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Rather than being sold on invention, VW realized that sometimes people wanted:
a. Intimidation b. Maximization c. Iteration d. Imitation
When a person favors a relationship at the expense of the financial outcome, this is called:
a. Unnecessary communication b. Unmitigated communion c. Uncertain communication d.
Unintentional compliance
Two factors that can enhance a celebrity endorsers effectiveness are:
a. Relevance and Fit b. Differentiation and Similarities c. Trust and Perception d. Familiarity and
Esteem

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