The 2014 annual report for Grenoble Ecole de Management (GEM) outlines its mission to enhance corporate performance through knowledge and innovation in management, technology, and entrepreneurship. Celebrating its 30th anniversary, GEM highlights its international accreditations, contributions to society's well-being, and commitment to innovative pedagogy. The report also details its efforts in promoting entrepreneurship through its incubator and digital initiatives that support local economies.

1. 4
A N N UA L R E P O RT
20
1
INSPIRING IDEAS AND TALENT

2. OUR MISSION
The mission of our institution is to accompany
corporate performance by providing the
knowledge, skills and talent to meet the
economic challenges of today and tomorrow.
Through our capacity to innovate and the
continuous improvement of our intellectual
contributions, Grenoble Ecole de Management
(GEM) seeks to promote expertise in
Management of Technology and Innovation,
Entrepreneurship and Responsible Business
Practices.
Our international activities seek to respond to
corporate recruitment needs, to develop talent,
to promote faculty development and to give our
students a multicultural dimension.
CONTENTS
4 PERSPECTIVES ON 2014
5 Bravo!
6 30th
Anniversary
7 2014 at a Glance
8 EXPERTISE
9 School of the Future
13 Entrepreneurship
15 Research
17 Faculty
18 International
20 PROGRAM UPDATE
21 ESC Grenoble: Grande Ecole Program
22 GGSB
23 EMSI
24 Doctoral School
25 Executive Education
26 RESOURCES AND IMPACT
27 Corporate Engagement
29 Alumni Relations
30 Human Resources
31 Global Responsibility
3GEM - ANNUAL REPORT 2014

3. FROM THE DEAN
PERSPECTIVES
ON 2014
BRAVO!
PERSPECTIVES ON 2014 PERSPECTIVES ON 2014
This past year was a turning point in our development
at Grenoble Ecole de Management. Created in 1984,
the ESC Grenoble business school became, in 1995,
the ESC Grenoble Group, and in 2003, Grenoble Ecole
de Management. In 2014, we were proud to celebrate
our School’s 30th
anniversary.
Over the course of its history,
the School has established
itself as a leader in the French
and European business
education markets ; and for
some of its programs, this
leadership position has even
been recognized worldwide.
The School’s triple accreditation
by the AACSB, EQUIS and
AMBA highlights our rapid rise
to excellence — a feat that is
all the more remarkable if we
consider the School’s relatively
short existence in comparison to
business schools which were first
established over a century ago.
The year 2014 was marked by
the creation of a new five year
strategic plan with two clear
objectives : first, to grow the
School’s international renown in
the management of technology,
innovation and entrepreneurship;
and second, to evolve from a
Business School to a School
for Business for Society. At the
heart of these objectives is our
desire to contribute to society’s
well-being.
By continuing our work with
students and companies, we
seek to tackle key challenges
in areas such as globalization,
digitalization, ethics, and social
and environmental responsibility.
These issues provide us with
the means to help improve the
welfare of the world’s citizens,
businesses and society as a
whole.
All of us at Grenoble Ecole de
Management look forward to
continuing our efforts to train
creative, critical thinkers capable
of communicating their ideas. In
addition, we seek to impact the
major debates of this century
by carrying out original research
and enabling entrepreneurs
to transform new ideas into
concrete social and economic
value.
As we turn a new page in the
School’s history, we stay faithful
to our primary duty of ensuring
that business continues to be a
means of promoting engagement
and tolerance throughout society.
Loïck Roche,
Dean of Grenoble
Ecole de
Management
President of the
French business
school chapter of the
CGE (Conférence
des Grandes Écoles)
TRIPLE CROWN ACCREDITATION:
ANOTHER FIVE YEARS!
The year 2014 marked an important moment for GEM as the
School completed its third cycle for the renewal of its international
accreditations. For the past fifteen years, the repeated five year
renewal of these three accreditations has been a testament to the
School’s commitment to quality and excellence. As one of the rare
schools worldwide to achieve a triple accreditation, this recognition
attests to the School’s unfaltering dedication to continuous
improvement.
LOÏCK ROCHE
AWARDED
LEGION OF
HONOR
In addition to being
recognized for his work
and merits by France’s
highest decoration, the
Dean of GEM was also
elected as President of the
business school chapter of
the CGE (Conférence des
Grandes Écoles). Likewise,
congratulations are in order
for Hélène Michel, who was
also decorated in 2014 (see
page 11).
AMBA AWARD
FOR NANORIDER
SERIOUS GAME
In 2014, the AMBA
recognized the excellence
of this GEM serious game
by awarding it one of its
MBA Innovation Awards.
Created in collaboration
with the CEA-Leti, the game
was piloted by Hélène Michel,
a GEM professor and expert
on serious games.
GRENOBLE
EARNS FRENCH
TECH LABEL
GEM was an active supporter
of Grenoble’s bid for this
label designed to support the
development of local digital
economies.
GEM
30 YEAR
ANNIVERSARY
Created in 1984, GEM
celebrated three decades
of excellence in 2014.
The School’s 30 year
anniversary was marked
by events in Grenoble,
Paris and even Shanghai!
1
2 3
1 2 3
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4. 2014
AT
A GLANCE
30TH
ANNIVERSARY
GEM employees celebrate the School’s 30 year birthday.
1 Romain Bardet (Grande Ecole program), professional
cyclist, 6th
place — 2014 Tour de France 2 6th
Grenoble
Geopolitics Festival 3 Recruiting Outside the Box
4 Laura Kamdop (Grande Ecole program), French
Handball Team, 2014 French Champions 5 Montreal
Alumni Event 6 Paris campus inauguration 7 Fabien
Gengenbacher (Grande Ecole program), FC Grenoble
Rugby Team Captain 8 Recruitment Forum 9 GEM
hosts EFMD conference 10 Vincent Gérard (Grande
Ecole program), French Handball Team, gold medal
at European championships 11 Graduation Ceremony
12 GEM Altigliss Challenge 13 Adrien Clémenceau
(Grande Ecole program), French 2014 champion, 400m
hurdles 14 Rémi Martorana (BTS MUC), French National
Karate Team, medal at the world championships.
1
2 3 4
5 6 7
8 9
10
11
12
13 14
30TH
ANNIVERSARY
2014 AT A GLANCE
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5. 988 99
ENTER THE SCHOOL
OF THE FUTURE
Innovation has always been a pillar of the Grenoble Ecole
de Management vision. In 2014, pedagogical innovation was
again at the heart of the School’s development. Through
numerous exchanges, seminars and conferences, the year
was dedicated to establishing the underlying principles
that will guide the new GEM Learning Model. The School’s
professors, researchers and administrative staff continue
to work alongside companies and students to create the
learning environment of the future. No longer a traditional
classroom, the GEM Learning Model will be built on role-
playing, interaction and even emotions. Through pedagogical
experimentation, GEM is setting the foundations for an
educational experience that teaches students to be all the
more responsible, engaged, innovative and entrepreneurial.
09. SCHOOL OF THE FUTURE
13. ENTREPRENEURSHIP
15. RESEARCH
17. FACULTY
18. INTERNATIONAL
EXPERTISE
SCHOOL OF THE FUTURE
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6. EXPERTISE IN THE MANAGEMENT OF TECHNOLOGY,
INNOVATION AND ENTREPRENEURSHIP
EXCELLENCE
IN INNOVATIVE PEDAGOGY
SCHOOL OF THE FUTURESCHOOL OF THE FUTURE
Serious Gamers860
professors
trained
to game20
KEY FIGURES
100 +
new ideas for higher education
GAME OF DEANS
CEA-Leti technologies42
place
MBA Innovation Award2nd
NANORIDER
FOCUS ON SERIOUS GAMES
The Serious Games at GEM
exemplify the intersection
between innovative pedagogy
and excellence in the
management of technology
and innovation. In 2014, GEM
created the Game of Deans,
another game in the GEM in
Game series. This new game is
a creative and fun approach to
imagining the future of higher
education. The game was rolled
out for GEM’s 30th
anniversary
celebration, where 130 staff
members, 550 Grande Ecole
students and 30 alumni played
the game. Participants imagined
over a hundred ideas for higher
education. For example, the
game gave birth to the « High
Tek Tek » concept of a library
that lends high tech connected
objects such as Google Glass,
drones and connected watches
so that students can test and
learn to use these expensive
gadgets of the future. « GEM
Digital Care » was another idea
dreamt up during the game and
the concept is the basis for a
new training project designed to
help individuals manage the fact
they are constantly connected. In
other words, it is about learning
how to avoid burnout by turning
off your smartphone, email and
other connected items.
MBA INNOVATION AWARD
FOR NANORIDER SERIOUS
GAME
In October 2014, the AMBA
awarded GEM an MBA
Innovation Award for Nanorider,
a game created in collaboration
with the CEA-Leti. The game
relies on 42 existing CEA
technologies and gives a team
of six players specific roles such
as researcher, marketing officer
or legal officer. The game is an
opportunity for participants to
think about the challenges of
businesses in nanotechnology.
The objective of the game is to
understand the fundamentals
of the innovation process,
the commercialization of new
products, and most of all, the
fact that innovation goes beyond
R D and is part of a global
strategy. In 2014, 120 Grande
Ecole students and 30 CEA
experts used the game. GEM
also trained 20 professors to be
able to deploy the game across
many classes in 2015.
On February 6, 2014, Geneviève Fioraso, the ex-secretary
of state in charge of higher education and research,
awarded Professor Hélène Michel the badge of Chevalier
in the French National Order of Merit. Professor Michel
is recognized for her expertise on Serious Games and
innovative teaching methods as well as her engagement
in the development of pedagogy in France.
GEM Professor Awarded National Order of Merit
2014HIGHLIGHT TESTIMONIAL
Hélène Michel,
Professor, Department of
Management and Technology
« Pedagogic innovation and learning through games has been the
focus of my work for the past ten years. GEM provided me with the
support and funding necessary to go from theoretical ideas to concrete
results. To innovate we must sometimes go off the beaten path, yet the
government’s recognition of our work is a wonderful mark of support for
the practical results achieved by our creative teaching methods. »
GRENOBLE: THE FRENCH
TECH LABEL
Since its beginnings, GEM has
committed time and resources
to developing and interacting
with the Grenoble region. The
creation of the French Tech
label in 2014 was another key
opportunity to highlight the
region’s vibrant and innovative
ecosystem. Created by the
French government, the French
Tech label aims to valorize
metropolises working to provide
answers to the challenges of the
digital revolution.
GEM’s participation in the
creation of Digital Grenoble for
the metropolis’s French Tech
candidacy went hand in hand
with the School’s longstanding
focus on digital technology.
Whether it is via EMSI, GEM’s
school for IT and management,
the Digital Natives chair, Incuba
GEM, the BNP-Cardiff Chair or
other entities within the School,
GEM has been working with
companies and partners for
many years to understand and
overcome the difficulties of a
digital transformation.
The label, awarded in December
of 2014, represents more than
a year’s work. From a digital
barbecue in Grenoble, to social
networking and the development
of a website, 2014 was marked
by an active commitment at GEM
to valorize the digital strengths of
the Grenoble ecosystem.
IRTNANOELEC:
AN INVESTMENT
FOR THE FUTURE
The IRT Nanoelec (Technological
Research Institute) is one of
eight long-term innovation
campuses to be funded by the
French government. Thanks to
its commitment and expertise in
the management of technology
and innovation, GEM is the
only business school in France
to participate in such a key
program.
In 2014, GEM continued to
evolve in its role as the IRT
Nanoelec training provider
for managers and engineers
in the field of information and
communication technology as
well as connected solutions
for smart energy, health and
mobility. New programs such
as a Technical Manager training
program and the Advanced
Master’s in Big Data were
launched to provide companies
with a pool of talents who are
ready to meet the evolutions
of tomorrow. In addition, 2014
was marked by promising
advances on a new collaborative
pedagogic platform to be created
in partnership with Grenoble
INP. Creating such collaborative
pedagogic projects and allowing
students from both schools to
work together is a fundamental
part of the GEM Learning Model.
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7. SCHOOL OF THE FUTURE
TESTIMONIAL
Michelle Mielly, Pedagogical
Designer and Faculty member,
Department of People,
Organizations and Society
« We were proud to see our students’complex analyses summarized in
40 to 60 page reports that surprised even the companies. The key to their
success was the combination of giving them autonomy while still providing
them with a clear process to manage the project and teamwork. These
cases were an opportunity for students to experience the realities of the
business world and show a different side of themselves. »
Ulysses students24
pages of in-depth analysis
for companies
200+
Live Business Cases
in English4
Live Business Cases
in French6
KEY FIGURES
1st
GEM MOOC
Participants learned to think
globally in this MOOC focused
on geopolitics
COMICS FOR
MANAGEMENT
Screenwalls
Published every fifteen days,
these comic strips teach students
innovative solutions to concrete
company challenges
Comic Book Series
Published in partnership with
Glénat Concept, these nine
page books help teach the
fundamentals of strategy
and management
NEW INITIATIVES
TEACHING METHODS OF TOMORROW
ULYSSES PROGRAM:
A TESTING GROUND FOR
INNOVATIVE PEDAGOGY
The first class of the Ulysses
program finished its year having
tested numerous pedagogical
methods that focused on
personal development and
self-awareness.
• A sports-oriented integration
seminar with individual and
group activities such as rock
climbing, via ferratas and
orientation races.
• A four week company
internship carried out before
the start of classes.
• Problem Based Learning:
Students were challenged with
problems they had to solve
entirely by themselves. From
finding information to providing
the solution, students had
to work together to discover
the correct answers and learn
new concepts.
• Live Business Cases:
students participated in
several one month cases
where they worked on a
challenge provided by a
company and presented their
recommendations.
• An intensive Business Game
week with Harvard University.
THE SUCCESS OF ULYSSES
STUDENTS
Having been already used for
three and four years respectively
by the MSc in Management
Consulting and MSc Business
Development programs, 2014
was the opportunity to test
Live Business Cases with
undergraduate students.
Twenty-four students, split into
four groups, worked on four
different cases. From software
in the field of electromagnetics
to laser rifles for biathlon skiing,
selling Greek Ouzo in France
or working on business models
for a design firm in China, each
group was given a different
challenge and clear project
guidelines to help them in their
problem-solving process.
After presenting their project
plan and scope to be validated
by the School and the company,
students went on to collect data,
carry out market studies, analyze
company finances and present
their findings.
A NEW LEARNING DYNAMIC
Live Business Cases alter the
dynamics of the classroom and
challenge the brightest minds.
After preparing their project plan
and scope, students continue the
learning process by carrying out
research to find the specific data
they require. The process is an
opportunity for them to integrate
knowledge learned both in and
out of class. From strategic
management courses to learning
to use the professional databases
in their library, students apply
newly acquired skills to solving
practical problems.
ENTREPRENEURSHIP
The entrepreneurial spirit is at the heart of Grenoble Ecole de
Management, as illustrated by its world-renown Advanced Master’s
in Entrepreneurship and its leading incubator for startups. The year
2014 was marked not only by strong recognition of GEM’s support for
entrepreneurship, but also by a new strategic choice. Hand in hand
with GEM’s global expansion, IncubaGEM has implemented a strategy
to develop its international network.
ENTREPRENEURSHIP
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8. ENTREPRENEURSHIP
TESTIMONIAL TESTIMONIAL
Valerie Sciacaluga Marragou,
Head of the GEM Advanced
Master’s in Entrepreneurship
Joachim Schleich,
Professor, Department
of Management Technology
« Here at GEM we have recognized expertise on regional and national
markets. The same goes for incubators in other countries. A major part
of my mission at IncubaGEM is to build a network that accompanies
GEM entrepreneurs from local development to international expansion. »
« Up until now, policy makers lacked sufficient information to judge the
impact of a rebound effect, which causes consumers to leave bulbs
on longer or purchase brighter ones simply because they buy low
consumption bulbs. After surveying 6,000 households in Germany, we
observed a rebound effect of only 6 % and can conclude that this has
little impact on the savings gained by using efficient light bulbs. »
$ 1.3 MILLION
PLEDGED
INTERNATIONAL SUPPORT
FOR AN INCUBAGEM
STARTUP
Squadrone System, an
IncubaGEM startup, benefited
from an incredible level of
international backing on
the crowdfunding platform
Kickstarter. The company, which
sells autonomous aerial camera
drones, launched its campaign
in 2014 with the goal of raising
50,000 dollars, a goal that was
blown away to reach one of the
highest crowdfunding results of
any French startup.
€ 220,000
PLEDGED
SUPPORT BY GRENOBLE
ALUMNI
The GEM entrepreneurial spirit
is in part founded on the strong
connections between the
School’s ever-growing alumni
network and IncubaGEM’s
business projects. In 2014, GEM
Alumni and Grenoble INP Alumni
came together to pledge over
200,000 euros worth of funding
for new business projects.
The success of this campaign
highlights not only the strong
connection between GEM and
its alumni, but the shared desire
to support innovative business
projects.
entrepreneurs120
IncubaGEM
business projects49
KEY FIGURES
2014 HIGHLIGHT
IncubaGEM Prepares
to Go Global
In 2014, IncubaGEM launched
a new vision to develop its
international network. While
the incubator has firmly
established its position in the
vibrant Grenoble and French
ecosystems, this new strategy
aims to develop partnerships
with incubators around the world.
Whether it is to help foreign
startups act in France or offer
French startups the support they
need to go abroad, 2014 was
the focus of negotiations with
various actors worldwide.
1st
in France
6th
in Europe
9th
worldwide
ADVANCED
MASTER’S
IN ENTREPRENEURSHIP
RESEARCH
In 2014, Grenoble Ecole de Management focused on reinforcing the global impact of
its research. As GEM has earned international academic recognition for its research, in
particular in the field of management of technology and innovation, the challenge lies
not only in increasing the level of its research, but also in transforming this knowledge
base into practical expertise for businesses and society. Sharing knowledge with
students, partners and the business world is a key part of GEM’s ambition to become a
School for Business for Society.
GEM RESEARCH ORGANIZED
INTO NINE TEAMS
While the creation of new
knowledge is an essential part of
research, orienting research to
solve practical issues for society
is just as important. With this
in mind, GEM undertook the
reorganization of its Research
department to better meet this
challenge. In 2014, nine research
teams were created on the basis
of GEM’s areas of expertise:
• Alternative Forms of Markets
and Organizations
• Business Model Reconfiguration
• Energy Management
• Finance Innovation Governance
• Marketing
• New Venture Creation and
Growth
• Social Network
• Work Life Career
• Political Economy Sustainable
Competitiveness
This structural reorganization was
implemented to provide a clear
framework within which teams will
continue to tackle concrete issues
related to energy, healthcare
and well-being, social networks,
work-life, marketing and many
other issues. By bringing together
researchers on specific areas of
expertise, GEM has also set up a
system that allows PhD students
to easily integrate common
research projects and apply their
skills.
Focus on energy
management
As the energy industry faces
unprecedented levels of change,
companies and policy makers
look to research to provide
the answers to the challenges
at stake in key areas such as
renewable energy (solar and
wind) or the emergence of
smart grids. In 2014, the Energy
Management Team at GEM has
had its hands full producing
new research on topics ranging
from greenhouse gas emissions
to energy transitions or energy
efficiency.
2014 HIGHLIGHT
RESEARCH
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9. FACULTYRESEARCH
RESEARCH EVENTS AT GEM FACULTY
As every year, 2014 was filled with events focused on transforming
GEM research into practical expertise for society. Several new events
stand out this year.
Pedagogy continues to be the School’s priority as the new Grenoble Ecole de
Management Learning Model and the strategic plan for 2014-2018 emphasize the
importance of pedagogic capacity and innovation. In becoming a vibrant ecosystem
for pedagogical experimentation, GEM continues to offer faculty members a unique
place to innovate and exchange ideas.
MEET THE EXPERT
This new series of monthly
conferences is held on both the
Grenoble and Paris campuses.
Each conference is led by a
professor-researcher at GEM
and tackles concrete themes
based on the researcher’s
expertise. These events provide
students, managers, partners
and entrepreneurs with the
opportunity to exchange with
high-level experts on the
solutions to current challenges.
RETHINKING
ORGANIZATIONS
WORKSHOP
In partnership with Cass
Business School and the
Copenhagen Business School,
GEM held a workshop on
organizational theory. The idea
of the workshop ? To better
understand businesses in
society, to examine new models
of organizations and markets,
and to understand organizational
rituals and ceremonies.
WORKSHOP ON
TELEMEDICINE,
ETHICS AND LAW
GEM organized a workshop in
partnership with the Catholic
University of Argentina to share
research on telemedicine.
The event brought together
researchers, lawyers and
institutional representatives to
exchange on the ethical and legal
implications of e-health and the
use of telemedicine.
WORKSHOP ON THE
MICRO-FOUNDATIONS
OF TRIPLE HELIX
The term Triple Helix represents
the key concept that describes
how industries, universities and
public authorities organize and
implement their activities. While
much work has been done on
a macro-level, this workshop
was designed to explore micro-
level Triple Helix practices by
scientists and organizations. In
addition, this workshop was an
opportunity for researchers to
present papers at the workshop
and submit them for a special
issue of Technovation.
FIRST GEM RESEARCH DAY
Research departments are often
seen as the ivory tower of higher
education institutions. However
at GEM, the goal is always
to make research an integral
part of the School’s activities.
To encourage discussion
and exchange between the
School’s various stakeholders
(administration, PhD students,
DBA students, various
faculties, etc.), this first Research
Day provided participants with
conferences, Research Team
stands, expositions, videos and
speed-meetings to discover
research at GEM.
CREATING AND EVALUATING
THE SCHOOL OF THE FUTURE
The year 2014 was a year of
experimentation as professors
tried new tools such as
MOOCs, Serious Games and
other innovative teaching
experiences. When testing new
teaching methods, student
feedback provides crucial
insights to evaluate and improve
educational experiences.
To meet the challenge of
developing new teaching
methods, the School’s
end of class questionnaire
was reworked to focus on
students’pedagogic appreciation
of their learning experience.
Instead of focusing solely on
student satisfaction, the new
questionnaire asks specific
questions about the difficulties
encountered in class and the
speed of learning. In addition,
two qualitative questions with
written responses were added
to offer greater insights into the
student perspective on a new
learning experience.
Evaluations drawn from this
new questionnaire voiced a
very positive outlook from
the students. Overall, faculty
members averaged 4.01 points
out of five for their 2014
evaluations. A sign that despite
new teaching methods and
experimentations, faculty
members are still meeting the
key pedagogic needs of their
students.
NEW FACULTY
Nathalie Belhoste
Assistant Professor, HOS
Department (geopolitics)
PhD in management sciences
from Sciences Po Paris
Ivan Guitart
Assistant Professor, Marketing
Department
PhD in marketing from IESE
Business School
Guillaume Hervet
Assistant Professor, Marketing
Department
PhD in marketing from the
University of Laval
Maggie Mei
Assistant Professor, Management
Technology Department
PhD in management sciences
from the Copenhagen Business
School
Tao Wang
Assistant Professor, Management
Technology Department
PhD in management sciences
from EM Lyon
academic
publications86
internationally recognized
researchers invited to present
at GEM seminars
30
citations on Google Scholars
22,904
citations on WoS3,202
KEY FIGURES
DIGITAL NATIVES CHAIR
SERVICE ENGINEERING
CHAIR
2 ENERGY MARKET
BAROMETERS
24 %
compared to 2013
40 %
compared to 2013
5 Digital Culture Watch
Reports
1 Service Culture Resources
Watch
1 special issue of L’Expansion
Management Review
2014 HIGHLIGHT
Click to Interact
In 2014, students tested a new
interactive tool called a « clicker. »
This device allows each student
in a class to immediately answer
their professor’s questions.
The results of their answers
are automatically collected and
displayed to the professor and the
entire class. While the goal of the
device is to increase participation,
it can be difficult to measure the
real efficiency of such a tool.
TESTIMONIAL
Barthélemy Chollet,
Professor, Department of
Management and Technology
« I was very happy to see increased participation in my class. In addition,
thanks to our evaluation system, we were able to observe a concrete
difference in student satisfaction. The same course taught once without
clickers and once with clickers provided a student rating of 3.9 and 4.2
respectively. In addition, the qualitative written evaluations by students
repeatedly mentioned their appreciation for this tool. »
KEY FIGURES
157 permanent faculty
42%
female
45%
international
600+ teaching
staff
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10. Partner business schools are an essential component of
GEM’s network and provide students with benefits such
as the School’s numerous exchange opportunities.
The EFMD Conference was an excellent opportunity to
thank the School’s partners by organizing a Partners’Day.
GEM Partners’Day
2014HIGHLIGHT TESTIMONIAL
Joelle Silvestre,
Executive Assistant, Head
of Exchange Programs
« We were happy to organize a day dedicated to our partners. The
event not only served to thank our partners, but was also a chance to
highlight our region’s innovative and international spirit by including
visits to surrounding high-tech ski resorts as well as a tour of the
Charteuse Distilleries, established by local monks in the 18th
century. »
INTERNATIONAL
Developing strong relationships with quality partners around the world has been the
priority of Grenoble Ecole de Management’s global expansion strategy. The year 2014
was marked by several key developments that highlight and contribute to the quality of
the School’s international offer.
GEM HOSTS THE 2014 EFMD
CONFERENCE ON MASTER’S
PROGRAMS
In December, GEM welcomed
a record 103 guests from 20
countries to the 2014 EFMD
Conference. The theme in 2014,
« Master’s Programs: Going
Global, » fit perfectly with the
School’s focus on developing its
international reach.
It was with great pleasure that
GEM welcomed guests from
academic institutions such as
Duke University, Richard Ivey
School of Business and the
University of Sydney as well as
guests from major companies
such as HP, Schneider Electric
and Google. The conference
concluded with closing
remarks from Della Bradshaw,
Business Education Editor for
the Financial Times. As the
organization that manages the
EQUIS accreditation, EFMD
conferences provide a unique
opportunity to exchange on the
future of business education by
bringing together key players
from academic, corporate and
accrediting organizations.
DEVELOPING
A GLOBAL
NETWORK
Every year, GEM works to build
its networks in various parts
of the world. Three principles
guide this effort: to develop
quality partnerships with local
academic institutions, to offer
GEM researchers the opportunity
to collaborate on international
research, and to create a link
between GEM students and
companies around the world.
As a result, 2014 was marked
by three new partnerships in the
United States and India as well
as continuing efforts to reinforce
key relationships such as the
partnership with Duke University,
launched in 2012. This past year,
in addition to welcoming two
Duke students in Grenoble for a
customized Executive Education
program, Philippe Dupuy, a
GEM professor and researcher,
coordinated the French section
of the Duke Global Business
Outlook survey. Thanks to this
collaboration, the study included
the financial outlook of French
executives for the first time
in 20 years.
THE GEM GLOBAL
NETWORK
ACADEMIC PARTNERS
3 New Partners in 2014
University of Texas
University of North Carolina,
Chapel Hill
Indian Institute of Management,
Calcutta
Total International Partnerships
125
TRANSCONTINENTAL TRACK
Launched in 2014
Simon Fraser University
Vancouver, Canada
Signed in 2014
Downing College — University
of Cambridge, England
GEM Transcontinental Track
Locations
Beijing
New York
Vancouver
Cambridge
KEY FIGURES
75% of GEM academic
partners hold
accreditations
135 nationalities
MOBILITY GRANTS
550 grants
€
800,000
in funding
1,000 +international exchange students
(incoming/outgoing)
1 out of 3GEM
graduates work abroad
INTERNATIONALINTERNATIONAL
18 19GEM - ANNUAL REPORT 2014 GEM - ANNUAL REPORT 2014

11. PROGRAM
UPDATE
ESC GRENOBLE:
GRANDE ECOLE PROGRAM
The traditional Grande Ecole program at ESC Grenoble has always been a cornerstone
of Grenoble Ecole de Management. In addition to maintaining the excellence
that has always characterized this program, 2014 was focused on developing
the program’s international reach. With a diverse student body recruited from all walks
of life, the Grande Ecole program offers students a wide variety of program options that
are built on qualitative partnerships with French and international institutions.
21. ESC GRENOBLE
22. GGSB
23. EMSI
24. DOCTORAL SCHOOL
25. EXECUTIVE EDUCATION
KEY FIGURES
14,767 applicants
TRANSCONTINENTAL TRACK
CONTINUES TO EXPAND
The Grande Ecole program
continued to spread its global
reach with the expansion of
its Transcontinental Track. In
2014, the School launched a
new location at Simon Fraser
University in Vancouver,
Canada. Thanks to this latest
agreement, the GEM Center
for International Affairs now
manages three Transcontinental
Track locations: one in Beijing,
China with Beihang University,
a second in New York with
Pace University, and a third in
Vancouver. Students benefit from
general management studies in
Beijing and a finance-oriented
track in New York. The new
Transcontinental Track location
in Vancouver is specialized in
innovation and entrepreneurship
as the city is a hub for research
and high tech startups. In 2014,
the first group of Grande Ecole
students traveled to this location
and benefited from visits with
startups as well as high profile
corporations such as Amazon,
Microsoft and Boeing.
COMBINING SPORTS AND
MANAGEMENT
In seeking to encourage the
diversity of its profiles, GEM
provides high-level athletes with
the opportunity to take part in
its Grande Ecole program via an
e-learning curriculum that adapts
to fit their schedule. In 2014, the
program welcomed 21 high-level
athletes. In addition, the GEM
Sports Management Institute
launched a 2-year degree for
athletes to take a first step in
post-high school education.
This e-learning degree had three
participants in 2014 and allows
athletes to easily combine their
study and training schedules.
DUAL DEGREE IN
MANAGEMENT AND
ENGINEERING
In 2014, the Grande Ecole
program enrolled 15 first and
second year students in its
dual degree program, which is
delivered in partnership with the
engineering school EISTI Cergy
Pontoise. Launched in 2013,
this program allows students
to study two years at GEM and
two years at EISTI. As a result,
students benefit from technical
studies in computer sciences
and mathematics as well as
management studies at GEM.
Finance and Banking in New York
As a part of the Transcontinental
Track, Business Week in New York is
designed to give students a deeper
insight into the key issues associated
with managing companies in the
finance and banking sector. In 2014,
GEM students visited 10 companies,
including the NASDAQ, Bloomberg,
Ernst Young and Société Générale.
2014 HIGHLIGHT
ESC
TESTIMONIAL
Lisa-Jane Perraud,
Corporate Relations and
Career Development Manager
« For the past three years, I have had the pleasure of organizing a
finance business week for students in the transcontinental program in
New York City. These visits create a real interaction between students
and major players in the finance sector. GEM is grateful to all the
companies that gave their time, shared their expertise and opened the
doors to internships and work opportunities for our students. »
students accepted790
12 high-end academic
partners
dual degrees and thematic
certificates (law, economics,
engineering, design, etc.)
25
GRENOBLE
GEOPOLITICS FESTIVAL
6th
participants
(on-site and on-line)9,000+
20 21GEM - ANNUAL REPORT 2014 GEM - ANNUAL REPORT 2014

12. PROLIFIC YEAR FOR THE BIB
The Bachelor’s in International
Business (BIB) was proud to
announce several important
developments in 2014.
• First students from the
University of Kuala Lumpur
(UniKL)
In September 2014, GGSB
welcomed its first two Malaysian
students to the BIB program
thanks to an agreement signed
in 2012 with the UniKL Malaysia
France Institute. This partnership
prepares top Malaysian high
school students to join French
higher education programs.
With a five year scholarship
included, this agreement not only
gives Malaysian students the
opportunity to study in France,
but also allows GEM to fulfill its
goal of attracting top talents from
around the world.
• BIB ranked fourth in Le Figaro
Etudiant and Le Parisien
The French newspaper,
Le Figaro, ranked GEM’s BIB
program fourth among all French
Bachelor’s programs and first
in its « international » category.
The BIB was also ranked fourth
in a new ranking of Bachelor’s
programs by the French
newspaper, Le Parisien.
• Five months of internships for
BIB students
In 2014, BIB students
benefited from new internship
requirements. With a minimum
five months’time in companies,
students now leave the
program with greater hands-on
experience.
• New placement year set up for
second year BIB students
Gaining real experience in
companies is a key part of the
GEM Learning Model. In 2014,
GGSB provided second year
students with the opportunity to
take advantage of a placement
year and gain valuable work
experience.
• CROUS financial aid approved
Financial aid from the CROUS,
the French organization for
student aid, was approved in
2014.
MSC MARKETING
MANAGEMENT GOES TO
LONDON
The MSc in Marketing
Management was opened at the
GEM London campus. With this
new addition, the School now
counts six programs in London
and, in January of 2014, had to
move to a new building in the
heart of London to house this
expansion.
GGSB
Global expansion was an essential part of Grenoble Ecole de Management’s strategy
in 2014 and there is no better illustration of this growth than GGSB’s continued
international development. With programs taught entirely in English and new
developments every year, GGSB not only provides first-class business education
programs, but also acts as a catalyst for the recognition of the GEM brand worldwide.
Each year, demand for hybrid talents trained in management and IT systems continues
to grow. In response, EMSI focused in 2014 on expanding its programs and developing
partnerships. The growth of EMSI’s student body by more than fifty percent highlighted
the fact that this expansion has provided a quality solution to meet the current and
future needs of companies.
GRENOBLE GRADUATE SCHOOL
OF BUSINESS (GGSB)
EMSI (ECOLE DE MANAGEMENT
DES SYSTÈMES D’INFORMATION)
EMSI
NEW ADVANCED MASTER’S IN
BIG DATA
Big data is one of the key
challenges of the future.
Understanding how to manage,
secure and valorize these
new large-scale data sets has
become a fundamental question
for companies in all sectors
of business. Having signed a
milestone agreement in 2013
with Ensimag, one of Europe’s
leading IT schools, EMSI
capitalized on this development
to launch an Advanced Master’s
in Big Data that is unique in
France due to its combination of
managerial, ethical, strategic and
technical IT content.
INFORMATION SYSTEMS
MANAGER PROGRAM TAKES
OFF
The year 2014 was marked by
strong growth at EMSI, a fact
in large part due to the growth
of the IS Manager program in
partnership with EEMI (Ecole
Européenne des Métiers de
l’Internet). Thanks to this
program, the EMSI student
body in Paris grew to more than
seventy students.
KEY SUPPORT FOR EMSI
As every year, the Scientific and
Pedagogic Committee met to
discuss and exchange on EMSI’s
offer. This day of exchange
brings together representatives
from the School, its academic
partners and key players, such
as the president of Cigref, a
French association of companies
which rely on information
systems, and the president of
Syntec, which brings together
French companies specialized
in areas such as engineering,
the digital sector and consulting.
By regularly bringing together
stakeholders from the academic
and business world, EMSI is
able to analyze the needs of the
market and adapt its offer to
match company demands in the
future.
THURSDAYS FOR DIGITAL
COMPANIES
This monthly event continued
with great success in 2014. In
line with current business trends,
2014’s events covered key
management and IT questions
such as the digital revolution in
companies or the relationship
between globalization and
information and communication
technologies.
Uniting Technical and
Management Skills
The Big Data program is a pedagogic
partnership in which Grenoble
Ecole de Management and Ensimag
contribute their respective expertise.
The first class counted thirteen
students, six of whom were working
professionals.
2014 HIGHLIGHT
ENROLLMENT
53 %
230students
2014 SMBG Innovation Award
Advanced Master’s in Big Data
80 % of EMSI teachers currently
work in their field of expertise
88 % of EMSI graduates find
their first job within four months
KEY FIGURESKEY FIGURES
1,764 students
109 nationalities
9 programs delivered in English
NEW INTERNATIONAL
OFFICES
Phoenix, USA
Milan, Italy
French Embassy invites GEM
to Malaysia
Malaysia is a growing market for
higher education programs and
GGSB has developed a strong
partnership with the Malaysia France
Institute of UniKL. As a result,
the French embassy in Malaysia
invited Nancy Locatelli for a week to
teach and meet students preparing
to apply for higher education
institutions in France.
2014 HIGHLIGHT
TESTIMONIALTESTIMONIAL
Fanny Rabouille,
EMSI Advanced Master’s
Program Director
Nancy Locatelli,
Deputy Director of the
Undergraduate Program
« The unique strength of our Advanced Master’s in Big Data lies in its
crucial combination of management and technical skills. The value of
this combination is well illustrated by widespread support from many
companies such as HP, Oracle, Eurodisney and SAS. In addition,
students were able to apply their newly acquired skills to live business
cases provided by IBM, Michelin, Schneider Electric and Hardis. »
« This invitation was a great opportunity to meet and teach the
wonderfully bright students who are preparing to join programs such as
the BIB. While teaching introduction to business was the principle activity,
the week was also marked by a rich exchange of ideas and cultures
with Malaysian students who were eager to learn about France and the
School. »
22 23GEM - ANNUAL REPORT 2014 GEM - ANNUAL REPORT 2014

13. Custom Program Growth
GEM Custom Programs have grown
considerably over the past year.
In today’s fast changing world,
companies wish to maintain the skill
level of their employees, anticipate
evolutions in the workplace and
reinforce their employer branding.
2014 HIGHLIGHT
+31% growth
54custom programs delivered
to
37companies
32open programs
2,000 + participants in
Executive Education programs
KEY FIGURES
Developing a quality offer and customer loyalty are the two underlying principles that
guided the Grenoble Ecole de Management Executive Education strategy in 2014.
After restructuring the program in 2013, this past year was an opportunity to reaffirm
strong relations with local, national and international clients and partners.
The full-blown launch of the GEM Paris campus was an opportunity for Executive
Education to further meet the needs of national and international companies by
transferring its Advanced Master’s in Purchasing Management to its Parisian campus.
EXECUTIVE EDUCATION
EXECUTIVE EDUCATION
GEM: THE AGILITY
REFERENCE AT ORANGE
The year 2014 highlighted
the success of GEM custom
programs as the School
launched three new programs
for Orange, one of its major
corporate partners. The story
behind this successful expansion
lies in the School’s expertise
on agility. Following a training
program launched in 2013 for the
first level of managers, Orange
entrusted the School with
several new programs on agility
management, including a spinoff
of the program to train higher
echelons of management. Other
agility oriented training programs
include two-day training sessions
within Essec’s Orange training
program as well as a Boosting
Your Managerial Agility program
for Orange managers who work
abroad.
EXECUTIVE EDUCATION
GROWS GLOBALLY
The past year offered a clear
indication that the GEM
Executive Education program is
on its way to providing custom
programs for companies around
the world. The first steps towards
this international expansion
came through key national
partners such as Michelin and
Orange. As these international
companies reap the benefits of
their training programs in France,
they have asked GEM to provide
the same high-quality service
for employees around the globe.
The year 2014 was marked by
training for Michelin employees
at four international sessions
held in the US, China, Brazil
and Russia. Through its partner
Orange, GEM also developed
a training relationship with one
of Indonesia’s major telecoms
companies, PT Telekomunikasi.
REINFORCING THE LOCAL
ECOSYSTEM
The regional ecosystem around
Grenoble has always been an
important source of innovation
and exchange at GEM. To
valorize and support this vibrant
business environment, GEM
provided key local players such
as Poma, Roche Diagnostics,
Gaz Electricité de Grenoble,
CHU Grenoble, Opac38 and
Grenoble INP with custom and
open programs. International
corporations such as HP also
relied on GEM training programs
to valorize their Grenoble
locations.
DOCTORAL SCHOOL
DOCTORAL SCHOOL
As Grenoble Ecole de Management focuses its efforts on becoming a School
for Business for Society, the year 2014 was an opportunity for the Doctoral School to
reaffirm its commitment to creating high-impact research. The challenge is not only
to influence international academic debate, but to impact managers and organizations
worldwide. By encouraging the highest level of research through its PhD program
and applied research through its DBA program, the Doctoral School has continued
to develop its global reach.
414DBA, PhD and Post-
doctoral Bridge to Business students
1of 9DBA programs accredited
by the AMBA
50publications and conferences
by DBA students and graduates
25publications and conferences
by PhD students
KEY FIGURES
TESTIMONIAL TESTIMONIAL
Marko Pitesa,
Assistant Professor, Robert
H. Smith School of Business,
University of Maryland
Nathalie Ambrosiano,
Deputy Director, in charge
of Custom Programs
« My time as a PhD student at GEM was a real eye-opener for me. With
more than 300 hours of methodological and specific topic-oriented
courses, my PhD experience provided me with the skills and training
necessary to study social phenomena in a precise, exact and scientific
manner. Thanks to this training, I was able to develop in-depth research
on the subject of moral, ethical and unethical behavior in organizations. »
« By working with an institution such as GEM, our corporate partners
have the opportunity to go beyond one-shot training programs. In
2014, whether it was through certifications, degrees or an international
offer, we provided our partners with solutions that accompany them
throughout their evolution. »
GEM GRADUATES FIRST PHD
STUDENTS
The year 2014 was a step
forward in the Doctoral School’s
efforts to be an actor in the
uppermost echelons of research.
The School’s first three PhD
students graduated after having
published at the highest levels.
With publications in journals such
as Academy of Management
Journal, Journal of Applied
Psychology, M@n@gement and
Psychological Sciences, it came
as no surprise to see them go
on to influential positions in the
academic and business world.
AMBA RECOGNIZES
RESEARCH EXCELLENCE
AT GEM
The Doctoral School was proud
to announce the five year AMBA
re-accreditation of its DBA
program. Not only is GEM one
of only nine DBA providers in the
world to earn such a distinction,
but the program is the largest
of any AMBA accredited
DBA program. The continued
confidence of the AMBA
highlights the strong reach and
impact of the School’s DBA
research as well as the quality
of its partnerships.
GEM DBA GOES ITALIAN
In 2014, the GEM DBA program
built on its existing partnership
with Scuola Superiore Sant’Anna
(SSSA) in Pisa to establish a new
joint DBA program delivered in
France and Italy. By bringing
together the innovative business
and research ecosystems in
Grenoble and Pisa, this joint
program offers participants the
chance to advance their research
in two « knowledge based cities. »
GEM and SSSA have another
joint DBA program with the
University of Chongqing in China,
established in 2013.
ADVANCED RESEARCH
SEMINARS PROVIDE
HIGH-LEVEL TRAINING
With research as its raison
d’être, the Doctoral School
continuously strives to provide
up-to-date, expert training
for its stakeholders. To meet
demands for specific training
sessions on methodology, the
Doctoral School launched a
new series of short programs
(Advanced Research Seminars).
These seminars offer students,
staff and professionals engaged
in research the opportunity to
benefit from tools, insights and
feedback by top-level professors.
First PhD Graduate at GEM
In 2014, Marko Pitesa was one of
GEM’s first three PhD graduates.
Following his scholarly training at
GEM, he went on to join the faculty
at the Robert H. Smith School of
Business in Maryland, a testament
to the quality of his work and training
at GEM.
2014 HIGHLIGHT
24 25GEM - ANNUAL REPORT 2014 GEM - ANNUAL REPORT 2014

14. RESOURCES
ANDIMPACT
27. CORPORATE ENGAGEMENT
29. ALUMNI RELATIONS
30. HUMAN RESOURCES
31. GLOBAL RESPONSIBILITY
From start to finish, businesses are a key part of the
learning experience at Grenoble Ecole de Management.
To meet the School’s mission of providing companies
with talents that meet their needs, interaction with and
feedback from businesses is the basis of our corporate
relations strategy. From entrance and exit jury examinations
to live business cases, internships and recruitment,
working professionals not only provide GEM with valuable
contributions, but also ensure their companies’access to
a pool of high-level talents.
CORPORATE
ENGAGEMENT
CORPORATE ENGAGEMENT
26 27GEM - ANNUAL REPORT 2014 GEM - ANNUAL REPORT 2014

15. ALUMNI
RELATIONS
The year 2014 was a special year for the Alumni
Relations Team as Grenoble Ecole de Management
Alumni celebrated the School’s 30th
anniversary.
As the number of graduates continues to grow
each year, the Alumni network has become a
strategic keystone in the School’s development,
a fact that was celebrated throughout the year with
events worldwide.
Eric Aubailly,
GEM ESC 1989,
Montreal Alumni Coordinator
« One of the best parts of being a GEM graduate is taking part in
the vibrant alumni network. Thanks to regular Get In Touch, Stay In
Touch events, I am able to keep contact with long-time alumni as
well as welcome new graduates to our region. Visits from the Alumni
Relations Team are also a great way for us to stay up to date on our
School’s latest developments. »
CULTIVATING A GLOBAL
ALUMNI NETWORK
The primary objective of these
many events was to develop
GEM’s global network. As a
result, the Alumni Relations Team
traveled to numerous locations
in countries such as China, India,
Canada, the United States and
England.
The Paris Campus Alumni Day
and ensuing GEM Network Gala
were the highlights of this year’s
networking events. The School’s
30th
anniversary was not only an
opportunity to celebrate school
spirit, but also a turning point
as the Alumni Relations Team
looks forward to preparing new
services and tools for 2015.
KEY FIGURES
Grenoble
Paris
Lyon
New York
Barcelona
London
Montreal
Shanghai
Geneva
New Delhi
CITIES WITH
ALUMNI EVENTS
Alumni
2005 2014 2020
8,000
23,000
45,000
10,000
20,000
2005 2014 2020
30,000
40,000
50,000
8,000
23,000
45,000
ALUMNI RELATIONS
3,674student internships in France
and abroad
corporate representatives
participated in entrance
and exit jury examinations
843
companies participated
in recruitment events
220
companies published job offers
on the Career Center platform
2,485
CORPORATE ENGAGEMENT
KEY FIGURES
TESTIMONIAL
Agnès Brandi,
Account Manager
for Corporate Relations
« The event is not only an opportunity for students to be challenged
by managers with hands-on sales experience, but also a chance
for companies to communicate their passion and expertise in sales
as well as spot talents for future recruitment. The goal is really to
valorize sales careers and create a connection between students and
companies in this field. »
Focus on GEM Negotiate
Every year, first and second year
students from the Grande Ecole
program participate in the GEM
Negotiate contest. The year 2014
was marked by an overall increase
in participation, with 90 students,
12 partner companies and 15 jury
members. Students worked in
teams of two to role-play real sales
situations.
2014 HIGHLIGHT
TESTIMONIAL
RECRUITING OUTSIDE
THE BOX
In 2014, the first edition of
this event allowed companies
to break with their usual
recruitment habits. Instead
of simply collecting résumés,
this event gave companies the
opportunity to evaluate students
through role-playing scenarios.
First, students and companies
presented themselves during a
friendly breakfast gathering. Then
companies were able to see
students in action by proposing
scenarios revolving around
topics such as creativity, specific
business scenarios, negotiations
and debates on various issues.
WEB 2.0 PLATFORM
FOR RECRUITMENT
The corporate relations
department launched the
Career Center platform in
September 2014. This new
web tool, designed with
JobTeaser, provides students
and companies with a rich user
experience for their recruitment
needs. Students benefit from a
mobile-friendly design, targeted
job offers and the ability to fine-
tune their profiles. The platform
also provides companies with a
better estimation of their return
on investment thanks to options
such as video presentations, the
ability to target specific student
audiences and an increase in
registrations for recruitment
events.
GEM INNODAYS WITH POMA
Each year, this event allows
first year students to discover
and understand the innovation
process by working directly on
innovations for a company. In
2014, students worked on the
challenges faced by Poma, a
world leader in cable transport.
After two days of group work,
students presented 160
innovative ideas such as the
transformation of a cable car into
a restaurant or the use of cable
transportation to connect high-
rise buildings. This opportunity to
work on real company challenges
demystifies innovation and gives
students their first feel for the
creative process.
28 29GEM - ANNUAL REPORT 2014 GEM - ANNUAL REPORT 2014

16. GLOBAL RESPONSIBILITY
HUMAN
RESOURCES
For the Human Resources department at Grenoble Ecole de Management, mobility,
training and personal development are crucial factors in creating a healthy and thriving
work environment. Creating an atmosphere that is conducive to mobility relies not
only on providing career advancement opportunities, but spreading awareness and
accompanying employees throughout their progression. In 2014, this vision continued
to thrive as GEM set up new programs and continued previous ones.
people worked for GEM in 2014
1,264
66%
female
187nationalities
permanent employees
422
KEY FIGURES
FIRST PROFESSIONAL
MOBILITY DAY
The fact that 40 % of the
School’s employees work in
a position other than the one
they were hired for highlights
the success of mobility at GEM.
To emphasize its commitment
to mobility, the GEM HR
department launched its first
professional mobility day in
order to create a time specifically
dedicated to speaking about
mobility with employees.
GOING FROM IN-COMPANY
MOBILITY TO INTER-
COMPANY MOBILITY
In 2014, GEM created the
HR GIANT Club. By bringing
together HR representatives from
the eight partner institutions of
the GIANT innovation campus,
this club aims to develop inter-
company mobility. This past year
the club’s working groups met
to exchange ideas and prepare
events for next year.
ADOPTING A NEW HR TOOL
As part of a homogenization
process, the School adopted the
HR information system used by
CCI France. With this new tool
came the challenge of training the
School’s personnel to use and
integrate the information system,
a challenge that was overcome
throughout the year 2014 by
providing training for all staff
members who use the system.
DEVELOPING THE PROJECT
CULTURE AT GEM
In 2014, the HR department
launched a new program to
develop employee awareness
on project planning. By creating
a project process with clear
guidelines and an approval
process via the Global Efficiency
Management project (GEM +), this
new process helps employees
gain in efficiency and satisfaction
as they master the tools needed
to evaluate and advance their
projects quickly and clearly. The
process also helps anticipate
HR and financial needs before
launching a project.
Céline Randy,
Human Resources
Coordinator
« Our first mobility day was a great success as we were able to focus
on specific requests from almost a dozen GEM employees. Each
participant had different questions, ranging from training requests to
specific questions about a position. This day was also an opportunity
to encourage employees who wouldn’t normally have come forward to
ask questions. »
TESTIMONIAL
HUMAN RESOURCES
2020
OBJECTIVE
600+GEM students
reduction of green
house gas emissions14%
avg. score
(worldwide avg.: 53.75 %)
55.78%
participated in specific exams to
promote diversity
candidates132
MEASURING THE GEM
CARBON FOOTPRINT
In 2014, GEM carried out its first
carbon footprint assessment
(Bilan Carbone® — BC®) in
collaboration with the French
institute for carbon training and
ENSE3, an engineering school.
The project brought together
GEM partners, teachers and
students to not only assess
the School’s carbon footprint,
but also provide training on
greenhouse gases thanks to
concrete case studies based on
the School’s activities.
SUSTAINABILITY
LITERACY TEST
Following the UNESCO World
Conference on Education for
Sustainable Development,
GEM proud to participate
in the first international test
on economic, social and
environmental responsibility.
The Sustainability Literacy Test
is made freely available to all
higher education institutions in
order to test student knowledge
of sustainability issues. As data
is compiled around the world
from participating organizations,
this initiative will provide higher
education institutions with a
better understanding of how to
train their students on global
responsibility.
GEM SUSTAINABILITY
NETWORK
In September 2014, GEM was
proud to host the second edition
of the Academy of Business in
Society (ABIS) Doctoral Summer
School. The theme of this year’s
program was « Innovating for
a Better World » and aimed to
explore social innovation and
promote responsible social,
environmental and economic
business practices.
SUSTAINABILITY
LITERACY TEST
GLOBAL
RESPONSIBILITY
KEY FIGURES
Sustainability, social responsibility and innovation, three principles that have been at
the heart of GEM’s commitment to global responsibility for the past thirty years. In
2014, GEM continued on its path to becoming a School for Business for Society with
numerous projects to further a sustainable world.
TESTIMONIAL
Laëtitia Czapski,
In charge of diversity and di-
sabled access programs at GEM
« In addition to encouraging a diverse student body, GEM is committed
to training managers who can understand and manage diversity
issues. To help in this effort, the School offers students the opportunity
to participate, for example, in a certification program that provides
specific training on the issues faced by disable employees. »
30 31GEM - ANNUAL REPORT 2014 GEM - ANNUAL REPORT 2014

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