Rapid Research @ UX Camp Amsterdam

UX Camp Amsterdam | June 1st
Rapid Research
for quick and effective user insights

2
Today
Rapid Research | UX Camp Amsterdam | June 1st 2019 |Accenture Interactive
1. Who we are
2. Why we need research
3. So what keeps us from doing
research
4. How we do rapid research

4Rapid Research | UX Camp Amsterdam | June 1st 2019 |
Hello!
We are Romy & Matthias, Design Researcher and
Product Designer at Sinnerschrader in Hamburg,
Germany.
4

5Rapid Research | UX Camp Amsterdam | June 1st 2019 |SinnerSchrader

Who is SinnerSchrader.
SinnerSchrader
HamburgBerlinFrankfurtPragueMunich
More to come soon
10+ Studios

Strategy & Analytics
Product 
Engineering
Creative &
Design
Consulting & Product
Management
13%
25%
40%
22%
Who is SinnerSchrader.
SinnerSchrader
600+
employees

Since 2017 Part of Accenture Interactive
Accenture Interactive
Philippines
UK
Ireland
JapanTurkey
Finland
Germany
UAE
Canada
Denmark
New Zealand
Costa Rica
France
Greece
Italy
USA
Poland
Sweden
Spain
Slovakia
Hong Kong
Australia
India
China
Czech Republic
Belgium
professionals &
growing
7,500
We are a team of
global
Digital
Agency
№1
of the world’s top 100
brands
85
Partner with
Digital studios
& R&D offices
across major
cities in the
world
50+
Years of
experience
20+
Accenture Interactive  
and studios
Kolle Rebbe in Hamburg, Fjord in
Berlin and several SinnerSchrader
Studios with different focuses
(Content, Commerce, Mobile and
Full Stack).

9SinnerSchrader Rapid Research | UX Camp Amsterdam | June 1st 2019 |
Transformational Products  
by Matthias Schrader
The code behind digital products that are shaping  
our lives and revolutionizing our economies

10
Clients we work with.
Rapid Research | UX Camp Amsterdam | June 1st 2019 |SinnerSchrader

We help our clients to
thrive in the digital age
by creating
Transformational
Experiences.
Accenture Interactive 11

Why we need
research.
SinnerSchrader

Case study – Segway
2019
Segways are rarely
used, except by
the occasional
police man or
tourist group.
1999
Segway set out
to revolutionize
the future of
personal
transportation.
13

Why did the Segway fail?
No concern for the established system
Cars drive on roads, pedestrians walk on the sidewalk.
Where would the Segway go?
No perspective
Cars park in special zones bikes go on racks. Where would
you store your Segway before and after jour journey?
No context
People need to transport their groceries or commute 20
miles to work. The Segway can not do any of that.

?
Informing your product by business & tech requirements only is risky.
?
?
?
15

16Client name | Project | Month Xth, YYYY |Fjord × SinnerSchrader × Accenture Interactive
When you design based
on assumptions, you risk
those assumptions
being wrong.

Adding the user perspective early on helps you to minimize those risks.
17

Measure
BuildLearn
Adding the user perspective is crucial at all stages of the product cycle.

So what keeps us
from doing research?
SinnerSchrader

Common barriers
to research
Recruitment efforts
Time
Skills / Experiences
Budget
Resources
SinnerSchrader
What keeps us from doing research?

„Wanting to do the research right
may also stop you from doing
research at all.“
- Gregg Bernstein
SinnerSchrader

Research does not have
to be complicated.
Leaving the office for a couple of hours equipped
with a pen, paper and some stickers is enough to
return with a rich set of new insights.

Research does not have
to be expensive.
Make use of what is already there. Meeting people
in their authentic contexts also enables you to talk
to people that might otherwise be really hard to
recruit anyway.

Don’t get us wrong!In-depthresearch
will always deliver the bestinsights.
If that is not possible, try a rapid
approach.
SinnerSchrader

How we do
rapid research.
SinnerSchrader

How we do
rapid research.
SinnerSchrader
Even if no one explicitly asks for it.

Understanding E-Mobility
from its pioneers
1
Case 1
How we learned about everything connected to E-Mobility by
visiting a local club meeting.
SinnerSchrader

How can we understand the daily routines,
frustrations & motivations of e-car owners,
connected to charging?
?

We talked to attendees of a public e-car
meeting, where drivers from all over Germany
came together to exchange about all topics
connected to their lives with e-mobility.
Join a club meeting

We talked to attendees of a public e-car
meeting, where drivers from all over Germany
came together to exchange about all topics
connected to their lives with e-mobility.
Contextual Interviews

33Client name | Project | Month Xth, YYYY |

34Client name | Project | Month Xth, YYYY |

> Charging journeys
People where asked at what point of their everyday routines they are usually
charging their e-cars and what kind of pains or highlights they wanted to
share in connection to that.
Rapid Research | UX Camp Amsterdam | June 1st 2019 | 35SinnerSchrader

Highlights
Painpoints
Neutral
> Charging journeys
People where asked at what point of their everyday routines they are usually
charging their e-cars and what kind of pains or highlights they wanted to
share in connection to that.

Charging Journey - Accumulated Insights
?
Rapid Research | UX Camp Amsterdam | June 1st 2019 |SinnerSchrader 37

Learning from public
housing centers
2
Case 2
How we uncovered the necessary features for a public housing
website by visiting their service centers.
SinnerSchrader

How can we learn about the wishes,
needs and expectations of tenants
and service employees a for digital
housing platform?
?

We directly approached tenants in the waiting
room of the service center as well as the
service employees and asked them about
their motivations, problems or other reasons
for visiting the service center that day.
Visit a Service Center

> Generative Dialogue
On a list we had prepared beforehand, people were asked to mark the most
important topics and issues. This at the same times provided a conversation
starter that directly got the people into the topic.
Audi | Charging Services | January 2019 | 41SinnerSchrader

How can we quickly learn about the
usability and look & feel of a
prototype?
?

We invited five colleagues to test the
prototype in 20 minutes and
gathered valuable feedback to the
concept & design of the first Sprint.
It is now presented to the client and
stakeholders and will influence
further iterations.
Testing internally.

> Rapid UseLab
A rapid UseLab enables your team to quickly get insights and get a first feeling of
where your product is heading.  
It is easily setup: prepare a prototype with up to three tasks, invite five collegues,
to test, have someone guide through the interview and 2 people to take notes.

> RapidRemote-Testing
We validated our mobile prototype within one of our speed-testing events, using the
so called „laptop hugging method“ an approach that allows for very easy mobile
device testing (even remote if necessary) and works really well.

Capturing travelers
on the move
3
Case 3
How we interviewed people within their travel contexts by
catching them right there.
SinnerSchrader

How can we better understand the
experiences people are having while
they are traveling?
?

How can we recruit people that
are currently on a holiday or
business trip?
?

Spend time at the airport
We approached travelers at the airport and
the train station wether they could answer us
some quick questions about their current
trip.

We approached travelers at the airport and
the train station wether they could answer us
some quick questions about their current
trip.
Spend time at the station

Rapid Research | Brain meets Belly | May 15th 2019 |SinnerSchrader

> Luggage
experiences
People where asked to mark highlights painpoints and neutral experiences
they have had with their luggage so far.
PLAN TRIP
WITH
BAGGAGE
BOOK WITH
BAGGAGE
PACK
BAGGAGE DROP-OFF
IDENTIFY LOST OR
BROKEN
BAGGAGE
TAKE BAGS THROUGH
SECURITY
BOARD WITH
BAGS
STOW HAND BAGGAGE
FIND
BAGGAGE
CLAIM
CLAIM BAG
CHECK
BAGGAGE IN
WAIT AT
GATE WITH
BAGS
WAIT FOR
BAG

> Luggage
experiences
PLAN TRIP
WITH
BAGGAGE
BOOK WITH
BAGGAGE
PACK
BAGGAGE DROP-OFF
IDENTIFY LOST OR
BROKEN
BAGGAGE
TAKE BAGS THROUGH
SECURITY
BOARD WITH
BAGS
STOW HAND BAGGAGE
FIND
BAGGAGE
CLAIM
CLAIM BAG
CHECK
BAGGAGE IN
WAIT AT
GATE WITH
BAGS
WAIT FOR
BAG
Personal item
Check-in luggage
Musical Instrument
Animal luggage
Excess luggage
Hand luggage
Sports equipment
Other

> Luggage
experiences
PLAN TRIP
WITH
BAGGAGE
BOOK WITH
BAGGAGE
PACK
BAGGAGE DROP-OFF
IDENTIFY LOST OR
BROKEN
BAGGAGE
TAKE BAGS THROUGH
SECURITY
BOARD WITH
BAGS
STOW HAND BAGGAGE
FIND
BAGGAGE
CLAIM
CLAIM BAG
CHECK
BAGGAGE IN
WAIT AT
GATE WITH
BAGS
WAIT FOR
BAG
Personal item
Check-in luggage
Musical Instrument
Animal luggage
Excess luggage
Hand luggage
Sports equipment
Other
Painpoints Highlights Neutral

Luggage experiences - Accumulated Insights
?
Rapid Research | UX Camp Amsterdam | June 1st 2019 |SinnerSchrader 55
Personal item
Check-in luggage
Musical Instrument
Animal luggage
Excess luggage
Hand luggage
Other
PLAN TRIP
WITH
BAGGAGE
BOOK WITH
BAGGAGE
PACK
BAGGAGE DROP-OFF
IDENTIFY LOST
OR BROKEN
BAGGAGE
TAKE BAGS THROUGH
SECURITY
BOARD
WITH BAGS
STOW HAND BAGGAGE
FIND
BAGGAGE
CLAIM
CLAIM BAG
CHECK
BAGGAGE IN
WAIT AT
GATE WITH
BAGS
WAIT FOR
BAG

Rapid research can help you
SinnerSchrader
> lower the hesitations towards conducting research
> initiate a more user centered decision making process
> highlight the need for further research

Let a rapid research approach help
you to quickly sneak a user
perspective to your designs.
SinnerSchrader

Let a rapid research approach help
you to quickly sneak a user
perspective to your designs.
And don’t be afraid of not doing it right.
SinnerSchrader

59
Questions? Contact us.
SinnerSchrader Rapid Research | UX Camp Amsterdam | June 1st 2019 |
Romy Engel
 
Design Research
& Product Design
romy.engel@sinnerschrader.com
Matthias Albold
 
Design Research
& Product Design
matthias.albold@sinnerschrader.com

Rapid Research @ UX Camp Amsterdam

Recommended

Recommended

More Related Content

Similar to Rapid Research @ UX Camp Amsterdam

Similar to Rapid Research @ UX Camp Amsterdam (20)

Recently uploaded

Recently uploaded (20)

Rapid Research @ UX Camp Amsterdam