A LIVE CASE STUDY

1. Instashine India limited
Case study
TEAM : RANA PRATAP

2. Introduction
• Dominated the toothpaste market till 1980.
• 4 branches in metro’s , 300 sales person
handled 1600 stockiest and super stockiest.
• Company serves about 8,00,000 retailers and
estimated 2.7 million retailers stocked tooth
paste

3. Area of concern
• Stockiest.
• Investment in paid-up stock .
• No credit facility.
• Stockiest were not allowed to deal with
competing product categories.
• Promise of attractive return.

4. Remedial Measures
• Stockiest can be provided with a better credit
facility to ease up pressure on them.

5. solutions
• Instead of using pull market strategy which
caused a lot of panic in the minds of different
stockiest, as the sales were driven only on the
last week or last days, IIL can come up with
more advanced strategies which will be
beneficial for both IIL and the stockiest.
• IIL can increase the no. of stockiest depending
on area which has more sales, so as to ease
pressure on a single stockiest.

6. Thank you….