Ramadan & Eid-ul-Fitre is the biggest festival for musilms so is for Bangladesh. So, here's your chance to grab this opportunity to boost your sales for your e-commerce/F-commerce business. These are your tips for optimising your campaigns and sales on this Ramadan.

1. ​What do we know about
​Ramzan?

2. Ramzan is a time for observance. But it’s also a
time for connecting with friends, loved ones and
the wider community

3. It is a month where
majority of our
conversations are
about:
Family
Food
Household
Travel
Shopping

4. Night time sees a significant
rise in Facebook usage
Facebook internal data, June-July 2015 (accessed January 2016)
showing hourly Ramzan usage indexed against non-Ramzan average

5. This extra time
is shopping time
Facebook internal data, January 2016-December 2016 (accessed January 2017).
Conversion data is tracked by SDK and FB pixel
4.84xmore mobile conversions at 4am during
Ramzan compared to non-Ramzan months

6. Purchasing peaks in the
month of Ramzan
Apr-16 May-16 Jun-16 Jul-16
+27%More shopping in the month of Ramzan
(June) last year than the season on average
Source: Facebook internal data (based on Facebook pixel data for website and mobile app events), Indonesia, Apr to July 2016

7. After Ramzan, the purchasing
continues
Apr-16 May-16 Jun-16 Jul-16
+21%More shopping post Ramzan (July) than pre-
Ramzan (April-May) on average
Source: Facebook internal data (based on Facebook pixel data for website and mobile app events), Indonesia, Apr to July 2016

8. ​Preparing for a
​Marathon

9. Awareness
4 weeks in advance
Consideration
3-4 Weeks
Conversion
Final Week
Ramzan is not a 4-week sprint. But instead an 8-week marathon
Phase 1: April Phase 2: May Phase 3: June

10. Awareness
Consideration
Conversion
Understanding Your Marketing Funnel
Objectives: Brand Awareness, Reach
Targeting: Core & Lookalike
Creative: Video, Slideshow, Carousel
Objectives: Video Views, Lead Generation
Targeting: Core & Lookalike
Creative: Carousel, Canvas, Collection
Objectives: App Installs, Website Conversion
Targeting: Custom Audiences
Creative: Carousel, Collection
Loyalty
Objectives: Product Catalog Sales, App Engagement
Targeting: Custom Audiences
Creative: Carousel, Collection

11. ​Awareness ​Conversion ​Loyalty​Consideration
Use Facebook, Instagram & Audience Network to grow
your business this Ramzan

12. 12
19May
19Jun
08Jun
• Week before Ramzan
• Stocking up for Ramzan Essentials
• Pay Day Peak
• Post 2nd Week of Ramzan
• Stocking up on Fashion
• Third Week Ramzan Peak
• Iftar Events
• Week before Eid
• Gifts, Fashion, Eid Essentials
• Chand Raat Lead up Peak
• Eid Sales & Events
Opportune Moments during the Ramzan Season

13. ​Tips & Tricks for
​Ramzan

14. 14
​Prioritize Business
Objectives

15. Likes, comments,
shares,
engagements
Then
Awareness,
preference,
loyalty, sales
Now

16. Achieve your advertising objectives across the Facebook family
Awareness Demand
generation
Acquisition
(Lead generation)
Acquisition
(Mobile app installs)
Transaction

17. Earning attention on
mobile is key to building
a brand today

18. 18
Drive top-of-mind-
awareness of your brand
using the Brand Awareness
Objective
​Create awareness for your
brand or product at scale by
reaching people most likely
to pay attention to your ads
with engaging creative.
AWARENESS

19. Earn attention at the center of mobile discovery
19
Reach people who are more
likely to pay attention
BRAND AWARENESS OPTIMIZATION
Brand awareness optimizes towards signals that indicate people will pay more attention

20. On average, Facebook users
who are 60 or older take
2.4x longer
to consume content than
someone under 20.
Source: Global Facebook Internal analysis,
data from Aug 9 - Sep 8 2015
However, people consume content at different speeds
Brand awareness optimizes towards relative attention
60+years of age
20years and
under

21. 21
​Experiment with
Creatives

22. ​Creativity using Video
Video
Bring your products to life with Sight, Sound and
Motion.

23. ​Creativity using Canvas
Canvas
Flexible story telling that loads instantly.

24. 24
Slideshow
Lightweight video that animates your product
catalog in feed.

25. ​Creativity using
Carousel
Carousel
Connect people directly to relevant products and
landing pages.

26. Thank you