RallyZ: Session 4
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Recruitment through Culture and Community Presented by Christopher Downs & Sean Owen, Founders of Quadlyfe
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RallyZ: Session 4
- 20. It takes A College
- 21. Actionable Steps 1. Identify your culture 2. Insert culture into your value proposition 3. Pick your three top communications and embed your culture 4. Find your top brand ambassadors: student/faculty rock stars, community celebs 5. Ensure culture is evident is prospective student experiences.
Editor's Notes
- Louis Gerstner CEO of IBM from 1993 – 2002 nearly a decade Also CEO of Nabisco He is most commonly known for turning around IBM at a time of turmoil When he became CEO they had recently laid off over 1000,000 employees were laid He identified one major problem with IBM at the time: a fragmented culture aka a fragmented brand At the time IBM was using over 20 marketing agencies to brand their multiple departments and products Gerstner fired them all and chose 1 sole agency to help identify IBM’s culture and their brand. He developed a unanimous and singular culture for IBM during his time IBM’s revenue rose from 29 billion to 168 billion When asked what he learned at IBM he identified culture as number 1 A NH educated Dartmouth grad!
- Examples of Culture
- MIT Culture is different than ASU culture? What makes them different?
- Deliver Culture teens want (both of us) Perfect Example: Instagram Selfie Sean Touch design icons as language Mobile first
- Internal: departments
- 5 Actionable steps to implement Identify your culture Is culture part of your pitch? Pick your three top communications and embed your culture Find your top brand ambassadors, student/faculty rock stars, community celebs Ensure culture is evident is prospective student experiences. Who can identify two identify two things that make their college unique? Who struggled with it.