The document proposes an outreach campaign sponsored by Rainforest Alliance to increase understanding of their social and environmental certification among college students. The campaign would involve hosting tailored events for various interest groups on campus, such as Greek life or environmental clubs, in order to spread Rainforest Alliance's mission to a wide variety of students and create a university-wide movement coordinating multiple groups around the mission.

1. Rainforest Alliance ChallangeObjective: Outreach campaign to increase understanding of social and environmental benefits of Rainforest Alliance certification among college students.

2. Rainforest AllianceIdea:Rainforest Alliance sponsored event(s) for various interest groups on a campus university. (Greek life, Habitat for Humanity , philanthropic clubs etc.)-Tailor the event to focus of the group (Examples: Dance/social event for Greek life; Community outreach or environmental outreach for Habitat for Humanity)Rainforest Alliance could sponsor multiple events for different clubs and formal groups that exist within a university.

3. Why?Advantages:Helps spread the Rainforest Alliance mission toa large variety of students with different interestson campusCreates a university wide movement that coordinates multiple interests groups on a university campus

4. PossibilitiesCo-creation between university interest groups to create more Rainforest Alliance sponsoredevents that publicize the mission.This could lead to a university movement that gets many students involved with the Rainforest Alliance mission.