The document provides details on the development of a prestige brochure for the RAF recruitment marketing team. It outlines the brief, which is to engage potential recruits through presenting lifestyle aspects of the RAF rather than just job listings. Feature ideas are proposed around themes like technology, sports and deployment. Two potential titles - RTM and 360° - are discussed. Design concepts for the cover include layouts and typefaces. The next steps will include finalizing content and design elements.

1. RAF Recruitment Marketing
Prestige brochure development
Prepared by: Prepared for:
Leyla Moazzen Dave Stewart, RAF
Neil Thompson
Duncan Moss

2. Content
The brief
Content development
– Defining statement
– Feature ideas
– Naming development
Design
– Headline typeface
– Route one
– Route two
Editorial
– Page plan
– Content planning
Next steps
RAF – Prestige brochure development

3. The brief
• The Prestige brochure will be sent to potential recruits when they
telephone the contact centre and express an interest in joining the RAF.
• The Prestige brochure will be designed to complement Career
Opportunities (768) by increasing potential recruits’ emotional
engagement and human experience of the brand. It is to be more
than a catalogue of jobs.
• The brochure will complement and extend existing online and printed
communications by developing an understanding and excitement
about life in the RAF and the RAF as an employer.
• It will encapsulate the ethos, history, lifestyle, practicalities and real
experiences of the RAF.
• It will be a dynamic, features-led publication that presents information
through human-interest stories. It will also include relevant job specific
information in the form of case studies, pay, benefits, training, fitness
and equipment.
RAF – Prestige brochure development

4. Content development

5. Defining statement
Although this publication is a brochure – not a magazine
– it will use many of the devices and techniques magazines
use to engage the reader at an emotional level.
We will be able to use our defining statement to evaluate
any features ideas. It’s important to be able to hold any
ideas against the statement to see whether they support
the publication’s aims and objectives.
Together, the COI and the RAF have agreed the following
defining statement:
The Prestige brochure is an exciting new
publication that aims to engage potential recruits
by presenting the lifestyle of the RAF. The brochure
will present job-related information subtly, keeping
the main focus on the diverse opportunities open
to serving personnel. The reader will be left
with a real sense of what it’s like to live and work
in today’s Royal Air Force.
RAF – Prestige brochure development

6. Feature ideas
The RAF and COI brainstormed feature ideas around
the following themes:
• the kit and the technology;
• community networks;
• sports, adventure and hobbies;
• development opportunities, and;
• home and away.
During discussions, we identified the following strands
that need to be included (in varying combinations)
throughout the brochure:
• deployment;
• heritage;
• camaraderie;
• pay and benefits;
• gender;
• BME; and
• FAQs.
RAF – Prestige brochure development

7. Feature ideas (continued)
RAF – Prestige brochure development

8. Feature ideas (continued)
RAF – Prestige brochure development

9. Feature ideas (continued)
The kit and the technology
Feature idea BME* Gender* Deployment Heritage Camaraderie Pay/benefits FAQs*
The parachute cycle • •
Diary of a Red Arrows’ engineer • •
A dog’s life (dog handler role from perspective of dog) • •
What’s in a ration pack? •
Medivac: the evacuation and the kit •
Ejector seat
Helmet visor
The Pilot’s kit: what’s it all about? • •
Mountain Rescue – what do they do?
Old fighter v new equivalent •
C16: how much you can fit in the back
Community networks
Feature idea BME* Gender* Deployment Heritage Camaraderie Pay/benefits FAQs*
Around the Typhoon (beyond the pilot) • • •
Road trip (following a Med Support Officer) • •
Six degrees of separation • •
Class of 2004 (Cranwell/Halton) • • • •
My husband the Red Arrow •
Nicknames/call signs • •
Squadron anniversary (3 Squadron at Coningsby?) • •
Happy families – two/three generations of the same families • • •
World tour: 1966-2006 • • •
Team players (Med Centre with civilians) • •
The lingo • •
At home/overseas – relationships and support networks • • • • •
* Gender, BME and FAQs should be considered throughout
RAF – Prestige brochure development

10. Feature ideas (continued)
Sports, adventures and hobbies
Feature idea BME* Gender* Deployment Heritage Camaraderie Pay/benefits FAQs*
Sports team photo • • • • •
Olympic stars • •
Stewards at Wimbledon • •
Football referees •
RAF Falcons • •
Amateur photography [possibly set a theme (maybe around the
RAF brand values) and ask for photographic submissions]
Development opportunities
Feature idea BME* Gender* Deployment Heritage Camaraderie Pay/benefits FAQs*
Training (basic/officer) – what to expect • • • •
Entry tests (Gunners – PGAC) • • •
Next steps •
Inside RAF Cosford (training base) engineer shed •
Early responsibility (compared with civilians?) • • •
Learning languages •
Career after the RAF • • •
A year in the life of a new recruit • • •
* Gender, BME and FAQs should be considered throughout
RAF – Prestige brochure development 10

11. Feature ideas (continued)
Home and away
Feature idea BME* Gender* Deployment Heritage Camaraderie Pay/benefits FAQs*
Catering in the field (MCSU) • •
Around the world with the RAF (where you can go) • •
Around the world with the RAF (where you come from) • •
Snapshot of an RAF base • •
Photographer in the line of fire •
Chaplain on the front line • • •
Crossing the desert – the Gunner’s story • • • •
Medivac/IRT in Iraq • • • •
Night life (on base and at weekends) • •
Accommodation – personalising your space •
Working with the Reserves • • •
Falklands tour (anniversary) • • •
Belize (it’s a jungle out there) • •
Search and Rescue • •
Humanitarian • •
* Gender, BME and FAQs should be considered throughout
RAF – Prestige brochure development 11

12. Title development
Initially, COI came up with a series of suggestions that
took into account the following keywords from our earlier
brainstorm around the look and feel of the publication:
We identified the need to come up with a fairly short title,
which will have impact and be easy to remember. It’s also
important from a design perspective that the title is not too
long a word.
The following titles were amongst those initially proposed.
RAF – Prestige brochure development 12

13. Title development (continued)
Soar
Positive
• Aspiration
• Association with flying – the RAF’s unique selling point
• Dynamic
• Suggests (career) progression
• ‘Soar like a bird’
Negative
• Sounds like ‘sore’
• acronym used by the US Army: Special Operations
An
Aviation Regiment (Airborne)
RAF – Prestige brochure development 13

14. Title development (continued)
Rise
Positive
• Aspiration
• Association with flying – the RAF’s unique selling point
• Comprises the RAF values: Respect, Integrity, Service, Excellence
• Association with ‘Rise above the rest’
• Suggests promotion through the ranks/career progression
• Conveys sense of opportunity and expansion
• ‘Rise to the challenge’
• ‘Rise and shine’
Negative
• ‘Rise to the bait’
• ‘Get (or take) a rise out of…’
RAF – Prestige brochure development 14

15. Title development (continued)
Engage
Positive
• An invitation to get involved or participate
• ‘Engage your mind’
• Suggests dialogue between the RAF and the recruit
• Relates to the military – engage the enemy, rules of engagement
• To employ or hire
• Relates to preparing a machine or engine for operation
Negative
• Possibly overused by other organisations (e.g. Jobcentre Plus’s
stakeholder magazine)
• Not immediately obvious as RAF
• Toilets?!
RAF – Prestige brochure development 15

16. Title development (continued)
Base
Positive
• Suggests a starting point or foundation
• Relates to centre of military operations (air base)
• The main place where a person lives or works
• Conveys a sense of home/community
• The main element or ingredient to which other things are added
• ‘Touch base’ – to make or renew contact
• ‘Get to first base’ – to achieve the first step towards your objective
Negative
• Base level – lowest common denominator, lacking moral principles
• Base humour
• ‘Get to first base’ tends to have sexual connotations
• Not immediately obvious as RAF
RAF – Prestige brochure development 16

17. Title development (continued)
Although some doubts were expressed about these
suggestions, we believe that they need to be reviewed
in light of our proposed cover concepts.
We have also researched additional titles and suggest
that the following two options are considered.
RAF – Prestige brochure development 17

18. Title development (continued)
RTM
Positive
• Has air of intrigue: ‘what does that stand for?’
• Ready to move – military lingo, suggests being in the know and part of
the forces community
• In full, inspires action and implies dynamism
• Action also relates to next career move
• Avoids fixed meanings associated with nouns/verbs/adjectives
Negative
• Not immediately obvious as RAF
• Alternative meanings may be coined!
RAF – Prestige brochure development 18

19. Title development (continued)
360°
Positive
• Relates to number of degrees in a circle and so implies thinking/looking
around a particular topic (eg career options)
• An aerobatic manoeuvre
• Dynamic
• Memorable
• Has air of intrigue
• Avoids fixed meanings of nouns/verbs/adjectives
Negative
• Not immediately obvious as RAF
• 360 has come to be associated with the Xbox and with virtual-reality
games. This isn’t necessarily a negative for the target audience!
RAF – Prestige brochure development 19

20. Design

21. Headline typeface
As part of the design development, we have introduced a headline
typeface to create a new identity for the Prestige brochure and
to ensure differentiation and stand-out from other RAF publications.
Three typefaces have been chosen because they are distinctive,
modern, dynamic, technical and easy to read. In addition,
they complement Univers, the Royal Air Force typeface.
RAF – Prestige brochure development 21

22. Headline typeface
Aircraft ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Digital Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Westway
ABCDEFGHIJKLMNOPQRST
UVWXYZ
1234567890
RAF – Prestige brochure development 22

23. Route one

24. Route 1 – Cover options
360° ascend rtm
www.raf.mod.uk
Issue 1 Winter 2008 An exciting life and amazing opportunities with a career in the RAF Issue 1 Winter 2008 www.raf.mod.uk
An exciting life and amazing opportunities
with a career in the RAF
Giving you a new perspective www.raf.mod.uk
Meeting the people whose career
Meeting the people whose career paths cross continents Meeting the people whose career
paths cross continents paths cross continents
TAKING TAKING TAKING
FLIGHT FLIGHT FLIGHT
WHAT’S IN A NAME? WHAT’S IN A NAME?
Nicknames, call-signs
WHAT’S IN A NAME?
Nicknames, call-signs Nicknames, call-signs
and what they mean
and what they mean and what they mean
good Sports good Sports good Sports
The superstars of the RAF
The superstars of the RAF The superstars of the RAF
FEEDING THE FORCE
FEEDING THE FORCE Catering in the field FEEDING THE FORCE
Catering in the field Catering in the field
Issue 1
Winter 2008
RAF – Prestige brochure development 24

25. Route 1 – Preferred cover
edge
www.raf.mod.uk
Your insight into life in the RAF
Meeting the people whose career
paths cross continents
TAKING
FLIGHT
WHAT’S IN A NAME?
Nicknames, call-signs
and what they mean
good Sports
The superstars of the RAF
FEEDING THE FORCE
Catering in the field
Issue 1
Winter 2008
RAF – Prestige brochure development 25

26. Route 1 – Cover options
Issue 1 Issue 1
Winter 2008 Winter 2008
An exciting life and amazing opportunities with a career in the RAF
Your insight into life in the RAF
WHAT’S WHAT’S
IN A IN A
NAME? NAME?
good good
Sports Sports
Superstars Superstars
of the RAF of the RAF
TAKING TAKING
FLIGHT FLIGHT
meeting the meeting the
people whose people who’s
career paths cross career paths cross
continents continents
fEEdINg fEEdINg
THE forcE THE forcE
Catering in the field Catering in the field
RAF – Prestige brochure development 26

27. Route 1 – Preferred cover
Issue 1
Winter 2008
Giving you a new perspective www.raf.mod.uk
WHAT’S
IN A
NAME?
good
Sports
Superstars
of the RAF
TAKING
FLIGHT
meeting the
people whose
career paths cross
continents
fEEdINg
THE forcE
Catering in the field
RAF – Prestige brochure development 27

28. Route 1 – Spreads
3 EDGE 2008 EDGE 2008 4
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ad tionsenit am ero sectem quam. esequam quisl iusto reet, quipis ad tionsenit am ero
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doluptat, zzrillandit tionsenit am ero magnit doloremtat, con vel ullutem nit
lobore magnit commod doluptat, ad tet etum zzrillandit lobore magnit ex
doloremtat, con velesse magna esequam quisl iusto doloreet, quipis
vel ullutem nit ad faccum quatue reet, ad tionsenit am ero faccum quatue
tet etum zzrillandit quipis ad tionsenit reet, doluptat, zzrillandit lobore magnit
lodolorem inis niat. am ero commod tuhn doloremtat, con vel ullutem nit ad tet
doluptat elo por, etum zzrilla ndit lodolorem inis niat.
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hunytdf rtg. magna faccum quatue reet,
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dropped by lobore magnit dolorem inis
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RAF – Prestige brochure development 28

29. Route 1 – Spreads
27 EDGE 2008 EDGE 2008 28
Search and Rescue (SAR) teams across the
country offer a vital lifeline to local people.
We caught up with the team at Lossiemouth
to find out more about their work.
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OF GLORY
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am ero commod doluptat, velesse autpate mod minit nonsectem euissi
magna faccum quatue tat, con vel ent la commy nulput at wis eniam, vel
ullutem nit ad tet etum zzrillandit lobore dolor irilit nosto core vendigna atuer.
magnit doloremtat, con vel ullutem nit
ad tet etum zzrillandit lobore magnit
dolorem inis niat aliquisl utat praesse
niamcon sectem quam.
RAF – Prestige brochure development 29

30. Route 1 – Spreads
23 EDGE 2008 EDGE 2008 24
thE SCOTT CONNOR
Job: Chef
Base: RAF Leuchars
somEthInG for EvEryonE
There are about 140 sports and clubs available to join within
the RAF Here is a small selection of those available.
.
sports
athletics tennis water polo
Joined: 2004 badminton martial arts diving
basketball microlight flying table tennis
Team: RAF Tennis boxing motor sports triathlon
Highlight: Winning canoeing mountaineering volleyball
the inter-services cup in angling netball waveriders
2005 cricket orienteering skiing
cycling rowing snowboarding
Ambition: To play
forcE
equitation rugby league bobsleigh, luge
at Wimbledon (not fencing rugby union skeleton bobsleigh
in the actual football sailing cresta
championship). gliding windsurfing archery
golf shooting model aircraft
hang gliding sport parachute flying clubs
paragliding squash tenpin bowling
hockey sub-aqua water-skiing
judo swimming walking
For further information about these, or other sports and clubs
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esequam quisl iusto doloreet, quipis ad tionsenit
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quatue reet, quipis zzrillandit lobore magnit Base: RAF Cranwell ROBERT LYONS
zzrillandit lobore magnit dolorem inis niat aliquisl Joined: 1999
utat praesse niamcon sectem quam. Team: GB Karate Team Job: Engineer Officer
Weight: U64kg Base: RAF Coltishall
Tumsan venim ip et volutpate ting exer Highlight: Representing GB Joined: 1995
ad mod modiam, velent vulput ullaoreet in the European Campionship Team: RAF 1st XI, Northampton 2nd XI
acil exer sed magna feuis numsandre in 2006
Position: Full-back
magnibh euiscin hendio el ullutatumsan Ambition: To represent Highlight: Scoring the winning try in
utpatum dolore tat dip el iureet dit Great Britain at the 2008
Olympics in Bejing. the Inter-Services cup in 2006
autpate mod minit nonsectem euissi
Ambition: To play ruby union at
ent la commy nulput at wis eniam, vel
Twickenham and collect the cup.
dolor irilit nosto core vendigna atuer.
ALAN MILLAR
PAUL FLETCHER
Job: Photographer
Job: Survival Equipment Fitter Base: RAF Leuchars
Base: RAF Waddington Joined: 2005
Joined: 2002 Team: RAF Mountain Bikes
Team: RAF 1st XI, Warwickshire Bike: Turner 5-point
CCC Colts Highlight: 1st in U21 mountain bike Europa
Bowls: Right-arm medium Cup in 2006, UK Armed Forces champion 2006
Highlight: Scoring 124 vs Ambition: To represent the UK in next years
Army 1st XI World MTB Championships.
Ambition: To represent
Warwickshire in the county
championship.
RAF – Prestige brochure development 30

31. Route 1 – Spreads
27 EDGE 2008 EDGE 2008 28
for quEEn
anD
country
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doloreet, quipis ad tionsenit am ero
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commod doluptat, velesse magna
tionsenit am ero commod doluptat, velesse faccum quatue reet, quipis ad tionsenit
magna faccum quatue reet, quipis ad am ero commod doluptat, velesse
tionsenit am ero commod. magna faccum quatue tat, con vel
ullutem nit ad tet etum zzrillandit lobore
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dolorem inis niat aliquisl utat praesse
niamcon sectem quam.
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ad mod modiam, velent vulput ullaoreet
acil exer sed magna feuis numsandre
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vel dolore tat dip el iureet dit autpate
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RAF – Prestige brochure development 31

32. Route two

33. Route 2 – Cover options
your insight into LiFe in the raF
Your insight into LiFe
in the rAF
ready to move – an insight
into LiFe in the air Force
Taking Taking Taking
FlighT FlighT FlighT
Meeting the people Meeting the people Meeting the people
whose career paths whose career paths whose career paths
cross continents cross continents cross continents
good sports winch doctors cooking up a what’s in a name? January 2008 good sports winch doctors cooking up a what’s in a name? January 2008 good sports winch doctors cooking up a what’s in a name? January 2008
the superstars on call with storm nicknames, call-signs, the superstars on call with storm nicknames, call-signs, the superstars on call with storm nicknames, call-signs,
of the Air Force Lossiemouth search Catering in the field why they matter and of the air Force Lossiemouth search Catering in the field why they matter and of the air Force Lossiemouth search catering in the field why they matter and
and rescue what they mean and rescue what they mean and rescue what they mean
4 14 23 25 raf.mod.uk/careers
4 14 23 25 raf.mod.uk/careers
4 14 23 25 raf.mod.uk/careers
RAF – Prestige brochure development 33

34. Route 2 – Preferred cover
giving you a new perspective
Taking
FlighT
Meeting the people
whose career paths
cross continents
good sports winch doctors cooking up a what’s in a name? January 2008
the superstars on call with storm nicknames, call-signs,
of the air Force Lossiemouth search catering in the field why they matter and
and rescue what they mean
4 14 23 25 raf.mod.uk/careers
RAF – Prestige brochure development 34

35. Route 2 – Spreads
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adipiscing elit option congue nihil imperdiet doming option congue nihil imperdiet doming
Duis autem vel eum iriure dolor in hendrerit Quis nostrud exerci tation ullamcorper suscipit
in vulputate velit esse molestie consequat lobortis nisl ut aliquip ex ea commodo
soluta nobis eleifend
option congue nihil Quis nostrud exerci tation ullamcorper suscipit Duis autem vel eum iriure dolor in hendrerit
imperdiet doming lobortis nisl ut aliquip ex ea commodo in vulputate velit esse molestie consequat vel
illum dolore eu feugiat
Nam liber tempor cum soluta nobis eleifend
option congue nihil imperdiet doming
soluta nobis eleifend Quis nostrud exerci tation ullamcorper
option congue nihil suscipit lobortis
imperdiet doming
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit
Lorem ipsum
dolor sit amet,
consectetuer
adipiscing elit
soluta nobis eleifend
option congue nihil
imperdiet doming
PRESTIGE BROCHURE
RAF – Prestige brochure development 35

36. Route 2 – Spreads
it amet, consectetuer adipiscing elit, sed diam Lorem ipsum dolor
nonummy nibh euismod tincidunt ut laoreet dolore Ut wisi enim ad minim veniam, quis nostrud exerci
magna aliquam erat volutpat. Ut wisi enim ad tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
minim veniam, quis nostrud exerci tation ullamcorper commodo consequat. Duis autem vel eum iriure dolor
suscipit lobortis nisl ut aliquip ex ea commodo consequat. in hendrerit in vulputate velit esse molestie consequat,
vel illum dolore eu feugiat nulla facilisis at vero eros et
Duis autem vel eum iriure dolor in hendrerit in vulputate accumsan et iusto odio dignissim qui blandit praesent
velit esse molestie consequat, vel illum dolore eu feugiat luptatum zzril delenit augue duis dolore te feugait nulla.
nulla facilisis at vero eros et accumsan et iusto odio Nam liber tempor cum soluta nobis eleifend option
dignissim qui blandit praesent luptatum zzril delenit congue nihil imperdiet doming id quod mazim placerat
augue duis dolore te feugait nulla facilisi. Lorem ipsum facer possim assum.
dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore Lorem ipsum dolor sit amet, consectetuer adipiscing
magna aliquam erat volutpat. elit. Ut wisi enim ad minim veniam, quis nostrud exerci
tation ullamcorper suscipit lobortis nisl ut aliquip.
PRESTIGE BROCHURE
RAF – Prestige brochure development 36

37. Route 2 – Spreads
dolor sit amet, consectetuer vulputate velit esse molestie Ut wisi enim ad minim veniam,
consequat, vel illum dolore eu quis nostrud exerci tation
adipiscing elit, sed diam
ullamcorper suscipit lobortis
nonummy nibh euismod feugiat nulla facilisis at vero nisl ut aliquip ex ea commodo
tincidunt ut laoreet dolore eros et accumsan et iusto odio consequat. Duis autem vel
dignissim qui blandit praesent eum iriure dolor in hendrerit in
magna aliquam erat volutpat.
vulputate velit esse molestie eu
Ut wisi enim ad minim veniam, luptatum zzril delenit augue feugiat
quis nostrud exerci tation duis dolore te feugait nulla.
ullamcorper suscipit lobortis The number of people
nisl ut aliquip ex ea commodo Nam liber tempor cum rescued at sea in 200
consequat. Duis autem vel soluta
eum iriure dolor in hendrerit in Nobis eleifend option congue
vulputate velit esse molestie nihil imperdiet doming id quod
consequat, vel illum dolore eu mazim placerat facer possim
feugiat nulla facilisis. assum. Lorem ipsum dolor sit The number of people
amet, consectetuer adipiscing resaved from mountain
areas in 200
Lorem ipsum dolor sit amet, elit, sed diam nonummy nibh
consectetuer adipiscing elit, euismod tincidunt ut laoreet
sed diam nonummy nibh dolore magna aliquam erat
euismod tincidunt ut laoreet volutpat.
dolore magna aliquam erat The number of incidents
volutpat. Ut wisi enim ad Ut wisi enim ad minim veniam, the RAF search
minim veniam, quis nostrud quis nostrud exerci tation and rescue teams
ullamcorper suscipit lobortis responded to nationally
exerci tation ullamcorper
suscipit lobortis nisl ut aliquip. nisl ut aliquip ex ea commodo.
Duis autem vel eum iriure dolor Ut wisi enim ad
in hendrerit in vulputate velit minim veniam 1953 2003 The number of RAF search
esse molestie consequat, Quis nostrud exerci tation The Westland Whirlwind The Westland Wessex is and rescue detachments in
vel illum dolore eu feugiat ullamcorper suscipit lobortis the UK
helicopter enters SAR service. retired from service
nulla facilisis. nisl ut aliquip ex ea commodo
consequat. Duis autem vel 1955 2004
Lorem ipsum dolor sit amet, eum iriure dolor in hendrerit in No. 22 Squadron reformed Boscastle floods in
consectetuer adipiscing elit, vulputate velit esse molestie to take on the SAR role. 1978 Cornwall. RAF Search and
Quis nostrud exerci The maximum altitude
sed diam nonummy nibh consequat, vel illum dolore eu The Westland Sea King Rescue crews were first of a Seaking HAR3/3A
euismod tincidunt ut laoreet feugiat nulla facilisis at vero tation ullamcorper 1962 HAR.3 enters RAF service. on the scene. The Sea King
Duis autem vel eum dolore magna aliquam erat eros et accumsan et iusto odio suscipit lobortis nisl ut The Westland Wessex is The Westland Whirlwind helicopters played a key
Iriure dolor in hendrerit in volutpat. dignissim qui blandit praesent aliquip ex ea commodo first used by the RAF. is decommissioned. role in rescueing everyone
vulputate velit esse molestie luptatum zzril delenit augue threatened by the rising
Ut wisi enim ad minim veniam,
consequat. The standard SAR crew is
consequat, vel illum dolore eu duis dolore te feugait nulla 1988 water.
feugiat nulla facilisis at vero quis nostrud exerci tation facilisi. made up of four members:
62 people rescued from two pilots, a radar operator
eros et accumsan et iusto odio ullamcorper suscipit lobortis Duis autem vel eum the Piper Alpha oil rig in the who acts as the winch
dignissim qui blandit praesent nisl ut aliquip ex ea commodo. Nam liber tempor cum soluta iriure dolor in hendrerit North Sea. Largest SAR operator at the rescue
luptatum zzril delenit augue nobis eleifend option congue in vulputate velit esse operation undertaken by RAF . scene and a winchman
duis dolore te feugait nulla Duis autem vel eum iriure nihil imperdiet doming id molestie consequat vel
facilisi. Lorem ipsum dolor sit dolor in hendrerit in vulputate quod mazim placerat facer 1964 1996
velit esse molestie consequat,
illum dolore eu feugiat.
amet, consectetuer adipiscing possim assum. Squadron 202 reformed The Westland Sea King
elit, sed diam nonummy nibh vel illum dolore eu feugiat following the renumbering of HAR. 3A enters service. The number of minutes
euismod tincidunt ut laoreet nulla facilisis at vero eros Lorem ipsum dolor sit amet, No 228 Squadron Leconfield a squadron maintains a
dolore magna aliquam erat et accumsan et iusto odio consectetuer adipiscing elit, and takes over its SAR duties 2000 readiness state during
volutpat. dignissim qui blandit praesent sed diam nonummy nibh with Whirlwind helicopters. Mozambique flooding. Four 2005 daylight hours
luptatum zzril delenit augue euismod tincidunt ut laoreet Westland Pumas from 33 The Multi-Sensor System
Ut wisi enim ad minim veniam, duis dolore te feugait nulla dolore magna aliquam erat 1971 Squadron flew a gruelling 350 (MSS) is introduced. MSS is
quis nostrud exerci tation facilisi. Lorem ipsum dolor sit volutpat. Ut wisi enim ad 84 Squadron was reformed hours, airlifted 53 people to used to see a person from
ullamcorper suscipit lobortis amet, consectetuer adipiscing minim veniam, quis nostrud at RAF Akrotiri with Westland safety and distributed 425 half a mile away, even when The distance in miles
nisl ut aliquip ex ea commodo elit, sed diam nonummy nibh exerci tation ullamcorper Whirlwind helicopters. tonnes of vital supplies. flying at 10,000 ft (30,000 m). of coastline the SAR
consequat. Duis autem vel euismod tincidunt ut laoreet suscipit lobortis nisl ut aliquip squadrons cover
eum iriure dolor in hendrerit in dolore magna aliquam erat. ex ea commodo consequat.
PRESTIGE BROCHURE
RAF – Prestige brochure development 37

38. Route 2 – Spreads
dolor sit amet, consectetuer Duis autem vel eum
adipiscing elit, sed diam Iriure dolor in hendrerit in We asked AFCOs to share some
nonummy nibh euismod vulputate velit esse molestie of the questions they’re most often
tincidunt ut laoreet dolore consequat, vel illum dolore eu asked about Search and Rescue
magna aliquam erat volutpat. feugiat nulla facilisis at vero
Ut wisi enim ad minim veniam, eros et accumsan et iusto odio
quis nostrud exerci tation dignissim qui blandit praesent
ullamcorper suscipit lobortis luptatum zzril delenit augue
nisl ut aliquip ex ea commodo duis dolore te feugait nulla Phil Owens, AFCO Cardiff You can’t apply specifically for
consequat. Duis autem vel facilisi. Lorem ipsum dolor sit SAR. If you’re successful in your application to be a pilot,
eum iriure dolor in hendrerit in amet, consectetuer adipiscing you’ll be streamed for different aircraft following training.
vulputate velit esse molestie elit, sed diam nonummy nibh You can then request to work in SAR.
consequat, vel illum dolore eu euismod tincidunt ut laoreet
feugiat nulla facilisis. dolore magna aliquam erat
volutpat.
Lorem ipsum dolor sit amet, John Brown, AFCO Exeter Nisl ut aliquip ex ea commodo
consectetuer adipiscing elit, Ut wisi enim ad minim veniam, consequat. Duis autem vel eum iriure dolor in hendrerit in
sed diam nonummy nibh quis nostrud exerci tation vulputate velit esse molestie consequat, vel illum dolore
euismod tincidunt ut laoreet ullamcorper suscipit lobortis eu feugiat nulla facilisis.
dolore magna aliquam erat nisl ut aliquip ex ea commodo
volutpat. consequat. Duis autem vel
eum iriure dolor in hendrerit in Ian Smith, Inverness Eum iriure dolor in hendrerit in
Ut wisi enim ad minim veniam, vulputate velit esse molestie vulputate velit esse molestie consequat. Lorem ipsum dolor
quis nostrud exerci tation consequat, vel illum dolore eu sit amet, consectetuer adipiscing elit, sed diam nonummy
ullamcorper suscipit lobortis feugiat nulla facilisis at vero. nibh euismod tincidunt ut laoreet.
nisl ut aliquip ex ea commodo eros et accumsan et iusto
consequat. odio dignissim qui blandit.
Lorem ipsum dolor sit
amet, consectetuer
adipiscing elit, sed
diam nonummy nibh
Sea King HAR3/3A Chinook HC2/2A/3 Merlin HC3
euismod tincidunt ut Used in the Search and Rescue (SAR) Used primarily for trooping and for It is an all weather, day and night,
laoreet dolore magna role. The aircraft are operated from six carrying internal and/or underslung multi-role helicopter used in
locations around the UK, with each loads. Secondary roles include search both tactical and strategic
aliquam erat volutpat. location supporting two aircraft. and rescue and casualty evacuation. operational roles.
Ut wisi enim ad minim
Length 22.15 m Length 30.18 m Length 22.8 m
veniam, quis nostrud Span 18.9 m Span 18.29 m Span 18.6 m
exerci tation ullamcorper Max speed
Max altitude
125 kts
10,000 ft
Max speed 160 kts Max speed 167 kts
Max altitude 15,000 ft Max altitude 15,000 ft
suscipit lobortis nisl ut Aircrew 4 Aircrew 4 Aircrew 4
aliquip ex ea commodo
consequat. Dolor sit
amet consectetuer
adipiscing elit, sed diam
nonummy nibh euismod
tincidunt Puma HC1 Squirrel HT1 Griffin HT1
Used as battlefield helicopters The Squirrel HT1 is used by Used as an advanced flying-training
and provide tactical troop and load the Defence Helicopter Flying helicopter at the Defence Helicopter
movement by day or by night. School (DHFS) at RAF Shawbury, Flying School (DHFS) and the Search
Secondary role include casualty in Shropshire. and Rescue Training Unit (SARTU) at
or medical evacuation support. RAF Valley, in Anglesey.
Length 14.08 m Length 12.94 m Length 17 m
.11
Span 15.09 m Span 10.69 m Span 14.02 m
Max speed 147 kts Max speed 155 kts Max speed 140kts
Max altitude 17,000 ft Max altitude 16,000 ft Max altitude 20,000 ft
Aircrew 3 Aircrew 2 Aircrew 4
8 PRESTIGE BROCHURE
RAF – Prestige brochure development 38