The document discusses Absolute Radio's efforts to expand its digital presence and streaming listenership. It notes that 49% of Absolute Radio's national listening is now via digital platforms, and that the Absolute Radio Network streamed more hours than BBC Radio 2 in May. It also provides details on the launch of Absolute Radio's iAmp application, including that it has over 100,000 installs so far and is averaging 24,000 launches per week. The document concludes by emphasizing the importance of launching apps fast, ensuring stability, and persisting through early negative reviews.

1. Radio at the Edge
Chris Lawson
Brand Director

2. More of our community is engaging with us
and LISTENING where they want to.
•53 methods to listen to Absolute
Radio.
•49% of our national listening is via
a digital platform.
•We are pushing this aggressively
•“Go where the audience are”.

3. The Absolut e . iAmp

4. 8 days of brand promot ion

5. Ove r 100, 000 inst alls so f ar and now ave raging
24, 000 launche s pe r we e k

6. Absolut e Radio Ne t work’s st re aming was bigge r
t han BBC Radio 2 in May
Streamed Hours
May-09
5,000,000
4,665,970
4,455,034
4,000,000 3,833,154
3,000,000
2,000,000
1,000,000
0
AR Network BBC Radio 1 BBC Radio 2

7. What we le arnt
• Launch f ast
• Allowthe recom ended tim f or the approval pro
m e cess
• Stability and robustness is essential
• You attract an AB 1 audience
C
• P ALL your ef f orts behind it
ut
• Don’t get depressed at all the one star ratings!

8. 3700 comments

9. The Absolut e . iAmp soon on Android

10. The Absolut e Radio Live Amp f or t he
iPhone

11. S ince launch… .
.

12. Thank you
Chris.lawson@ absoluteradio.co.uk