A marketing survey was conducted of 120 weekly listeners of Absolute Radio in London aged 25-44. The sample was split evenly between both sexes and across age groups from 25-29 to 40-44. Half of listeners were from socio-economic group P1 and half from P2. The survey measured recall of Absolute Radio advertising across TV, posters/billboards, and online formats.

1. Marketing recall London listeners aged 25-44 Weekly sample 120 Listeners 55% Male 45% Female 25% 25-29 25% 30-34 25% 35-39 25% 40-44 50% P1 50% P2

2. Summary: Absolute Radio marketing recall by medium Base: Recall seeing an ad on the medium

3. Have you seen any advertising for a radio station on [ medium ] in the past week or two? Yes:

4. Which radio station was the TV ad for that you saw most recently? Base: Recall seeing an ad on the medium

5. Which radio station was the poster, billboard or bus side ad for that you saw most recently? Base: Recall seeing an ad on the medium

6. Which radio station was the online ad for that you saw most recently? Base: Recall seeing an ad on the medium

7. Absolute Radio TV ad recall Base: Recall seeing an ad on the medium

8. Absolute Radio poster, billboard or bus side ad recall Base: Recall seeing an ad on the medium

9. Absolute Radio online ad recall Base: Recall seeing an ad on the medium