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Radical Innovation &
Disruptive Innovation
Radical Innovation
• Radical innovation focuses on long-term impact and may involve displacing
current products, altering the relationship between customers and suppliers,
and creating completely new product categories.
• SALESFORCE
• METROMILE
• AMAZON DASH BUTTON
Disruptive Innovation
• innovations that make products and services more accessible, affordable, and
available to a larger population.
• Web-based video
• Ride-sharing services

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Radical Innovation & Disruptive Innovation.pdf

  • 2. Radical Innovation • Radical innovation focuses on long-term impact and may involve displacing current products, altering the relationship between customers and suppliers, and creating completely new product categories. • SALESFORCE • METROMILE • AMAZON DASH BUTTON
  • 3. Disruptive Innovation • innovations that make products and services more accessible, affordable, and available to a larger population. • Web-based video • Ride-sharing services