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Highlights portfolio 2014

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Highlights portfolio 2014

  1. 1. Professional Highlights Renée Williams Author: Renee Williams. All rights reserved
  2. 2. Blog Platform- Blogger Social impact initiatives. Research, interviews, writing, posting, image research, maintenance and scheduling Social Good Highlights Author: Renee Williams. All rights reserved
  3. 3. Video Production, Radio, TV, Digital and Print Campaigns • Media relations, teasers, product launches, premieres. • Regional and national initiatives • Client relations • Custom programs and pitches Author: Renee Williams. All rights reserved
  4. 4. Blog Platform- Wordpress- Business and Lifestyle Resources Logo and branding, research, writing, editing, original content, customization, partnerships, banner ads, whitepapers , content collaborations with top female digital marketing thought leaders, marketing integration Author: Renee Williams. All rights reserved Visit Resource Tab: • Download white papers • Helpful links • Resources
  5. 5. • Presentations • Negotiations • Marketing services • Budget management • Project management • Collaborations Author: Renee Williams. All rights reserved
  6. 6. Media Relations, Press Releases, Interviews, PR Technology including SaaS and ecommerce, Entertainment, Fashion, Nonprofit and Social Good, Education, Automotive. New program and product launches. Communications & Advertising plans. Partnership initiatives. Author: Renee Williams. All rights reserved
  7. 7. Website Design and Re- design, Branding, SEO, SEM, User Experience • On & offline brand redesigns • Message strategies & execution • Concepts and logos, wireframes • Content development, maintenance and updates. • Integrating digital & social media with traditional marketing tools Author: Renee Williams. All rights reserved
  8. 8. Audience Acquisition and Engagement, Digital, Print, Video, Email, TV, Mail Marketing Programs • Communications calendars • Marketing plans • Integrated execution • Brand and message integrity and continuity • Campaign metrics and monitoring • External agency management • Cross functional team building Author: Renee Williams. All rights reserved
  9. 9. Content Curation Leveraging innovative social technologies creating socially impact communications. Online research, RSS feeds, marketing and brand integration. Author: Renee Williams. All rights reserved
  10. 10. Events, Multichannel Initiatives Impactful social, digital, print and broadcast communications, logistic, execution. Noncompetitive collaborations. National Forest Foundation, United Nations Assoc., Madame Tussauds, Dodger Stadium, California Science Center, The London Hotel, Big 5 Sporting Goods, Subaru, , CNN, Whole Foods, 20th Century Fox, New Line Cinema, Museum Of Natural History, The Grammy Museum . Author: Renee Williams. All rights reserved
  11. 11. Twitter Research, scheduling, RSS feeds, social media integration, promotions, giveaways, posting. Author: Renee Williams. All rights reserved
  12. 12. Digital and Print Newsletters, Catalogues and Magazine Content • Production timelines • Content development, editing • Interviews, editing, • Budgets • Customization and audience segmentation • Partnership marketing • Audience engagement programs • Value-added initiatives • Client cultivation and stewardship • RFPs, vendor management Author: Renee Williams. All rights reserved
  13. 13. Communications and Marketing Plans Internal and External Creative Agency Stewardship • Email Programs • On and offline ad campaigns • Database marketing and audience segmentation • Digital and offline integration • Communication plans • Campaign metrics dashboards Copy, design and production QC Author: Renee Williams. All rights reserved
  14. 14. Content Curation Online research, RSS feeds, marketing and brand integration. Author: Renee Williams. All rights reserved
  15. 15. Events, PR, Promotion, Integrated Marketing and Partnership Programs • Agency management • Budgets • Timelines • Digital, video, radio, TV communications • Cross divisional collaboration Author: Renee Williams. All rights reserved
  16. 16. Events, Promotions, Partnerships, Integrated Marketing and Partnership Programs • Internal and external collaborations • Vendor management • Marketing plans and budgets • On and offline messaging • Partnership marketing • Talent liaison Author: Renee Williams. All rights reserved

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