Romania's economy is expected to grow at an annual rate of 5.1% from 2010 to 2015, with an objective of increasing revenue in 2015. Romania's economy is currently maturing and it will use countries like Ukraine and Russia as references for its development. Key macroeconomic drivers that Romania will consider include export growth and technological changes. Romania will likely adopt a key accounts business model and seek support from functions like engineering, operations, and pricing to establish local infrastructure and distribution strategies.

1. Romania - Business strategy
- Where do you see your country/region in the next 5 years? What will be your objective in
terms of revenue for 2015 and what is your estimated annual growth rate from Y10 till Y15?
- Where does your country/region stand from a maturity level? What will be your country of
reference? Most importantly, what are the macroeconomic drivers that you will base your
decision on?
- What is your preference in terms of adopting a business model for your country/region
(Key Accounts vs. SE model)? What are the advantages & inconveniences?
- What will your preferred local set-up be in that case? And what kind of support will you be
seeking from various functions like Engineering/Operations/Pricing/Legal or others?
- What will your expectation/preferred strategy be for distribution?
Romania would thus be the third fastest growing market in terms of production capacity in Central and Eastern Europe, behind Ukraine
(242% increase by 2014) and Russia (235%).
Romanian export increased by 25.8% in the first half of 2010 year-on-year reaching EUR 17.1 B, according to data of
Romania’s National Institute of Statistics.
The IMF announced it revised downwards its estimation of Romania’s economic growth this year, from 1.3 pc to 0.8 pc,
but for 2011 it anticipates a 5.1 pc increase of the GDP, the highest in the European Union, reads the World Economic
Outlook report, quoted by Mediafax. Romanian authorities will discuss the new forecast with an IMF mission that will visit
Bucharest at the end of April.
Technological changes and the economic outlook are key drivers for this year’s trends in telecommunications, the
market focus mixing cost-efficient strategies with upgraded solutions to cope with ever-increasing utilization rates and
congested networks, according to the latest Telecommunications Predictions report issued by the Technology, Media
and Telecommunications (TMT) Deloitte practice, a press release informs.
Romania's economy will drop by 1.2% this year but it will register an increase in 2011 Economist Intelligence Unit
estimations conclude, quoted by the Romanian news agency Mediafax. In a report in July, EIU indicated for
Romania a 0.6% drop this year and a 0.8% GDP increase in 2011.
The IMF announced it revised downwards its estimation of Romania’s economic growth this year, from 1.3 pc to 0.8 pc,
but for 2011 it anticipates a 5.1 pc increase of the GDP, the highest in the European Union, reads the World Economic
Outlook report, quoted by Mediafax. Romanian authorities will discuss the new forecast with an IMF mission that will visit
Bucharest at the end of April.