This document provides suggestions for how Qurrent can promote wider adoption of renewable energies. It recommends raising awareness of the negative impacts of fossil fuels through education on emissions and health effects. Relating these issues to everyday problems people care about could help generate concern. Promoting role models taking action and framing green energy as an easy way to make a difference can motivate individuals. Marketing renewable energy as a communal effort and win-win solution could appeal to social and self-interests. Highlighting green energy's job creation could also attract support. The strategies target various age groups and organizations through tailored messaging.
This document discusses opportunities for businesses to improve their profitability through increased energy efficiency. It profiles Bryan Slusarchuk, CEO of Greenscape Capital, a company that helps other businesses realize savings from energy retrofits. Retrofitting operations to be more energy efficient provides significant cost savings for companies and reduces their vulnerability to rising energy costs. While energy efficiency has benefits for the environment, focusing on the financial returns is important to motivate most companies to adopt these practices. As resources become more constrained, companies that do not improve efficiency will face major losses.
This document summarizes a student project that examines the advantages and limitations of green public procurement in New Zealand, with a focus on small and medium enterprises (SMEs). The research questions examine what green procurement is, the advantages and limitations of green public procurement policies, and how green procurement can be implemented in New Zealand with help from SMEs. The literature review defines green procurement and discusses its relevance, potential limitations like "greenwashing," how policies can limit implementation, and the role of SMEs. The methodology will involve interviews and analysis of findings. Preliminary findings suggest factors like organizational behavior, political will, financial resources, and legislation can limit green public procurement, while consumer behavior is also important.
workshop at International Program Green Sustainable Economy at UCN Aalborg, 2013. Contribution from Hogeschool Utrecht, HU University of Applied Sciences Utrecht
The document discusses a Go Green initiative submitted to an Indian business academy. It outlines reasons why firms are increasingly adopting green practices, such as economic benefits like cost reductions, managing future regulations, and social pressures from customers, partners, and governments. The objective is to understand why companies go green and develop a sustainable green business model that can be applied across industries.
This presentation discusses trends in green business strategies. It explores how green standards and certifications will change industries, the importance of sustainability across supply chains, green innovation driving new products and business models, and targeting green messages to niche audiences. The document examines each trend in terms of the current state, possible future developments, and implications for businesses.
The document summarizes Grundfos' strategic approach to corporate social responsibility (CSR) which is integrated into its business strategy. It discusses how Grundfos addresses increasing stakeholder expectations through a shared value model focused on sustainability. Key initiatives include a climate strategy to reduce emissions, a supplier code of conduct, and a global water access program called Water2Life in partnership with the Red Cross to fund water projects in Kenya. The Water2Life program engages employees, raises disease prevention awareness, and demonstrates Grundfos water solutions while creating shared value for society and the company.
This is the introduction chapter extracted from the Manual “The Teacher´s Guide-Design for Sustainability” by Gaia Education. This is a practical manual for sustainability teachers, ecovillage and community design educators and facilitators who are conducting courses on the broad sustainability agenda.
A new vision of Economics will not emerge from the economic powers and mainstream capitalist systems alone. It is not a vision to be realized only by economists or business interests. This new vision will emerge instead from the bottom up in country after country and village after village around the world as people learn to build and take control of their own economic futures, find new ways to measure their own sense of well-being, learn to manage how the Earth’s limited natural resources are to be protected and nurtured for future generations -- after all these are our and their commons -- establish new ways to distribute wealth and secure basic living standards and dignity for all, protect the health of labour, and develop a sense of unique cultural and regional identity not dictated by global trends and political strong arms.
Renewable Energy Cooperatives (RECs) are proven
to be significant building blocks in the energy
transition away from fossil fuels towards renewable
energy. The process of forming these RECs is
professionalising, but scientific literature on Action
plans to follow is limited. This paper sets out to
research if there is value for design in tackling the
formation of RECs and if so, which design methods
should be used. Through a three case study
approach which compare the formation process of
these three Dutch RECs it is found that all three
follow the same process as laid out in the Action
plan. Since this action plan encompasses design
methods, it can be argued that indeed there is a
place for design in facilitating the formation of
RECs.
This document discusses opportunities for businesses to improve their profitability through increased energy efficiency. It profiles Bryan Slusarchuk, CEO of Greenscape Capital, a company that helps other businesses realize savings from energy retrofits. Retrofitting operations to be more energy efficient provides significant cost savings for companies and reduces their vulnerability to rising energy costs. While energy efficiency has benefits for the environment, focusing on the financial returns is important to motivate most companies to adopt these practices. As resources become more constrained, companies that do not improve efficiency will face major losses.
This document summarizes a student project that examines the advantages and limitations of green public procurement in New Zealand, with a focus on small and medium enterprises (SMEs). The research questions examine what green procurement is, the advantages and limitations of green public procurement policies, and how green procurement can be implemented in New Zealand with help from SMEs. The literature review defines green procurement and discusses its relevance, potential limitations like "greenwashing," how policies can limit implementation, and the role of SMEs. The methodology will involve interviews and analysis of findings. Preliminary findings suggest factors like organizational behavior, political will, financial resources, and legislation can limit green public procurement, while consumer behavior is also important.
workshop at International Program Green Sustainable Economy at UCN Aalborg, 2013. Contribution from Hogeschool Utrecht, HU University of Applied Sciences Utrecht
The document discusses a Go Green initiative submitted to an Indian business academy. It outlines reasons why firms are increasingly adopting green practices, such as economic benefits like cost reductions, managing future regulations, and social pressures from customers, partners, and governments. The objective is to understand why companies go green and develop a sustainable green business model that can be applied across industries.
This presentation discusses trends in green business strategies. It explores how green standards and certifications will change industries, the importance of sustainability across supply chains, green innovation driving new products and business models, and targeting green messages to niche audiences. The document examines each trend in terms of the current state, possible future developments, and implications for businesses.
The document summarizes Grundfos' strategic approach to corporate social responsibility (CSR) which is integrated into its business strategy. It discusses how Grundfos addresses increasing stakeholder expectations through a shared value model focused on sustainability. Key initiatives include a climate strategy to reduce emissions, a supplier code of conduct, and a global water access program called Water2Life in partnership with the Red Cross to fund water projects in Kenya. The Water2Life program engages employees, raises disease prevention awareness, and demonstrates Grundfos water solutions while creating shared value for society and the company.
This is the introduction chapter extracted from the Manual “The Teacher´s Guide-Design for Sustainability” by Gaia Education. This is a practical manual for sustainability teachers, ecovillage and community design educators and facilitators who are conducting courses on the broad sustainability agenda.
A new vision of Economics will not emerge from the economic powers and mainstream capitalist systems alone. It is not a vision to be realized only by economists or business interests. This new vision will emerge instead from the bottom up in country after country and village after village around the world as people learn to build and take control of their own economic futures, find new ways to measure their own sense of well-being, learn to manage how the Earth’s limited natural resources are to be protected and nurtured for future generations -- after all these are our and their commons -- establish new ways to distribute wealth and secure basic living standards and dignity for all, protect the health of labour, and develop a sense of unique cultural and regional identity not dictated by global trends and political strong arms.
Renewable Energy Cooperatives (RECs) are proven
to be significant building blocks in the energy
transition away from fossil fuels towards renewable
energy. The process of forming these RECs is
professionalising, but scientific literature on Action
plans to follow is limited. This paper sets out to
research if there is value for design in tackling the
formation of RECs and if so, which design methods
should be used. Through a three case study
approach which compare the formation process of
these three Dutch RECs it is found that all three
follow the same process as laid out in the Action
plan. Since this action plan encompasses design
methods, it can be argued that indeed there is a
place for design in facilitating the formation of
RECs.
Acceptance of non personal design in leasing versus renting, f. dijckmeester ...Frans Dijckmeester
This paper aims to research whether non-personal design is more beneficial in product renting than in product leasing.
The paper conducted a study using bicycles as stimuli in four scenarios: non-personal leasing, personal leasing, non-personal renting, and personal renting. Respondents rated their acceptance of bicycles in each scenario.
The results found no significant differences in acceptance between the personal and non-personal design scenarios or between the leasing and renting scenarios. This aligns with literature noting people's experiential involvement with bicycles reduces the impact of design personalization.
While the study hypotheses could not be proven due to insignificant results, the paper argues this indicates non
Realising nature’s value: The Final Report of the Ecosystem Markets Task ForceSustainable Brands
The document is a report from the Ecosystem Markets Task Force with recommendations for business opportunities related to valuing nature. It contains:
1) An introduction to the Task Force and its goal of identifying opportunities for UK business from expanding markets that value natural capital.
2) A summary of the Task Force's recommendations grouped under four themes: carbon/nature markets, the food cycle, water cycle, and natural capital cross-cutting issues. It identifies five priority recommendations including biodiversity offsetting and water catchment management.
3) An overview of the 22 total recommendations for nature-based business opportunities related to these themes.
This document discusses business models for sustainability. It defines a business model and reviews literature on the topic. It then discusses how sustainable business models focus on adding value to stakeholders rather than extracting value. The rest of the document provides examples of business models that can enable sustainability, such as product life cycle management, product-service systems that replace ownership, and open innovation models. It emphasizes that appropriate business models are needed to drive diffusion of sustainable technologies.
This document summarizes a two-day workshop on sustainable value and profit. The workshop will explore how social and environmental issues can create business opportunities through cases studies of companies like GE, Walmart, and Unilever. Participants will discuss innovations in sustainable value using Appreciative Inquiry methods to identify organizational strengths. The goal is to envision what business and sustainability will look like in 2014.
Everyone knows that Australia and the world needs sustainable innovation to combat the global challenges we are facing and achieve the SDGs, but not enough companies know how. Futureye is developing a program to breach this gap and is looking for partners.
Importance of Social , Political and Economic Sustainability in Industrial Gr...Dr Muhammad Jamil Bajwa
Presentation includes population,literacy rate,major crops and exports in Pakistan.It also focuses on sustainable development/sustainability and its main characteristics,global issues,opportunities/challenges, economic impact,sustainable industrialisation and SME etc.
Element is an advocacy publication focused on business, planet, and wellbeing. It aims to inspire New Zealanders to transform the country into the healthiest, most livable destination through its digital and print content. Element's content examines the balance between economic, social, and environmental sustainability for future prosperity.
This document discusses the concept of sustainability as a new business model that considers future generations and the environment. It provides examples of sustainable businesses and social entrepreneurs that have generated solutions to social and environmental problems. While progress has been made, bridging divides between business and sustainability advocates will be important to achieve environmental stewardship, prosperity, and equity for all.
Sustainability plays an important role in innovative branding. Elements like relevance, differentiation, credibility, and strategic fit must be addressed when developing brand attributes. Companies like Tesla, TOMS, and Walmart have successfully incorporated sustainability into their brand identities. Organizations can leverage sustainability throughout their value chains in areas like procurement, operations, logistics, marketing, and services. Addressing consumer motivations and problems like quality, safety, and perception will be important for future brand innovation focused on sustainability.
David Cooperrider Sustainability For Profit And Value Through Appreciative In...dlc6
The document discusses business opportunities in sustainability and positive change. It provides examples of companies like Fairmount Minerals that have used Appreciative Inquiry to bring together stakeholders to jointly design sustainable initiatives, creating new business value. Walmart's packaging sustainability efforts are highlighted as preventing millions of pounds of waste while saving money. The potential for organizations to catalyze positive change through strengths-based approaches like Appreciative Inquiry is discussed.
The document discusses how cleantech is poised for rapid expansion by moving beyond its origins in venture capital funding and into the mainstream. It highlights how cleantech now encompasses a wide range of technologies and services across many industries that improve efficiency and sustainability. Major drivers for cleantech adoption include growing population and resource constraints, urbanization, energy security concerns, climate change impacts, and evolving consumer and policy pressures. The document argues cleantech represents significant investment opportunities as many large companies increasingly invest in cleantech to remain competitive in the face of these trends.
Shanti Tekam, a woman from a remote village in Madhya Pradesh, received an award on behalf of her community for their efforts in saving forests. She and another villager received the 6th JSW-Times of India Earth Care Award in the 'community' category for working to save green cover through community participation and helping thousands adopt sustainable livelihood practices. The awards ceremony honored various entities that have demonstrated excellence in climate change mitigation and adaptation. Prakash Javadekar, the Union Environment Minister, praised the efforts of community groups in environmental conservation and promised support for such initiatives.
O documento discute a modelagem da qualidade da água com foco no oxigênio dissolvido, utilizando o modelo de Streeter-Phelps. Apresenta a demanda bioquímica de oxigênio e seu papel na avaliação do potencial poluidor de efluentes. Explica também os conceitos de coeficiente de desoxigenação, reaeração e suas equações, necessárias para modelar a variação do oxigênio dissolvido ao longo do tempo e distância.
Introduccion capa limite en conveccion de calorMiguel Fernando
Este documento describe la capa límite que se forma alrededor de una superficie cuando un fluido fluye sobre ella. Explica que las partículas del fluido en contacto con la superficie se detienen, creando una región delgada llamada capa límite donde los gradientes de velocidad y esfuerzos de corte son altos. A medida que aumenta la distancia desde la superficie, la velocidad del fluido dentro de la capa límite aumenta hasta alcanzar la velocidad del flujo libre fuera de la capa límite. Tamb
Este documento resume los precursores de la computadora como Charles Babbage, John Napier y Blaise Pascal. También describe las funciones básicas de un sistema operativo como administrar aplicaciones, comunicar con otros equipos y detectar errores. Finalmente, explica las diferentes fichas y herramientas de un procesador de texto como formato, búsqueda, corrección ortográfica e inserción de objetos.
Este documento proporciona información técnica sobre tres marcas de automóviles: Porsche, BMW y Mazda. Incluye datos como la potencia máxima, aceleración, velocidad máxima, consumo de combustible y emisiones de CO2 para Porsche y BMW. También describe las características técnicas del BMW X5 M, incluyendo su motor de 8 cilindros, cambio de 8 velocidades y sistema xDrive, así como su rendimiento, manejo y funcionalidad.
El documento narra la historia de Rowan, quien recibió una carta del presidente McKinley para entregarla al General Calixto García durante la guerra entre España y Estados Unidos. Rowan tomó la carta sin hacer preguntas y la entregó exitosamente a García a través de un territorio hostil. El autor elogia a Rowan como un ejemplo de iniciativa y responsabilidad, y critica a quienes no cumplen con sus deberes sin supervisión o preguntas.
Acceptance of non personal design in leasing versus renting, f. dijckmeester ...Frans Dijckmeester
This paper aims to research whether non-personal design is more beneficial in product renting than in product leasing.
The paper conducted a study using bicycles as stimuli in four scenarios: non-personal leasing, personal leasing, non-personal renting, and personal renting. Respondents rated their acceptance of bicycles in each scenario.
The results found no significant differences in acceptance between the personal and non-personal design scenarios or between the leasing and renting scenarios. This aligns with literature noting people's experiential involvement with bicycles reduces the impact of design personalization.
While the study hypotheses could not be proven due to insignificant results, the paper argues this indicates non
Realising nature’s value: The Final Report of the Ecosystem Markets Task ForceSustainable Brands
The document is a report from the Ecosystem Markets Task Force with recommendations for business opportunities related to valuing nature. It contains:
1) An introduction to the Task Force and its goal of identifying opportunities for UK business from expanding markets that value natural capital.
2) A summary of the Task Force's recommendations grouped under four themes: carbon/nature markets, the food cycle, water cycle, and natural capital cross-cutting issues. It identifies five priority recommendations including biodiversity offsetting and water catchment management.
3) An overview of the 22 total recommendations for nature-based business opportunities related to these themes.
This document discusses business models for sustainability. It defines a business model and reviews literature on the topic. It then discusses how sustainable business models focus on adding value to stakeholders rather than extracting value. The rest of the document provides examples of business models that can enable sustainability, such as product life cycle management, product-service systems that replace ownership, and open innovation models. It emphasizes that appropriate business models are needed to drive diffusion of sustainable technologies.
This document summarizes a two-day workshop on sustainable value and profit. The workshop will explore how social and environmental issues can create business opportunities through cases studies of companies like GE, Walmart, and Unilever. Participants will discuss innovations in sustainable value using Appreciative Inquiry methods to identify organizational strengths. The goal is to envision what business and sustainability will look like in 2014.
Everyone knows that Australia and the world needs sustainable innovation to combat the global challenges we are facing and achieve the SDGs, but not enough companies know how. Futureye is developing a program to breach this gap and is looking for partners.
Importance of Social , Political and Economic Sustainability in Industrial Gr...Dr Muhammad Jamil Bajwa
Presentation includes population,literacy rate,major crops and exports in Pakistan.It also focuses on sustainable development/sustainability and its main characteristics,global issues,opportunities/challenges, economic impact,sustainable industrialisation and SME etc.
Element is an advocacy publication focused on business, planet, and wellbeing. It aims to inspire New Zealanders to transform the country into the healthiest, most livable destination through its digital and print content. Element's content examines the balance between economic, social, and environmental sustainability for future prosperity.
This document discusses the concept of sustainability as a new business model that considers future generations and the environment. It provides examples of sustainable businesses and social entrepreneurs that have generated solutions to social and environmental problems. While progress has been made, bridging divides between business and sustainability advocates will be important to achieve environmental stewardship, prosperity, and equity for all.
Sustainability plays an important role in innovative branding. Elements like relevance, differentiation, credibility, and strategic fit must be addressed when developing brand attributes. Companies like Tesla, TOMS, and Walmart have successfully incorporated sustainability into their brand identities. Organizations can leverage sustainability throughout their value chains in areas like procurement, operations, logistics, marketing, and services. Addressing consumer motivations and problems like quality, safety, and perception will be important for future brand innovation focused on sustainability.
David Cooperrider Sustainability For Profit And Value Through Appreciative In...dlc6
The document discusses business opportunities in sustainability and positive change. It provides examples of companies like Fairmount Minerals that have used Appreciative Inquiry to bring together stakeholders to jointly design sustainable initiatives, creating new business value. Walmart's packaging sustainability efforts are highlighted as preventing millions of pounds of waste while saving money. The potential for organizations to catalyze positive change through strengths-based approaches like Appreciative Inquiry is discussed.
The document discusses how cleantech is poised for rapid expansion by moving beyond its origins in venture capital funding and into the mainstream. It highlights how cleantech now encompasses a wide range of technologies and services across many industries that improve efficiency and sustainability. Major drivers for cleantech adoption include growing population and resource constraints, urbanization, energy security concerns, climate change impacts, and evolving consumer and policy pressures. The document argues cleantech represents significant investment opportunities as many large companies increasingly invest in cleantech to remain competitive in the face of these trends.
Shanti Tekam, a woman from a remote village in Madhya Pradesh, received an award on behalf of her community for their efforts in saving forests. She and another villager received the 6th JSW-Times of India Earth Care Award in the 'community' category for working to save green cover through community participation and helping thousands adopt sustainable livelihood practices. The awards ceremony honored various entities that have demonstrated excellence in climate change mitigation and adaptation. Prakash Javadekar, the Union Environment Minister, praised the efforts of community groups in environmental conservation and promised support for such initiatives.
O documento discute a modelagem da qualidade da água com foco no oxigênio dissolvido, utilizando o modelo de Streeter-Phelps. Apresenta a demanda bioquímica de oxigênio e seu papel na avaliação do potencial poluidor de efluentes. Explica também os conceitos de coeficiente de desoxigenação, reaeração e suas equações, necessárias para modelar a variação do oxigênio dissolvido ao longo do tempo e distância.
Introduccion capa limite en conveccion de calorMiguel Fernando
Este documento describe la capa límite que se forma alrededor de una superficie cuando un fluido fluye sobre ella. Explica que las partículas del fluido en contacto con la superficie se detienen, creando una región delgada llamada capa límite donde los gradientes de velocidad y esfuerzos de corte son altos. A medida que aumenta la distancia desde la superficie, la velocidad del fluido dentro de la capa límite aumenta hasta alcanzar la velocidad del flujo libre fuera de la capa límite. Tamb
Este documento resume los precursores de la computadora como Charles Babbage, John Napier y Blaise Pascal. También describe las funciones básicas de un sistema operativo como administrar aplicaciones, comunicar con otros equipos y detectar errores. Finalmente, explica las diferentes fichas y herramientas de un procesador de texto como formato, búsqueda, corrección ortográfica e inserción de objetos.
Este documento proporciona información técnica sobre tres marcas de automóviles: Porsche, BMW y Mazda. Incluye datos como la potencia máxima, aceleración, velocidad máxima, consumo de combustible y emisiones de CO2 para Porsche y BMW. También describe las características técnicas del BMW X5 M, incluyendo su motor de 8 cilindros, cambio de 8 velocidades y sistema xDrive, así como su rendimiento, manejo y funcionalidad.
El documento narra la historia de Rowan, quien recibió una carta del presidente McKinley para entregarla al General Calixto García durante la guerra entre España y Estados Unidos. Rowan tomó la carta sin hacer preguntas y la entregó exitosamente a García a través de un territorio hostil. El autor elogia a Rowan como un ejemplo de iniciativa y responsabilidad, y critica a quienes no cumplen con sus deberes sin supervisión o preguntas.
Case Apple - Planejamento Estratégico e Cultura OrganizacionalSérgio Czajkowski Jr
O documento discute a importância das marcas como o ativo mais valioso das corporações. Apresenta a Apple como um caso de sucesso, destacando que em 2009 lançou o iPhone e inaugurou sua loja na 5a Avenida em NY, fatos essenciais para seu crescimento. Também mostra que a marca Apple foi avaliada em US$ 246 bilhões em 2015, tornando-se a marca mais valiosa do mundo naquele ano.
La serie más vista en Netflix en 2016 fue Stranger Things, sobre la desaparición de un niño en 1983 en la ciudad de Hawkins, Indiana, y los misteriosos eventos y fuerzas sobrenaturales que enfrentan su madre y sus amigos al buscarlo. Otras series populares fueron House of Cards, sobre un congresista despiadado que busca ganar poder político; Orange is the New Black, basada en la historia real de una mujer encarcelada; y Fuller House, que se enfoca en D.J. Tanner cuidando a sus tres hijos con la ayuda de su hermana y
1) O documento analisa o desempenho de um modelo de previsão de precipitação para São Paulo para prazos de 1 a 7 meses, calculando vários parâmetros estatísticos como raiz do erro quadrático médio, erro absoluto e viés.
2) Os resultados indicam que as previsões de 1 e 2 meses tiveram melhores resultados nesses parâmetros, enquanto a previsão de 7 meses teve pior desempenho.
3) Quando analisados os parâmetros de taxa de acerto, alarme falso e acurácia
O documento apresenta uma aula sobre a história oral e escrita. A aula contém atividades que explicam como a história é transmitida de geração em geração através de fontes orais e escritas e como todos nós produzimos história. A aula também discute a importância de entender o passado para compreender o presente.
Los validadores son servicios gratuitos que evalúan el código de páginas web para detectar errores. Informan si el código HTML y CSS están bien escritos, cumpliendo una función similar a un corrector ortográfico. Existen diferentes tipos de validadores como los NFC, lectores biométricos de retina y lectores de huella digital.
1) El documento describe los cambios políticos y económicos en Europa durante el siglo XV. Específicamente, habla sobre la recuperación demográfica después de la peste negra, el crecimiento económico impulsado por el comercio, y la transformación social con el ascenso de la burguesía.
2) También describe el surgimiento del estado moderno a través de la creación de monarquías autoritarias con burocracias centralizadas y ejércitos permanentes. Menciona los cuatro grandes reinos que dominaron Europa:
El documento presenta las reglas y distribución para un debate sobre comunicación asincrónica y sincrónica. Los estudiantes deben presentar puntos sobre el tema anunciado por su compañero, y uno debe hacer un resumen al final. El moderador introducirá el tema, resumirá las posiciones de los equipos, y controlará el tiempo de cada equipo. Cada miembro debe participar y se permiten tablas o diagramas sin lectura durante las presentaciones.
El documento proporciona información sobre la agricultura en Panamá. Explica que la agricultura se originó hace aproximadamente 10,000 años y ha pasado por cuatro etapas de desarrollo. También describe los dos tipos principales de agricultura practicados en el país, la de subsistencia y la comercial de plantación, e identifica algunos de los principales cultivos agrícolas y sus niveles de producción. Además, analiza la contribución de la agricultura al producto interno bruto de Panamá en años recientes.
Laura Kenney provides a recommendation for Ladera Resort to implement Google Analytics on their website to track key performance indicators, visitor behavior, and areas for improvement. She also recommends a "Wedding Bliss" marketing campaign targeting engaged couples and brides-to-be on Pinterest, Facebook, and Google search. The campaign would drive traffic to a weddings landing page and analytics would measure the success of each marketing channel. Implementing these recommendations would help Ladera optimize their website and identify their most effective marketing efforts.
La mediación es uno de los medios más eficaces para resolver conflictos entre particulares de forma armónica y equitativa, con la ayuda de un mediador imparcial. Su importancia radica en que alivia la carga de los tribunales al resolver casos de manera cooperativa. El proceso de mediación sigue una serie de pasos para establecer el diálogo y ofrecer alternativas que eviten perder relaciones importantes.
El documento describe cómo el agua transformada puede estimular los procesos biológicos de las plantas, aumentando los rendimientos de las cosechas en un 34% mediante un mayor número y peso de frutos. También advierte que el agua no es un objeto inanimado y que los científicos deben tener cuidado al estudiarla.
El documento discute la importancia de la innovación para el éxito empresarial en un entorno de crecimiento lento y competencia global. Señala que aunque la innovación es una prioridad para los directivos, muchas empresas tienen una visión limitada de la innovación que se centra principalmente en I+D de nuevos productos. Sin embargo, la innovación puede adoptar múltiples formas más allá de los productos, como modelos de negocio, procesos, experiencia del cliente y más. El documento propone una definición más amplia de innovación empresarial y present
Enlightened businesses are seeking to future-proof themselves over the long term by aiming to decouple business growth from increasing environmental and social damage, eliminate negative impacts, or even generate restorative/net-positive impacts. Others are going even further, innovating entirely new resilient ways of working, and exploiting the opportunities in global trade around solutions that tackle pollution, congestion, resource scarcity and other international challenges.
The purpose of this report is to highlight actions that large firms have taken to transform their business models towards sustainability.
The Circular Economy Handbook shows how companies are taking transformative steps toward circularity, creating new opportunities for competitiveness. Read more. https://accntu.re/36AfPX6
Ellen mac arthur foundation towards the circular economy vol.2Glenn Klith Andersen
This report examines the economic opportunities of transitioning from a linear "take-make-dispose" model of production and consumption to a circular economy model, with a focus on fast-moving consumer goods. It finds that a circular economy approach could generate hundreds of billions in material savings annually by recovering more value from resources through reuse and regeneration. Specific opportunities identified include generating $1.5 billion from food waste collection and $1.9-2 billion from cascading beverage processing waste to other industries. Transitioning to reusable packaging like glass bottles could also reduce costs. The report argues that companies adopting circular business models will be rewarded as resource constraints increase pressures on the linear economy.
Cleantech towards Consumer Adoption - Crossing the chasm to mainstreamSamantha Le Royal
This document discusses barriers to mainstream adoption of cleantech solutions and products. It explores various behavioral biases that influence consumer decision making, such as preferring immediate gratification over long term benefits, reluctance to adopt unfamiliar solutions, and desiring to fit in with social norms. The document argues that price alone will not drive mass adoption and that cleantech producers need a better understanding of consumer psychology to design products that appeal to mainstream values and desires. Social factors like peer influence and creating a sense of normalcy around sustainable options are important to overcome behavioral biases and mainstream cleantech.
The Circular Economy Handbook shows how companies are taking transformative steps toward circularity, creating new opportunities for competitiveness. Read more. (https://www.accenture.com/us-en/about/events/the-circular-economy-handbook?c=acn_glb_purposeslideshare_11151809&n=otc_0220)
The document discusses the concept of a circular economy, which aims to design out waste and keep resources in use for as long as possible through strategies like reuse, repair, and recycling. It provides definitions and principles of a circular economy, compares it to the traditional linear economy, and outlines some benefits like cost savings and job creation. It also discusses trends driving greater adoption of circular practices, like resource constraints, rising commodity costs, new technologies, urbanization, and changing consumer attitudes. The document then gives examples of how various brands in different industries are implementing more circular business models and practices.
The document discusses sustainability trends that businesses should watch out for in 2023. Some of the key trends highlighted include maintaining sustainable lifestyles as the norm, transitioning to a circular economy, mandating climate risk disclosure by law, prioritizing climate positivity over net zero, renewable energy becoming cheaper than fossil fuels, electric vehicles gaining popularity, and sustainable alternatives and eco-friendly products replacing standard options. The document emphasizes that embracing sustainability practices will help businesses cut costs, boost profits, and improve as responsible corporate citizens.
This document provides a five-step guide for companies to transition to a circular economy model. It begins with an executive summary that outlines the benefits of a circular economy, including generating $1.8 trillion for the European economy by 2030 and reducing greenhouse gas emissions. The guide then describes each of the five steps: 1) assess the company's current circular practices, 2) integrate circular design principles, 3) build business cases, 4) ensure stakeholder support, and 5) lead by example. The overall objective is to help companies unlock more value while using fewer resources.
M9 CSR - Adaptation to Circular Economy Innovation.pptxcaniceconsulting
This module discusses aligning circular economy innovation with corporate social responsibility. It explains that a circular economy is more sustainable than a linear economy by reducing resource use and waste. Companies can benefit from a circular economy through cost savings, increased competitiveness, and compliance with environmental regulations. The module encourages businesses to join the global effort for a circular economy by implementing its principles like designing durable products and using renewable energy. It provides examples of Irish small and medium enterprises that have adopted circular business models.
1. Adaptive buildings use sensor networks and motorized components to respond to environmental changes like wind, rain and temperature in order to optimize energy efficiency.
2. Pioneering innovators include the Adaptive Building Initiative and Skidmore, Owings & Merrill, which has designed buildings that harvest wind and solar energy.
3. Early adopters of adaptive building technologies include projects in Madrid and Tokyo that utilize intelligent shading systems, resulting in significant energy reductions.
The document discusses how implementing a corporate environmental responsibility (CER) plan can benefit companies in several ways. It can increase a company's triple bottom line of profit, people, and planet by reducing energy costs. It also leads to healthier and happier employees who want to work for environmentally responsible companies. Having a strong CER plan also provides good public relations and marketing opportunities to appeal to environmentally conscious consumers. The document provides examples of financial incentives for companies to invest in renewable energy and energy efficiency technologies through tax credits.
The document discusses green strategies and environmental sustainability in business. It begins by defining a green strategy as having a positive environmental impact while complementing existing business strategies. It then discusses the evolution of green consumerism and environmental regulations. Various models for determining a company's green position are presented. The core pressures model identifies three main pressures driving green strategies: cost cutting, CSR, and legal. It also discusses centralization vs decentralization of environmental decision making. Factors for a successful triple bottom line model include community, environment, financial, supportability, practicality, and economics. Case studies of specific companies' green strategies in different industries are provided. The conclusion emphasizes that a comprehensive approach considering all stakeholders leads to true sustainability.
The document discusses the circular economy and provides several examples of circular economy initiatives and statistics. It summarizes Accenture's view that the circular economy represents a $4.5 trillion global business opportunity over the next 15 years. It also outlines five circular business models companies can adopt, including product as a service, resource recovery, and sharing platforms. Finally, it notes that while companies may find starting points for adopting circular practices, fully transitioning the economy will require widespread changes across society.
This document profiles the winners, runners up, finalists, and highly commended entrants from The Circulars 2016 awards, which recognize outstanding contributions to advancing the circular economy. It provides short summaries of each winner and finalist that describe the circular economy challenge they addressed, the solution they implemented, and the impact of their work. The profiles highlight initiatives from a range of individuals and organizations, including businesses, governments, non-profits, and social enterprises.
M9 CSR - Adaptation to Circular Economy Innovation.pptxcaniceconsulting
This module discusses circular economy innovation and how it aligns with corporate social responsibility. It explains how a circular economy is more sustainable than a linear economy by extending product lifecycles and using fewer resources. The document provides examples of European companies that have adopted circular economy models and discusses the benefits for businesses, including cost savings, increased competitiveness, and compliance with environmental regulations. It encourages businesses to join the global effort towards circular economy by implementing its core principles of reduce, reuse and recycle.
Sustainability And Economic Developmentjohncleveland
The document discusses sustainability and its connections to economic development. It defines sustainability as meeting present needs without compromising future generations' ability to meet their needs. Economic development strategies can support community sustainability initiatives or sustainable business practices. Businesses benefit from improving their environmental performance through eco-efficiency, innovation, and reducing their impacts on natural capital.
Global Compact Publication: Just Transition and Renewable EnergyEnergy for One World
This document discusses the importance of a just transition to renewable energy and the roles of businesses. It notes that while the renewable energy transition will create many new jobs, some jobs will be lost in communities and industries. Governments and businesses must minimize these impacts through retraining and reskilling workers. The document recommends that businesses embrace ambitious renewable energy targets, develop just transition plans, and advocate for supportive government policies. It provides examples of corporate initiatives and best practices for ensuring a just transition.
This document discusses Environment Canada's Corporate Environmental Innovation (CEI) initiative, which aims to accelerate corporate sustainability and environmental performance through partnerships. CEI focuses on three areas: 1) making sustainability information available and relevant through knowledge/information initiatives, 2) linking sustainable development to business value by engaging industry and finance, and 3) providing tools and capacity for companies to maximize benefits of environmental leadership. The document describes CEI projects in knowledge/information like developing a sustainability reporting toolkit to increase corporate reporting in Canada, and exploring accountability and assurance of sustainability reports.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
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5. Campaigns
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Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
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Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Etsy Marketing Guide - Tips For Selling Digital Products
Qurrent Proposal
1. CLEA(N)
Solutions
Courtney Jurd
Laura Kenney
Elly Wagner
Aleix Nadal
i6124360, i6140960, i6142580, and i6141282
Tongersestraat 53
6211 LM Maastricht, Netherlands
Phone: 043 388 3768
E-Mail: CLEANovelSolutions@experts.net
Web: www.CLEANovelSolutions.experts.net
How do we get society to more quickly adopt renewables?
30 November 2016 QURRENT NL
2. 30 November 2016 CLEA(N) SOLUTIONS
Page 1
Table Of Contents
Introduction ............................................................................................2
Various Entrepreneurs……………………………………………………………………………………………………………….………….3
Raising Awareness for Green Energy Adoption..................................................4
Negative Impacts of Gray Energy…………………………….………………………………………………..…………….………….4
Relatable Issues……………………………………………….………………………………………………………..…………….………….4
Emotional Need for Action……………………………………………….………………………………………………………..………..5
Empowering Everyone to Make a Difference…………………………………………….………………………………………...5
A Collective Community………………………………………….………………………………………………………..…………….…..6
It's an Easy Win-Win for Everyone…………………………………….………………………………………………………..……….6
Developing Another Market of Opportunities……………………………….………………………………………………………7
Attractive Marketing Ideas ..........................................................................7
Young Generation - Age 20 - 30…………………………….………………………………………………..…………….…………….8
Middle Generation - Age 30 - 60……………………………………………….………………………………………………………….9
Older Generation - Age 60+……………………………………………….………………………………………………………..…….10
Organizations…………………………………………….………………………………………......................................10
All Together………………………………………………………….………………………………………………………..…………….……10
Measuring Our Impact Growth .................................................................... 11
Social Return on Investment (SROI)…………………………….………………………………………………..…………….…….11
Logic Chain Model………………………………………….……………………………………………………………………………………12
The Output Approach………………………………………….………………………………………………………………………………12
Conclusion ............................................................................................ 13
Appendix .............................................................................................. 14
Refernce List ......................................................................................... 15
3. 30 November 2016 CLEA(N) SOLUTIONS
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Introduction
Of the many challenges businesses take on, operating in a responsible and sustainable
manner may be the most noble. Choices of resources, efficient processes, and consideration for
not only the parties directly affected, but the planet as a whole has become increasingly
expected of business leaders. This is not a extent of commitment; more so, many organizations
directly address the most pressing issues threatening the planet and society along with their
mission. They form solutions to rightfully counter society dangers and increase social and
environmental wealth.
One such challenge facing our planet today, is the reliance on nonrenewable energies and
the impacts of their consumption. Reserve to production ratios around the world have been
falling in recent years, raising concerns of future scarcity while significant climate change also
directs attention to the 0.1% increased global fossil fuel CO2 emissions last year (see Figure 1 for
a more detailed graph) (“BP Statistical,” 2016, p7). Meeting these issues in a fashion both
traditionally Dutch and technologically progressive, Qurrent combats the harmful effects of
human energy usage by harnessing the wind and solar parks to provide energy at a competitively
reasonable cost to customers. Studies have shown that wind energy provides a sustained output
second to only hydroelectric in the realm of renewable energies while also keeping in mind that
wind resources are abundant world-wide (Panwar, Kaushik, & Kothari, 2011, p1517). The question
then comes down not to how to create alternatives for consumers, but how to engender societal
adoption of the renewable alternatives currently available?
To generate a measurable impact, Qurrent seeks to aid customers in diminishing their use
of electricity and gas. This goal of lowering consumption runs counter to market practices in
which organizations’ pursue financial goals linked with increased consumption to improve their
demand. With the realization that consumption practices are altering and harming the planet,
individuals and organizations must reassess their choices and acknowledge the resulting
consequences. Oftentimes, this evaluation minimizes consumption of goods and services that
have harmful effects. While such downsizing may benefit the planet, a reduction in demand is
detrimental to traditional profit-based businesses; therefore, most organizations do not wish for
this lifestyle change. The resulting issue presents sustainability-oriented organizations with a
unique conundrum of financially surviving in order to maximize social and environmental impacts,
all the while attempting to persuade consumers to alter their ingrained consumption habits.
Like many environmental enterprises, Qurrent acts to meet a triple bottom line: operating
under considerations of financial, social, and environmental impact. Often, these conflicting
goals can lead to difficulties simultaneously sustaining the business, attracting shareholders,
creating social value, and benefitting the planet. Both organizational and customer motives
4. 30 November 2016 CLEA(N) SOLUTIONS
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deviate from typical self-interest and individual utility maximization. Qurrent’s value proposition
to customers is not solely one of value capture, but one of value creation with positive
externalities that improve the planet for all. Zahra describes this as “total wealth,”
acknowledging the economic and social benefits plus costs incurred, as well as the cost of
foregone opportunities. This equation allows ventures to shift resources to concentrate on
economic or social wealth creation while still increasing overall wealth (Zahra, 2009, p522).
Among individuals and organizations pursuing innovative solutions to generate overall wealth,
those who address ongoing social needs within broader social structures are qualified as “social
constructionists.” This Kirzenerian entrepreneur fills in the gaps where businesses and
governments are not providing adequate offerings. In Qurrent’s situation, the lack of green
energy providers in the Netherlands catalyzed the organization to provide existing technologies to
a country in need of renewable energy sources (Zahra, 2009). The crucial element of innovation is
delivered in their method of involving customers in strategic decisions as well as providing a way
to own the means of production through windmill share purchases or solar panel farms, as well as
monitoring energy production and consumption with the Qbox.
Various Entrepreneurs
Environmental entrepreneurs are set apart from other businesses due to their distinct
central drive for innovative social changes. Income is not the fundamental focus with these
entrepreneurs; it simple provides the means for achieving their social and environmental goals.
The balance between sustaining the environment and sustaining the organization is reached
through “perpetual reasoning.” This concept involves maintaining resource quality for as long as
possible, providing an array of benefits with each action, and making decisions with quality as the
objective (Parrish, 2009). A key amidst all of this is the continuance with resources, the
cornerstone of Qurrent’s business model and highest objective. As a sustainability-driven
enterprise, the perpetual reasoning has shaped it into an exclusive business model unmatched by
other energy providers currently in the Netherland market. A focus on enhancing and lengthening
the amount of time resources may be appreciated fits with the growing awareness of climate
effects and the desire to create a more livable planet for future generations.
As a young company (in operation for only two years), Qurrent represents a flexible
venture that is able to disrupt markets. Hockerts & Wüstenhagen focus on the impacts these
“emerging Davids” have on product innovation leading to new dominant designs, which are then
adopted by entire industries (2010). As new entrants to the industry, they are poised to provide
solutions without feeling trapped by a specific existing mindset or current assets, while refusing
to sacrifice their high standard goals. Of course the solutions provided are valuable in
themselves, but perhaps the greatest impact occurs when organizational “Goliaths” adopt the
5. 30 November 2016 CLEA(N) SOLUTIONS
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technology and disseminate it with process innovation and economies of scale. Davids and
Goliaths simultaneously evolve and depend on one another; Davids provide novel solutions, with
Goliaths implementing them on a broader scale. The potential for Qurrent to alter the energy
industry and/or become a leader provides additional incentive for the organization to strategize
effectively, promote sustainability, and preserve its core mission. Though small, their impacts
may spread to larger organizations embodying the entrepreneurial saying of “reach exceed[ing]
their grasp” (Dees, 1998).
Raising Awareness for Green Energy Adoption
Society has being using conventional energy sources for years, slowly damaging the
environment, and subsequently human life. The negative externalities that result in the burning
of fossil fuels are finally getting recognized and consumers are responding in accordance to this
broadening awareness; however, most are still ignoring these harmful outcomes and continuing
with their habitual, unsustainable consumption. It’s a difficult task to convince individuals to
change their ways to experience a greener world, but it’s possible as we see the usage of
renewable energy sources slowly, but persistently increasing (“BP Statistical,” 2016, p5).
Negative Impacts of Gray Energy
Most people understand that fossil fuels emit greenhouse gases, and research on the
greenhouse effect is highly advertised. Despite all of this knowledge, the shift in thinking is very
gradual. With steady world population growth, total demand and consumption of energy is
projected to rise by two thirds in the next 15 years. If fossil fuels maintain their role as the
leading source of energy, this will result in continued rates of elevated emissions. It’s important
to share the negative impacts of these gray energies and capture the emission factor in a
quantitative value; coal releases 1.1800kg/kWh CO2 while wind for example releases a fraction of
that. To drive the issue even further, CO2 emissions are not the only contributors to the
heightened radiation within our atmosphere, but the great releases of SO2 and NOx from gray
energy sources also serve as indirect greenhouse gases (Islam, Hasanuzzaman, Rahim, Nahar, &
Hosenuzzaman, 2014, p2). Windmill and solar energy will cut these emission numbers immensely
as the gases are only released during the initial production of the sources and then sparingly
during usage.
Relatable Issues
Educating about these negative effects seems straightforward and simple, but in order to
truly trigger a response from the people there needs to be a personal connection. Yitshaki
discusses the role that passion, importance, and similarity play in evoking a committed effort
(Yitshaki & Kropp, 2016, p213). These qualities form a meaningful belief and help overcome
6. 30 November 2016 CLEA(N) SOLUTIONS
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failures and uncertainties with intuition, all while remaining rational and consistent. These carry
over to the adoption of green energy. Consumers need to relate impact to their lives in order to
spark a desire for critical change; passion for this social and environmental energy issue will
motivate new behaviors. Comparing this climate change issue to other significant topics may
widen people’s eyes. The process of connecting and ranking importance allows for heightened
conceptualization resulting in a response, and for our case, exposes the detrimental effects of
fossil fuels. Take clean drinking water for example as it’s clear how tainted water negatively
effects on one’s body/life, yet the available alternatives that create a better situation are not
being globally accessed. Outlining and relating the causes and effects of separate well-known
problems will give individuals a new angle on the situation; they will have a framework to relate
this severe issue to. Individuals are triggered in many ways, so diversifying the delivery with such
analogies would broaden interpretations of gray energy’s costly outcomes.
Emotional Need for Action
Even with such knowledge, it’s easy for people to simply ignore issues like this. When
significant issues remain untouched it doesn’t only do an injustice to the individual, but also the
ones they love and society as a whole. With research showing global fossil fuel CO2 emissions
continuing to rise, we can’t ignore this issue forever (“BP Statistical,” 2016, p5). Social
movements led by confident change agents have developed in hopes of pushing green energy.
These people or groups serve as role models that are willing to attack critical issues (Dees, 1998,
p4). They don’t want to wait around and rely on others to make a difference, so they instead
take action. Sharing these brave advances forces others to realize their guilty of laziness.
Emotional pulls like this are used in a variety of situations and are quite successful in influencing
groups of people. Some people will react to the numerical data but personal experience and
classroom learning shows that others are solely influenced when they are mentally or emotionally
confronted. Framing the issue of gray energy as a challenge will arouse some people to act and
join the crowd around them. When others witness progress like this, fears dissipate and
previously insurmountable problems become practical. Clear examples of such established
groundwork should shift the ease of action perspective from destructive fossil fuels to attainable
and less harmful green energy (Dees, 1998, p5).
Empowering Everyone to Make a Difference
Knowledge is key, so quantifying, advertising, and relating the negative repercussions of
burning fossil fuels with our rising energy consumption while showcasing the ease of switching,
will assist change. Every individual makes a difference when it comes to green energy.
Campaigning on the basis that individual involvement is simple but contributes considerably to
the cause will appeal to people’s desire for direct impact. People yearn for empowerment, and
7. 30 November 2016 CLEA(N) SOLUTIONS
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this situation opens the door to a choice that shows their influence on the environmental and
social world. Choosing to use green energy is similar to “voting” for a better the world;
maintaining the environment as well as changing the way one lives their life. People need to be
shown that investing in green energy is taking an individual but meaningful stance with many
others to shape the future of the world (Parrish, 2010, p517).
A Collective Community
Spreading green energy impact extensively within specific communities will generate a
unified view and a bond impossible to later break. When everyone surrounding is involved in a
specific movement, it’s hard to defy those established precedents. As a result, everybody follows
the group’s trends. Taking on the idea of thinking local and acting global will stimulate
involvement with people interacting together, as one, for a greater purpose. Attracting small
communities with such energy ideas will spur a contagious outlook to think locally and make a
difference in the group, while those actions also impact people around the world (Hockerts &
Wüstenhagen, 2009, p489). Numbers from the past year show a 1.8% global decline in coal
consumption. This decrease may have occurred due to certain policies, but many also believe
that it was compiled with green ideas catching fire in more and more social groups (“BP
Statistical,” 2016, p4).
It’s an Easy Win-Win for Everyone
Regardless of altruistic intentions, consumers are still self-interested; therefore, in
addition to a communal element, a win-win perspective will sway additional views. Individuals
must be interested in generating cleaner breathing air, experiencing more reasonable climate,
and relying on sustainable sources for their own personal benefit. Even with such personal focus,
their actions still positively affect the rest of the world. Green energy usage reduces the
environmental externalities of the greenhouse effect while socially allowing people to make a
statement. Everyone embraces win-win situations since they offer personal and external benefits.
In order for the mass to adopt green energy they need to realize that this decision is as such
(Parrish, 2010, p520). Referring to the decision making process, transitioning energy sources has
minimal opportunity costs. For those that analyze their consumption or the cost/benefit of
various energy sources, green energy conditions beg the question “Why not?” There’s no positive
effect of utilizing fossil fuels above the rising green supply so why not switch to a more
sustainable and eco-friendly progressive energy source? Some initial costs are slightly higher, but
when factoring in the personal and social benefits as well as positive externalities, the eco-
friendly green energy solution provides a simple answer to an ongoing challenge.
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Developing Another Market of Opportunities
A final point of persuasion arises from a business and social view for this developing
industry. When beginning to use green energy, a great amount of jobs are opened to develop,
run, and service the system. With a persistently growing world that requires efficient and
effective systems, establishing this industry creates a new network. Acknowledgement of this
new industry will let people see the social benefits in addition to the highly advertised
environmental gains. Skeptical people that may have not been convinced by primarily
environmental aspects will appreciate the creation of jobs and another arm to the energy
industry. Stimulating and building upon sources of human and physical capital will allow for the
global economy to remain stimulated in such an arena.
Attractive Marketing Ideas
In Zahra, Gedajlovic, Neubaum & Shelman’s conceptualization of total wealth generation,
the economic proportion of this equation takes into account opportunity costs (2009). When
consumers spend marginally more money on renewable energy sources, they forgo the
opportunity to spend that money elsewhere. This is a challenge for Qurrent, as its green energy
prices are higher than other sources on the market. With that being said, the marketing strategy
should not focus on monetary measures, but rather emphasize the benefits of green energy
investments and becoming a part of social change. It’s more likely to be effective in convincing
new customers to use green energy sources when appealing through the intangible, non-pecuniary
benefits delivered. Qurrent’s practice of selling energy “at cost” reflects their passion to convert
consumers to green energy regardless of personal profit.
Qurrent is in an optimal position due to consumers supporting an increasing number of
businesses that aim to reduce environmental harm over the past few years (Dean & McMullen,
2007). Even though energy provision is traditionally a low-involvement product, this perception
can be altered through implementing correct marketing strategies and leveraging imperfectly
distributed information inherent to energy usage (Cohen & Winn, 2007). Dean & McMullen argue
that if a customer possesses imperfect information regarding a product or service, they are
unable to recognize all the positive social and environmentally desirable behaviors (2007).
Simply, current gray users need to be presented a comprehensive explanation of the effects of
energy use to thereby encourage the switch to alternate less harmful sources.
Community-based social marketing (CBSM) could be used as supporting framework. It
highlights the barriers faced when seeking to convince individuals to change their energy
consumption habits (Aronoff, Champion, Lauer & Pahwa, 2013). Lack of motivation, forgetfulness,
lack of social pressure, lack of knowledge, and structural barriers are addressed throughout our
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suggestions. A marketing strategy that aims to combat these, along with the issue of imperfect
consumer information, is required to change Qurrent’s existing circumstances. In addition to this,
we have devised demographic specific marketing campaign actions to target various brackets of
consumers.
Young Generation – Age 20 – 30
It would be advantageous to engage in activities whereby the information asymmetry is
experienced in order to properly combat it. We recommend that a Qurrent representative
routinely visits university campuses around the Netherlands in order to disseminate information
about Qurrent’s impact on the renewable energy space. This act will raise awareness with and
properly educate younger gray users in a relatively cheap way.
In addition to this, social media could be used more extensively to reach this
demographic. Further publishing of green energy’s positive gains, contrasted with gray energy
negatives remaining with fossil fuels can continue education. Qurrent already has a presence on
YouTube and Twitter, but a more diligent management of the YouTube account in particular
could be a creative mean through which to inform consumers about both relevant environmental
issues and Qurrent’s services. An active online presence is crucial in reaching the younger
generation today, and creative content that inspires individuals to change their behavior would
have direct impacts on followers. This impact wouldn’t stop at followers online, as the beauty of
social media enables effortless sharing capabilities on many platforms. Providing an avenue for
convenient communication of such information is of particular importance for this demographic
and should catalyze dissolution of information asymmetry (Aronoff, Champion, Lauer & Pahwa,
2013).
Well-known social pressures could also be exploited to persuade this younger generation
to adopt renewable energy sources. Research to find a prominent opinion leader in the online
community should be conducted (Solomon, 2015, p529). After this, offering a small sponsorship
reward or initial discounts on Qurrent services in exchange for regular public advocating of the
business would lock in celebrated representatives. The online social capital that some of these
individuals wield could be a tool with which to convince their followers to take action. Branching
out of the confined company circle with this is well worth exploring (Solomon, 2015, p501).
Getting people to feel the need for immediate action is the biggest hurdle for a marketing
strategy. A primary tactic to spur movement is tapping into this ‘legacy’ phenomenon that
previous Qurrent users quoted as being a primary driving force for adopting greener energy
(Mattijs Winter, personal communication, 3 November 2016). Qurrent should use their existing
Twitter account to get specific hash tags trending such as #graytogreen/#grijsnaargroen and
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#myenergylegacy/#mijnenergieefgenis. With minima but key hash tags, Qurrent and its customers
keep a narrow dedicated vision driving their focus.
In addition to the existing friend discount of €50 that current Qurrent users get when a
friend switches, the new Qurrent user should also be rewarded. Beginning a small welcome
package for all new users that publicize their transition through social media and the hash tags,
can stimulate even more green energy excitement. Receiving a small gift, with sample objects
shown in the Appendix, new users will feel a part of a green energy family and movement. These
gifts won’t and shouldn’t be a huge cost to Qurrent, but the small action gives a warm feeling
while also staying away from solely monetary motivation of the existing invite a friend initiative.
Additionally, the media sharing and Qurrent gear provides avenues of showcasing an individual’s
positive deed to the public in both social and environmental areas. The advertisement also fulfills
any personal need for conscientious recognition as Qurrent’s name and services circulate more
(Solomon, 2015).
Middle Generation – Age 30 – 60
Targeting middle-age users with larger disposable incomes should be done through regular
community events. Given the Netherland’s cultural fixation on bicycling, an event could be a
cycling tour/race day organized and powered by Qurrent. This event would occur annually for
local cycling teams or groups of individuals wanting to compete in a one-day race held in
whichever region of the Netherlands seems to draw the most interest. A small registration fee
would be requested to cover costs, but Qurrent users would participate free of charge.
Collaboration with a well-known musician or band to provide entertainment at the end of the
race would be an excellent opportunity for Qurrent to demonstrate and advertise their services
by literally powering the event. This would also attract more attendance, particularly for non-
Qurrent users, and generate positive press around both the event and the company. It perhaps
would be helpful to seek out local government officials who have a pro-renewable energy
political stance to partially fund this event together with coordinating possible road closures.
Qurrent’s online presence could also be used to reach and engage potential participants.
To generate interest in the event, a competition to find the showcased musician’s ‘biggest fan’
should be conducted and advertised through the online channels previously mentioned. Qurrent
can use this phrasing to join the competition with their renewable windmills that generate such
masses of energy for their customers. Example marketing material for the event is included in the
Appendix. The taglines ‘Are you a fan of planet Earth?’ and ‘Celebrate our past. Protect our
future,’ along with Qurrent’s logo and the company hash tags on the posters will direct audiences
to investigate the event plus Qurrent, raising awareness and gaining a stronger following.
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Any event that Qurrent sponsors or holds should be captured through both film footage
and photography as this could come in handy for future marketing endeavors. Up to date and
regular content from such hosting would amplify all existing social media interaction means that
already exist, especially YouTube.
Older Generation – Age 60+
In order to reach older gray users, this ‘legacy’ phenomenon should be primed through
alternative means. One of the main issues of capturing the mature market is that older users may
feel some futility in making the switch to green energy at such a late stage in their lives. Our
answer to this is to commence a program in which children and grandchildren can inherit
windmills, part of a windmill, or solar panels that their relatives have previously bought. This will
be a unique tradition that establishes a legacy known for positive social and environmental
impact.
Organizations
It would also be advantageous to explore the logistics of possibly gifting sections (or
entire) windmills and solar panels. This would work along the same lines as the charity gifts that
organizations such as UNICEF and World Vision frequently advertise. Individuals or companies
would have the opportunity to share and spread Qurrent’s green energy with others and make a
grand statement of investment.
All Together
For the consumers that already converted to green energy, it’s important not to forget
how difficult it was to initially gain their support; therefore, it’s crucial to not ignore them as
they could certainly fade in support. Reinforcing not only the positive environmental benefits,
but also the money and power that current users are saving could be achieved through Qurrent’s
current application. Push notifications and daily reminders of the positive externalities that are
generated from green energy is one way to reassure current users. Continuous reminders, not too
overwhelming but frequent enough, will assure users that their decision still holds significant
impact. From a financial and usage perspective, these notifications can give live updates on a
personal level as well as a company level to keep consumers continuously informed of progress.
Qurrent already tracks some metrics through their website and individual Qboxes, but a reminder
immediately on one’s cell phone requires no effort from customers. To be more creative and
interactive, the application can also create calendar events to house upcoming recommended
Qurrent social gatherings, anniversaries, birthdays, and other green and sustainable innovative
events occurring throughout the Netherlands. The application could also be enhanced with a goal
setting feature that would allow customers to personalize their usage and set notifications when
they get close to reaching their desired maximum consumption.
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All the suggestions put forward will be fruitless in application if there are significant
structural barriers preventing individuals from converting to green energy sources. It would be
useful for Qurrent to research more extensively the key factors preventing users from making the
switch. This can be done through consumer/user surveys, interviewing adamant gray users,
investigating competition, and even discussing possible obstructions the government might see.
Compiling all of this data could then influence and better future marketing initiatives.
Measuring Our Impact Growth
Tracking social impact is a very difficult task that all social entrepreneurs face. There are
various methodologies in which groups decide to take, but each of them has their own advantages
and disadvantages depending on specific circumstances. With Qurrent’s triple bottom line
business model, significant evaluation of each method needs to be done.
Social Return on Investment (SROI)
As an expected return model, SROI, “a process of understanding, measuring and reporting
on the social, environmental and economic value created by an organization,” is the most popular
measurement tool used in social ventures, but has some downsides in relation to Qurrent (“What
is Social,” n.d.). It’s necessary to mention that the company has only one specific stockholder,
the DOEN Foundation, with remaining support coming from customers’ monthly subscriptions. As
a result, the legitimization benefit is rendered less effective for two reasons. To begin, there is
no need to secure existing funds as DOEN intends to be the sole investor for the long run. As a
funder of social ventures, they don’t require as financially intensive or frequent measurements as
for-profit investors to evaluate Qurrent performance. Additionally, since Qurrent doesn’t appear
to be seeking new investors, legitimization through the efficient and effective resource allocation
evaluation wouldn’t be mandatory. There’s no pressing need to showcase operational status when
having such a committed relationship with their trusting stockholder. At the same time,
customers probably appreciate the greenest energy award more than any financial ratio since
they joined the company with hopes for environmental impact. All this being said, using SROI to
improve external accountability would not be efficient.
To pool on the other strong benefit of SROI, it seems that Qurrent’s model still doesn’t
significantly align. Organizational learning is undoubtedly beneficial, but SROI analysis solely
taken for this aspect would be too costly (Maier, Schober, Simsa, & Millner, 2015). Finally, an
inherent characteristic of the ratio is the use of discount rate for future revenues; this translates
into placing more importance on the present rather than the future. However, it would appear
that Qurrent’s mission consists of ensuring the sustainability of the planet for future generations,
contradicting the discount rate’s underlying idea (Mulgan, 2010).
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Logic Chain Model
The Logic Chain Model lays out the inputs and activities of a company that lead to a series
of outputs, outcomes, and in the end, to certain social impacts (Ebrahim & Rangan, 2010). To
relate this with Qurrent, inputs encompass the funds from the DOEN Foundation, the internal
financing coming from the monthly subscriptions of the customers, the wind farm, and the
knowledge/technical expertise. The next stage, activities, includes the supply of green energy at
the cost price, the smart energy contract, the choice of collective buying, and of products to help
generate a costumer’s power, wind credits, and measurement of consumption on the Qbox. As a
result there are outputs, which could be represented by the reduction of CO2 emissions. This
output should lead to medium and long-term outcomes. These outcomes consist of attaining
independence from fossil fuel energy by turning green energy into an easily obtainable dominate
source, and making people aware of consumption rates to decrease superfluous usage. Finally,
Qurrent’s sustained significant change would be contesting global warning.
The impact stage measure has already been discarded as beneficial to Qurrent since it
interrelates to the SROI just discussed. Furthermore, the outcome approach can be dropped as
well. Looking at the market size of Qurrent, environmental impact cannot be easily predicted.
They do not enjoy a monopolistic situation; therefore, their effect should be isolated from other
competitors. The outcome approach also looks at a medium to long-term time span, but with
starting activity only two years ago Qurrent is unable to properly assess. Given these
explanations, output seems to be the appropriate approach for social evaluation. In other words,
looking at the CO2 emissions saved by consuming Qurrent’s green energy is valuable.
The Output Approach
Although Qurrent already measures output on their website, it would be advisable to
complete this information with a comparison against green energy and fossil fuel energy
companies. This purpose develops two measurement to commendably follow.
The first sizing is a ratio that would study the relationship between Carbon emitted per
watt and cost per watt of various energy sources. Showing the differences of Carbon emissions
across numerous energy alternatives, enables consumers to easily compare both gray and green
energy companies. The higher the ratio, the more that harmful energy resource is to the
environment. For example, in spite of the fact that oil is cheap, it emits a great amount of
Carbon compared to windmills and would then generate a higher ratio. This ratio also prevents
consumers from focusing solely on price comparisons, and holds it on impact options.
The second measurement would focus on the impact of green energy companies. Qurrent
would gather all the data concerning the amount of funds invested in such companies (both
Qurrent and its immediate competitors), and then evaluate the CO2 emissions saved per
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consumer in each company. This would link both a customer alliance with Qurrent over
competition and environmental CO2 emissions savings. This ratio consisting of how much CO2
emissions are saved per company customer may appear to be investor-focused, but it serves
consumers well. Consumers are also stockholders of the company, so offering them information
on how much they are contributing to the carbon emissions savings, and in comparison to
competition, they become reassured on their monthly subscriptions for social utility. Broadcasting
this information could also attract new consumers that see individual impact and/or competing
consumers to switch from other green energy companies.
Conclusion
In order to convince society to adopt renewables at a faster pace, there are many areas to
address. It’s crucial that individuals are given all of the relevant information regarding both the
negatives of gray energy and the benefits of green energy. In order to make sure of this, a
significant focus on education and varied analysis is crucial. This education should occur at
various levels, impacting each market segment based on age and lifestyles. With tailored
marketing initiatives specifically for these demographics, Qurrent can increase their effectiveness
to overcome barriers and gain more support. For optimal success, multiple approaches should be
taken, concentrating and capitalizing on the differing motivations and personalities. Individuals
will vary in terms of responsiveness to numerical statistics, emotional appeals, and social trends.
Creatively intertwining these will allow for marketing efforts to spark a variety of passionate
consumer themes (such as #myenergylegacy or #graytogreen) throughout the Netherlands.
Despite these optimistic marketing plans, there are still limitations. Funding may be
missing in order to amply pursue such ideas and hence prohibits the efforts to fully synergize
together. Other structural barriers such as convenience, forgetfulness, and empathy will also
remain as deterrents for some people moving towards green energy. We face a significant issue
when it comes to global warming and research shows that the simple switch to green energy
diminishes environmental destruction, but more social barriers need to be broken in order for
Qurrent and others of its kind to really rise as industry leaders setting the norm of society.
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