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Creative Strategy, Direction and Implementation
• Website Design, User Experience                                          --
                                                                SCOTT FEDER
                                                  VP - Business Development
                                                                  QUOIN, Inc.




QUOIN, Inc.                                              Tel: +1 703 505 8448
319 A Street, Suite 3A                            Office: +1 866 826 0108 x70
                                                   scott.feder@quoininc.com
Boston, MA 02210 U.S.A.                                    www.quoininc.com
About Us
• QUOIN is an experienced firm that manages
  both creative design and systems integration
• This approach enables our clients to work with
  one vendor to manage their web site project
  from start to finish
  – One point of contact
  – Seamless workflow
     • Design, development and implementation
  – Cost effective
QUOIN Creative Services
• QUOIN combines “digital agency” capabilities with CMS
  “systems integrator” experience to work on high profile
  projects (e.g. Washington Post)
   – QUOIN Creative Director manages creative process
   – Develops design for website and mobile UX
   – Creates interactive designs with appealing visuals and
     informational graphics
   – Other capabilities include logo creation, branding and
     illustration
   – QUOIN has a large website portfolio and many client references
      • Media, tech, corporations, small businesses, PR firms, entrepreneurs
        and design agencies
Website Portfolio



     www.publicrelay.com                     www.hookmobile.com                  www.washingtonpost.com




www.rawlingsconservatory.org            www.washingtonguardian.com                   www.tvtextbook.com
          Branding


             © 2012 QUOIN, Inc. and Paul Compton Design      *images are not to be distributed or made public
Design Consultation
• Creative Direction and Strategy
   – During the discovery process, we collaborate with each
     client to understand their project goals and objectives;
   – Work to ensure that the desired outcomes and user
     experiences are attained
        • Lead Generation, Page Views, Increased Revenue, etc.
• Site Design Assessment
   –   Determine user goals and pathways to achieve them
   –   Benchmark competition and other sites
   –   Determine best practices
   –   Outline key functionality
   –   Discuss internal workflow process
Creative Design
Site Design
• Interactive site design for desktop, Web, mobile, tablet

Creative Development
• Identify industry norms and typical user orientation, (UX) User
   Experience
• Develop design and aesthetics that support corporate mission,
   brand and marketing position
• Match design and creative composition to engage with user groups
    –   Colors, textures, imagery
    –   Graphics
    –   Branding
    –   Style guides
    –   Iconography
Design Requirements
•   Complete and submit creative brief
•   Client logo (in EPS/vector format preferable)
•   Client brand guide, style guide
•   Current site research data
•   Documentation of user types
•   Identify most common user tasks or flows
•   Requirements for the design
•   Current site map, navigation, system architecture
    – Understanding of what client might want to change
    – Map future content for new areas
For More Information
• Contact Us
        BOSTON HQ
       QUOIN Boston
        319 A Street, Suite 3A
        Boston, MA 02111
        (617) 357 – 5233
                                     DULLES TECH CORRIDOR
                                      Northern Virginia
                                        Dulles

                                      CENTRAL AMERICA
                                       QUOIN Offshore
                                                                  NEW YORK
                                        Managua
                                                                QUOIN Manhattan
                                                                  525 Seventh Avenue
  SCOTT FEDER                                                     Suite 906
                                                                  New York, NY 10018
  VP - Business Development                                       (212) 380 – 3447
  QUOIN, Inc.
  Tel:    +1 703 505 8448                                       RESEARCH TRIANGLE
  Office: +1 866 826 0108 x70                                    QUOIN Charlotte
  scott.feder@quoininc.com                                       209 Delburg Street, Suite 207
                                                                 Davidson, NC 28036
                                                                 (704) 918 -1799

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QUOIN Website Design

  • 1. Creative Strategy, Direction and Implementation • Website Design, User Experience -- SCOTT FEDER VP - Business Development QUOIN, Inc. QUOIN, Inc. Tel: +1 703 505 8448 319 A Street, Suite 3A Office: +1 866 826 0108 x70 scott.feder@quoininc.com Boston, MA 02210 U.S.A. www.quoininc.com
  • 2. About Us • QUOIN is an experienced firm that manages both creative design and systems integration • This approach enables our clients to work with one vendor to manage their web site project from start to finish – One point of contact – Seamless workflow • Design, development and implementation – Cost effective
  • 3. QUOIN Creative Services • QUOIN combines “digital agency” capabilities with CMS “systems integrator” experience to work on high profile projects (e.g. Washington Post) – QUOIN Creative Director manages creative process – Develops design for website and mobile UX – Creates interactive designs with appealing visuals and informational graphics – Other capabilities include logo creation, branding and illustration – QUOIN has a large website portfolio and many client references • Media, tech, corporations, small businesses, PR firms, entrepreneurs and design agencies
  • 4. Website Portfolio www.publicrelay.com www.hookmobile.com www.washingtonpost.com www.rawlingsconservatory.org www.washingtonguardian.com www.tvtextbook.com Branding © 2012 QUOIN, Inc. and Paul Compton Design *images are not to be distributed or made public
  • 5. Design Consultation • Creative Direction and Strategy – During the discovery process, we collaborate with each client to understand their project goals and objectives; – Work to ensure that the desired outcomes and user experiences are attained • Lead Generation, Page Views, Increased Revenue, etc. • Site Design Assessment – Determine user goals and pathways to achieve them – Benchmark competition and other sites – Determine best practices – Outline key functionality – Discuss internal workflow process
  • 6. Creative Design Site Design • Interactive site design for desktop, Web, mobile, tablet Creative Development • Identify industry norms and typical user orientation, (UX) User Experience • Develop design and aesthetics that support corporate mission, brand and marketing position • Match design and creative composition to engage with user groups – Colors, textures, imagery – Graphics – Branding – Style guides – Iconography
  • 7. Design Requirements • Complete and submit creative brief • Client logo (in EPS/vector format preferable) • Client brand guide, style guide • Current site research data • Documentation of user types • Identify most common user tasks or flows • Requirements for the design • Current site map, navigation, system architecture – Understanding of what client might want to change – Map future content for new areas
  • 8. For More Information • Contact Us BOSTON HQ  QUOIN Boston 319 A Street, Suite 3A Boston, MA 02111 (617) 357 – 5233 DULLES TECH CORRIDOR  Northern Virginia Dulles CENTRAL AMERICA  QUOIN Offshore NEW YORK Managua  QUOIN Manhattan 525 Seventh Avenue SCOTT FEDER Suite 906 New York, NY 10018 VP - Business Development (212) 380 – 3447 QUOIN, Inc. Tel: +1 703 505 8448 RESEARCH TRIANGLE Office: +1 866 826 0108 x70  QUOIN Charlotte scott.feder@quoininc.com 209 Delburg Street, Suite 207 Davidson, NC 28036 (704) 918 -1799