1. LUCY ANSTEE/ DIGITAL PROJECT MANGAGER & UX SPECIALIST
NAME: Lucy Anstee (nee Mahony)
DOB: 25.08.77
ADDRESS: 33a Laitwood Rd London SW12 9QN
MOBILE 0787 997 2093
EMAIL ADDRESS: lucymahony@gmail.com
NATIONALITY: Australian (UK Working Visa – Indefinite Leave to Remain)
EMPLOYMENT HISTORY
FEBRUARY 2012 – APRIL 2015 FREELANCE/ DIGITAL PRODUCTION & UX
Freelancing on a variety of different web and mobile projects. Roles included design and UX
planning and production management.
Key projects: Like My Wine mobile app, Xtend Barre Sydney website, Lockonego.com redesign
(Currently in development)
NOVEMBER 2013 – APRIL 2015 (Maternity leave)
OCTOBER 2010 – FEB 2011 USER EXPERIENCE CONSULTANT, CRITICAL MASS, LONDON
Critical Mass is a leading Digital Marketing Agency based in North America and London.
KEY ACHIEVEMENTS + ROLE:
Responsible for all User Experience (UX) documentation: Personas, User Journeys, IA (sitemaps),
wireframes, user interface specifications and functional design specifications.
Key project: Relaunch of Nioxin.com (Proctor & Gamble)
OCTOBER 2009 – OCTOBER 2010 (Maternity leave and relocated to London)
MAY 2008 – OCTOBER 2009 USER EXPERIENCE SPECIALIST, THE FURNACE SYDNEY
The Furnace is an award winning advertising agency, 100% owned by the Havas Communications
Group.
KEY ACHIEVEMENTS + ROLE:
• Responsible for all UX documentation: Personas, User Journeys, IA (sitemaps), wireframes, user
interface specifications and functional design specifications
• Project management role including client management, scoping, project timelines, resource
management and costing
• Co-ordinated all usability testing
• Key projects include: Qantas.com, Hamiltonisland.com.au, Cosmopolitan.com.au,
Sanity.com.au, Levis.com.au
AWARDS: Official Webby 2008 Award for Design Aesthetics for Levis.com.au /levis.com.nz

2. SEPTEMBER 2006 – MAY 2008 EXECUTIVE WEB PRODUCER, THE FURNACE SYDNEY (EURO RSCG)
KEY ACHIEVEMENTS + ROLE:
• Project management and art direction of all digital campaigns including websites, mobile,
banner ads, email blasts and web applications
• Responsible for project documentation such as planning, budgets, project briefs, site maps,
wire-frames and functional specifications
• Ensured all projects were delivered on time, within budget and on brand
• Managed all digital resources including 10 web designers, developers and producers
• Client list included: Levis, Peugeot, GSK, HP, Skins, Qantas, Fairfax, Suntory, P&G
NOVEMBER 2003 – SEPTEMBER 2006 ONLINE CUSTOMER EXPERIENCE MGR, QANTAS.COM
KEY ACHIEVEMENTS + ROLE:
• Managed the design of all user interfaces for the Qantas Group including Qantas.com,
Australian Airlines, Qantas Holidays and Jetstar including booking engines, online check-in,
promotions, EDMs and Flight Status mobile app.
• Redesigned and launched qantas.com globally to 32 countries around the world
• Managed five direct reports, positions included junior web designers to senior developers
• Co-ordinated site enhancements and daily maintenance updates
• Ensured the look and feel of these sites adhered to the Qantas Brand Guidelines
• Responsible for design sign-off on all websites, microsites and online promotions
• Managed all site usability testing and accessibility
AWARDS - Interactive Media Award 2006 – Outstanding Design Achievement for Qantas.com
bookings & servicing
FEBRUARY 2001 – OCTOBER 2003 SENIOR WEB DESIGNER, QANTAS.COM
Designed of all user interfaces for the Qantas Group including major redesign and booking engine
projects, general site updates and promotions.
PREVIOUS JOBS
August 2000 – February 2001: Graphic Designer, de Villiers Communications
February 1999 – August 2000: Desktop Publisher, Deutsche Bank Sydney

3. QUALIFICATIONS & EDUCATION:
2012 Adobe Photoshop CS6 Advanced Certificate, London Certic Training
2006 Digital Project Management, AFA Ad School Sydney - Distinction level
2005 Dynamic Web Training - Advanced Macromedia Flash/Dreamweaver
2000 Diploma in Graphic and Web Design, Computer Graphics College, Sydney
1998 Bachelor of Commerce (majors in Marketing & Communications), University of Sydney
1995 Higher School Certificate – Loreto Kirribilli, Sydney - TER = 93.86
SKILLS & EXPERTISE
• Digital Project Management – scoping, costs, project timelines and resource management
• User Experience – information architecture, wireframes, functional and UI specifications
• Design – art direction, production of design mock-ups to html cut up
• Usability - good knowledge of usability and accessibility standards
• Technical – working knowledge of DHTML, CSS, XML, JS and Flash
• Reporting – measuring and analysing web statistics
• Search – SEO and SEM experience
TECHNICAL SKILLS
• Microsoft Visio, OmniGraffe, Office – Word, Excel, PowerPoint and Project
• Adobe: Photoshop, Illustrator, Dreamweaver
• Other: multiple CMS systems and CRM tools
REFERENCES
Available on request