The document analyzes the results of a questionnaire about music preferences targeted at people aged 30-45. It shows that the target audience prefers soul, R&B and classical music. They also prefer a balance of text and pictures in magazines. Key features respondents wanted included in a music magazine are CD reviews, information on upcoming artists, and interviews. This analysis informed the creation of a new music magazine tailored to this audience.

1. Questionnaire Analysis
Age
7.2
7
6.8
6.6
6.4
Ser ies1
6.2
6
5.8
5.6
5.4
30-35 36- 40 40-45
A g e R a ng e
Age Graph
As my magazine is targeted at people aged 30-45 I wanted
to tailor my questionnaire to suit their needs.
Gender Graph

2. Gender
12
10
8
Number of People
6 Series1
4
2
0
Male Female
Gender
My magazine is aimed at both male and female so a
balance of both gave an unbiased opinion.
Genre of Music
What genre of music do you listen to?
Pop
Hip-Hop
Rap
R'n'B
Dubstep
Classical
Soul
Asking the question “What genre of music do you listen to?”
was important. It gave me an understanding of what sort of

3. music they liked which helped me base my music magazine
on the right genre.
Favourite artists
Who are your favourite artists?
Rihanna
Aretha Franklin
Marvin Gaye
Tommy Emmanuel
Lady Gaga
Take That
Michael Buble
Usher
Jessie J
Barry White
Ludovico Einaudi
Beethoven
There are a range of different artists from different music
genres. This helped me narrow down my music magazine
choices.
Do you read music magazines?

4. Do you read music magazines?
16
14
12
Number of People
10
8 Series1
6
4
2
0
No Music Classical Fm
Magazine titles
Although the majority didn’t read music magazines, those
that did read classical magazines such as music and
classical fm.
What music magazines would you consider reading?
What music magazines would you consider reading?
9
8
7
6
5
Number of People Series1
4
3
2
1
0
Soul Classical R'n'B
Music genres
Looking at this graph it is clear to see that the majority read
classical music magazines. Although R’n’B and Soul did
receive quite a high vote.

5. What would you expect to see in a music magazine?
What would you expect to see in a music magazine?
Competitions
Upcoming Artists
Cd Reviews
Features
Series1
Upcoming Events
Concert Reviews
Interviews with artists
0 2 4 6 8 10 12
Number of People
This helped me understand what should be included within
my magazine. CD reviews and information on artists would
have to be included.
Would you prefer?

6. Would you prefer?
12
10
8
Number of People
6 Series1
4
2
0
More pictures to text More text to pictures A balance of both
Feature
The majority preferred to have a balance of both text and
pictures.
Looking at my questionnaire analysis it is clear to see that
my target audience prefer Soul, R’n’b and Classical music.
The majority did not read music magazines but those that
did read classical magazines. They read Classical Fm and
music magazine. I was therefore able to look at these
magazines in order to help me with my layout, images, text
etc. My target audience would be both male and female
aged between 35-45. The questionnaire also allowed me to
see what to include in my magazine. The people who
answered my questionnaire wanted a balance of both text
and images. This helped me layout my magazine correctly.
They also wanted articles on upcoming artists, interviews

7. and album reviews. Therefore, I included cover lines relating
to interviews, albums and new artists.