The document discusses creating a cohesive brand identity across a main product and ancillary materials. Specifically, the author used consistent colors, emotions, and styles across a music video, advertisement, and album packaging. Orange, black, and white were used throughout to represent the artist's ginger hair. Dark and gloomy tones expressed the hidden emotions in the song. Viewers could recognize these visual connections and understand that the pieces were related. Feedback confirmed the author successfully linked the materials through shared design elements and conveyed emotions.