The document discusses Sergei Eisenstein's theory of the ideogram and cinematographic principle. It provides examples of how combining independent images or "shots" can create new meaning beyond the simple sum of their parts. A haiku uses two lines describing a crow and leafless bough to convey the setting of one autumn eve. Another haiku shows an evening breeze blowing, water rippling, and a blue heron's legs to demonstrate how montage derives meaning from the collision of opposing or independent shots or images.