The document discusses how the media product uses, develops, and challenges conventions of real media. Specifically, it analyzes the opening sequence of a youth crime genre film called "Fragmental". The opening sequence uses conventions from other youth crime films like introducing the main character, indicating themes of crime, depression, revenge, and murder through music, facial expressions and titles. However, it challenges conventions by using a female protagonist instead of the typical male. The sequence builds tension by only showing partial shots of the main character and not fully introducing them. This develops conventions used in other media like TV show "Misfits" that leave the audience questioning what will happen next.