Large conglomerate media companies that produce and distribute popular magazines would be best for a new music magazine. They have the marketing, production, and distribution capabilities in-house to help a magazine succeed. While independent publishers focus only on the music, conglomerates can help a magazine reach a wider audience and make more money. For an emerging genre, a company like Q Magazine, owned by Bauer Media Group, would provide the expertise and wide reach needed to help the magazine sell copies and become mainstream. A multi-platform strategy extending the magazine online would also fit the target audience of younger, tech-savvy music fans.

1. What kind of media institution might
distribute my media product and
why?

2. Overview of Companies
Independent
Large companies who produce and publishing
distribute these more successful companies with no
magazines. The synergy in the synergy or
companies allow them to do symbiosis. Having
marketing, production and distribution to do
in house. marketing, and
distribution outside
of their business
Usually focuses
No where near as on the music
profitable as the produced, as
mainstream big opposed to the
conglomerates celebrity that
goes with it
Usually
Conglomerates will concerns a
focus on the genre outside
monetary aspect of of the
the music mainstream
magazine, as music taste.
opposed to the For
actual content and example, class
quality of the music ical, or African
they are endorsing drum beats, a
more specific
target
audience

3. My choice
For my music magazine, I would choose a
larger conglomerate to publish my magazine.
This is because my genre is an emerging to
become part of the mainstream in popular
culture. Especially in England. Also, the
specialist personnel they have on board will
ensure my magazine has a glossy finish and
well sell as many copies as possible. A
company that fits into my strategy would be
Q magazine. Owned by the Bauer Media
Group. They are the biggest magazine in
England and have a wide variety of content
concerning popular music.

4. Multi Platform
• A multi platform strategy would fit in with my
target audience as the younger generation are
typically and perhaps stereotypically more
computer literate. The brand identity will also
be retained due to the ‘new’ folk themes I
have hopefully connoted and denoted in my
work. Because of the mass marketing and
distribution, coupled with changes in popular
music. My magazine would be successful and
sell, due to the niche in the market.