1. Creating a Great
Skin Care Product
in Indonesia
Blending Global Best Practice
with Unique Local Wisdom
The Martha Tilaar Group Experience
Presented by
Samuel E. Pranata
Martha Tilaar Group (MTG)
Indonesia Brand Forum
May 20th
2013
Jakarta Convention Centre

2. Indonesia is an archipelago with
30.000 plant species and 300
ethnicities, as well as has more
than 17.000 islands and about 400
volcanoes
There are a lot of mountain water springs,
hot springs and mineral water springs
BIODIVERSITY & CULTURAL RICHNESS

3. Sariayu Putih Langsat
A Case Study

4. Like Victoria ?
Like Jolie with Sexy Lips?
Flawless skin as Zi Yi?
Indonesian Whitening
……………

5. Sariayu Putih Langsat
Background
 Skin of eastern people (incl. Indonesia) is different from
western people
 Need a whitening product that suitable for eastern people.
Light and bright without changing skin character
 Come into Putih Langsat Concept; Putih means white,
Langsat is fruit as an identity or character of Indonesian skin

6. Sariayu Putih Langsat
Background
 Putih langsat is the lightening concept that is
developed met to Indonesian skin (eastern
whitening concept)
 Establish new whitening concept to differentiate
from the existing one by using natural ingredient
“Langsat” (Lansium domesticum)
 Using cultural approach that is approved by ethno
pharmacology, in vitro and clinical study

7.  Ethnicity of Dayak, in province of
Kalimantan (South & Middle),
culturally and historically used
“Bedak Dingin” (cooling powder)
 They used bedak dingin everyday to
keep their skin health and beauty
 Their skin looked light and bright
that was different from other
ethnicities
 Bedak dingin (cooling powder)
contains Langsat fruit (Lansium
domesticum)
Etno pharmacology Study

8.  Langsat (Lansium) can inhibit melanin synthesis
 Langsat extract has antioxidant activity
 Combination of langsat (lansium) and phylantus has higher
antixodant activity compared to a single plant
Sample Concentration
(%)
DPPH Scavenging
Activity (%)
Inhibition Rate
against Tyrosinase
activity (%)
Lansium 2 33.9 30.4
Phylanthus 2 78.6 34.1
Lansium +
Phylanthus
2 92.4 30.8
In Vitro Study

9. * = statistically significant at p < 0.05
Impro
*
*
*
Clinical Test Result:
- 79% subjects showed improvement in skin moisturizing after 2 hours
- 75% subjects showed improvement in skin lightening after 2 weeks
- 83% subjects showed improvement in skin lightening after 4 weeks
Clinical Study
Sariayu Putih Langsat Moisturizer
Skin Moisturizer & Lightening
Clinical Study
Sariayu Putih Langsat Moisturizer
Skin Moisturizing & Lightening

10. Clinical Study
Sariayu Putih Langsat Moisturizer
Skin Moisturizer & Lightening
Patent
Gain Patent of new efficacy of Indonesian plants

11. Clinical Study
Sariayu Putih Langsat Moisturizer
Skin Moisturizer & Lightening
Publications/Seminars
The research has been presented
in many scientific seminars and conferences

12. Natural concept
Develop
products
Technology
Putting All of Them TogetherPutting All of Them Together