The document summarizes how the author's media product for an advert for a perfume uses and develops conventions of real perfume ads. It follows conventions like focusing on fashion/the actress and mysterious promotion of the product, but develops them by making the bottle the main focus. It is also inspired by black-and-white ads like "1 Million" to fit the "Diamonds" theme. The ad challenges conventions by featuring a sole female character throughout to relate to the target audience. It analyzes the "Armani Diamonds" ad for conventions like emphasizing both the female and product.
Corporate identity design is used for branding or re-branding a corporate image. When the design is for an original branding campaign, then the idea is to create a logo, and in some cases, even a corporate title to communicate a positive company image.
Corporate identity design is used for branding or re-branding a corporate image. When the design is for an original branding campaign, then the idea is to create a logo, and in some cases, even a corporate title to communicate a positive company image.
UNIDAD II. VINCULACIÓN DE LOS NIVELES DE LA BIODIVERSIDAD CON LA SOCIODIVERS...SERGIO CLAVIJO
TEMA 1: Relaciones entre La Sociodiversidad y La Biodiversidad.
TEMA 2: Situación de La Biodiversidad y La Sociodiversidad a Escala Local, Nacional y Global.
Jeremy Adams and Lizzi Lindboe delivered this talk at PuppetConf 2015. You'll learn some REST / HTTP API basics, hear about some useful CLI tools, and get some useful examples that you can try on the Puppet Learning VM or any Puppet Enterprise install.
Today’s world is all about
accessibility. If taxis were easy to
hail, we wouldn’t need Uber. If
books were affordable, then we
wouldn’t need kindles. If it was
easy to ask a girl out at a party,
we wouldn’t need Tinder.
Uber gives you the GPS
whereabouts of your driver with
the model of their vehicle; Kindle
gives you recommendations
on what book to read next
based on your previous
purchase; and Tinder gives you
a shot at meeting someone
you might not have the guts
to introduce yourself to. They
have all created a promise
that is unique by positioning
themselves as ruler of their
game within the marketplace,
quickly becoming a necessity
in your life. This is branding.
Every morning, on your commute
to work, whether by foot,
public transport or car, you are
bombarded with a visual feast of
billboards, automobiles, apparel,
technology, bumper stickers,
advertising screens, radio… the
list goes on. Some of these
products get lost in the chaos
and fall under the radar. Then
you see a mark that draws you
in. The shoe with the swoosh
on the side, a familiar tagline
on a poster, or the slick looking
mobile phone with the graphiteback
that grabs your attention.
It might be that you have never
seen this brand before. It’s your
first date and you’re trying to
work it out. It’s intrigued you and
you want to know more. Through
their unique combinations of
design, color and typography,
they have incited your curiosity
and captured your attention.
Behind these products are
companies with a deep
understanding of their audience
and how to engage with their
target consumer. They have
taken a strategic and bold
approach to standing out from
the crowd and are becoming a bigger piece of the puzzle.
How to-design-a-memorable-brand-that-catches-onQwiqwiq
What makes good branding?
How the combination of strategy, design and consistency creates a strong brand.
BRANDING PRINCIPLES
The traditional components of branding such as vision, experience and originality.
DESIGN IN PRACTICE
How to use design elements such as color, type and photo filters to create an effective brand style.
2. 1. In what ways does your media product use,
develop or challenge forms and conventions of real
media products?
In many ways our advert for our product follows the conventions of a stereotypical
perfume advert. The idea behind the advert is to be classy and mysterious whilst still
promoting the product in a desirable way. Much like other adverts for this type of product,
such as the “J’ador” by “Dior” advert, we adopted a photography style shoot which
focussed as much on the fashion and the actress in the advert as much as the product.
These are some ways in which we used the conventions of a typical perfume add.
However we further developed this by adding unique features to our advert for example
in the sponsorship advert the bottle is primarily the main focus of the “photography
shoot”. Unlike other adverts where the actual product often doesn’t make an appearance
until towards the end of the ad.
Images taken from google.co.uk/images (03/05/2013)
3. We also took inspiration from adverts such as “1 Million” which are filmed entirely in black
and white for affect. We felt this fitted in with the theme of the product/advert. Our
fragrance is called “Diamonds” therefore we choose to look at other adverts that had
similar themes, styles and conventions. The typical conventions that we found in these
style adverts included things such as mystery, fast paced editing and an element of
sophistication/glamour. We established these conventions so that we could not only
adapt our advert to challenge them but also to identify ways in which our advert could
enhance these conventions. One major way we did this was by featuring one main
character which was female.
4. Most adverts of this nature adopt a female to be the main character that features through
the whole ad campaign. This is essential as it is reinforcing the target audience of the
product. By having a woman as the main character then women can relate to the advert
and will automatically feel fascinated to the product. We analysed the “Armani
Diamonds” advert to see what conventions their sequence consisted of.
In adverts such as this we
also found that although the
female character in the advert
was one of the preliminary
focusses the advert also had
a lot of emphasis of the
product itself.
Images taken from google.co.uk/images (03/05/2013)