Product Launch

1. NEW MEMBER TO FAMILY OF SEDAN
Presented by
Nishna M A
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2. Introducing QUATTRO
SEDAN - the leading car manufacturer in India.
Launching the S 4 series QUATTRO.
Quattro is an eco friendly car.
Entry level luxury car.
First car in India to collate luxury, automation and dual
engine facility.
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3. Features of QUATTRO
Quattro uses two motors to make vehicle run.
Electric motor is recharged during driving both from the
burning of fuel as well as from the kinetic energy that is
recaptured while applying breaks.
The Automated Guiding (AG) chip set in the car help the
car to work as automatic car during emergency situation.
Car have the capacity to control itself, park safely and run
for the time period of 15 minutes.
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4. Technology Advancement
Regenerative Breaking System
Kinetic energy created by applying breaks gets converted
to electrical energy and hence internal batteries are
charged.
Excitation current is created at the time of applying
breaks.
This current is also used by AG chip for charging.
The ON key in the gear has a link with AG chip for
automatic running of car.
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5. Design of QUATTRO
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6. Chip set and the AG key
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7. QUATTRO
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8. What is more importatnt?
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9. Gap Analysis of QUATTRO
Emission of toxic gas is less : 50% less carbon dioxide
and 90% less carbon monoxide
Better Fuel Economy: 25% better than conventional cars
Avoid accidents
Reduce dependence on oil
User friendly
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10. Market Segmentation
Segmenting buyers into groups:
1. People having common need
2. Similar responses
3. Perceive full value of certain products
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11. Demographic Segmentation
1. Age profile
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12. Demographic Segmentation
2. Gender : Targets both genders
3. Income : Will be targeting middle to high class
people
4. Family : Targeting middle class as well as upper class
family
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13. Geographic segments
Urban and rural distribution
Metropolitan area
Sub urban area
Services delivered without any interruption
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14. Geographic Segments
Cochin
New Delhi
Mumbai
Bangalore
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15. Consumer Analysis
Targeting age group between 22 – 60.
48% of whole market comprises people of age group 30-
40.
They are aware about the pollution hazards and these
people wish to make environment pollution free.
Aged people can make use of automation during the time
of urgency.
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16. contd..
Middle Class family can afford the car.
Upper Class family can showcase their pride and gain the
comfort.
QUATTRO fulfills the dream of buying a big car with
less expense and high quality
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17. Market positioning stratergy
Solution for environmental pollution
More benefits in less price
Alternative to conventional cars those are expensive,
costly to maintain and high fuel consuming rate
First car in India to give sporty appearance with luxury
and automation
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19. Product Strategy
Stylish
Comfortable
Environmental Friendly
Low fuel consumption rate
Price starts from 12.75 lakh.
Features like: ABS, power windows, air bags, GPS, AGV
Embedded, Tracker, A/C, powerful & eco friendly engine
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20. contd..
First 20 customers will get car on 20% of the down
payment and can pay the rest in easy installments
that will be free of interest.
Booking can be done online through
www.quattros.com/onlinebooking
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21. contd..
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22. Features of QUATTRO
650cc Engine
Automatic Guiding
Power steering
Audio system
4G and WIFI
ABS and A/C
SRS Air bags
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23. Distribution
Dealership office in almost all major cities of India
Delivery on time is one of our goal
Customers are our promotion so we value your
satisfaction more than anything else.
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24. “Are you willing to save your
planet then switch to QUATTRO”.
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