This document provides information about quantitative and qualitative research methods. It defines each method and provides examples. Quantitative research focuses on testing hypotheses with numerical data, while qualitative research analyzes non-numerical data through methods like interviews and observations. The document also lists advantages and disadvantages of each approach.

1. WELCOME
ENGLISH 10
CLASS
TECHNICAL TERMS IN
RESEARCH PAPER

2. Complete the table
below by choosing
from the given
statements on the

4. Quantitative Research Qualitative Research
Focuses on testing
theories and hypotheses
1.
1. Is analyzed by
summarizing,
categorizing and
interpreting
Mainly expressed in
numbers, graphs and
tables
Mainly expressed in words
Requires many
respondents
1.

5. QUALITATIV
E
VS.
QUANTITATI
VE

6. QUANTITATIV
E
• This is a method that focuses on
numbers, objective hard data. It proves
hypotheses by statistical analysis and
scientific method.
• It is called a formal, objective,
systematic process in which numerical
data is used to obtain information about
the world.

7. EXAMPLE
• A drug abuser telling you how many pills
they consume per week.

8. QUALITATIVE
• It uses words instead of numbers to display
data.
• It focuses on feelings not numerical data.
• Small amount of participants involved in a
qualitative research study.
• This kind of research method utilizes interviews,
archived written information, and observations to
measure the significance of a relationship
between variables.

9. EXAMPLE
• A drug abuser telling you how they feel
about abusing drugs

10. ADVANTAGES AND
DISADVANTAGES OF
BOTH METHODS

11. QUANTITATIVE
ADVANTAGES
• Quantitative research is
advantageous for studies that involve
numbers, such as measuring
achievement gaps between different
groups of students or assessing the
effectiveness of a new blood
pressure medication.

12. QUANTITATIVE
DISADVANTAGES
• Survey instruments are vulnerable to
errors such as mistakes in measurement
and flawed sampling techniques.
Another disadvantage is that
quantitative research involves numbers,
but some topics are too difficult to
quantify in numbers. For example,
constructing an effective survey with

13. QUALITATIVE
ADVANTAGES
• A big advantage of qualitative research
is the ability to deeply probe and obtain
rich descriptive data about social
phenomena through structured
interviews, cultural immersion, case
studies and observation, for instance.
Examples include ethnography,
narratives and grounded theory.

14. QUALITATIVE
DISADVANTAGES
• Studies are not easily replicable or
generalizable to the general
population. Conscious or
unconscious bias can influence the
researcher’s conclusions. Lacking
rigorous scientific controls and
numerical data, qualitative findings

15. Quantitative methods are ideally suited
for finding out who, what, when and
where. Likewise with qualitative
methods, it also seeks out the who,
what, however, it does not focus on the
when and where. Additionally, it
includes the question how. In relation
to this information, research gives
statements with proofs through careful

16. List the advantages
and disadvantages
of each research
method.

17. The following observations are
quantitative: There are 30
students in my class. I weigh 98
pounds. 1 ate a pound of
potatoes. Determine which of the
following statements is
quantitative and which is
qualitative. Write QUANTI if it is

18. 1. _______The cup had a mass of
454 grams.
2. _______The temperature
outside is 250 C.
3. _______ It is warm outside.
4. ________ The tree is 30 feet
tall.
5. ________ The building has 25

19. 6. _______ The building is taller
than the tree.
7. ______ The sidewalk is long.
8. _______The sidewalk is 100
meters long.
9. _______The race was over
quickly.
10. _______ The race was over in