2. Quantitative Research
Typically involves counting or measuring
Often statistical tests are applied to
detect or confirm trends
Purpose is to get clear-cut, precise and
accurate results, factually reflecting the
situation under study
Questionnaire is one of the popular tools
for the quantitative research
3. Questionnaire Survey - Steps
1. Define the problem/ survey topic
2. Use previous studies & expert advice
3. Define research questions objectives
4. Define study population and sample size
5. Develop a preliminary questionnaire
6. Pretest the questionnaire
7. Cover letter
8. Stamped & self-addressed envelop
9. Follow-up letter for non-respondents
5. Advantages
Broad coverage (local, national, international)
Frank and anonymous answers
Economical for large population
Less Time consuming
Quantitative data
Filling at a convenient time
Easy to respond
Good for sensitive & ego-related Qs.
Original hard-to-obtain data
6. Disadvantages
No clarification for ambiguous questions
Inadequate motivation to respond
Poorly worded or direct questions
Unattractive style and format
Low response rate
Inaccurate responses – no verification
Limited fixed responses
Cannot uncover causes or relationships
for attitudes, beliefs, actions
