1. A report summarizes the quality stories generated in September across several Samsung markets including Lahore, Jeddah, and SELV. 2. A total of 7 quality stories were scored in September, with 6 generated by HHP and 4 about the Galaxy S smartphone. 3. The report calls for increased participation in quality stories from markets like North Africa, Tehran, and Tel Aviv.

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2. □ September Quality Story highlights Total of 7 Quality Stories scored in September - Quality Story generated Markets are Lahore, Jeddah and SELV Six out of seven Quality Stories were generated by HHP Four out of the seven quality stores were generated by reviews on the Galaxy S Golden Samples for media □ Increased participation is required from the following markets: North Africa (SEMRC, Cairo, Tunis and Algiers), Tehran, Tel Aviv / 25 September Quality Story Achievement (total 7 coverage)

3. SELV SELV Publication: On Campus Date: September 2010 / 25 Quality Stories of the Month SELV Publication: Venture Date: September 2010 The Samsung Galaxy S - The Better Clone Samsung Wave

4. Lahore Publication: Spider Date: September 2010 / 25 Quality Stories of the Month Lahore Publication: More Date: September 2010 The Best of Samsung GALAXY S I9000 A Galaxy Apart Lahore

5. Lahore Publication: Spider Date: August 2010 / 25 Quality Stories of the Month Lahore Publication: NetMag Date: August 2010 Exclusive Interview with Steve Han Making Waves Lahore

6. Jeddah / 25 Quality Stories of the Month Jeddah Publication: Mobile Date: September 2010 New techniques in screen and text input; Samsung reveals Galaxy S