Samsung Netherlands executed a SuperSwyper activity from August 1st to September 22nd to promote the Swype feature of the Galaxy S smartphone. Thirty young promoters attended major events and festivals, reporting live through social media to educate people about Swype. They interacted with over 4,800 people to demonstrate Swype and reached around 620,000 people total. Their social media efforts generated over half a million video views and 270,000 impressions on Twitter.

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2. SuperSwyper activity was executed in SEBN (Samsung Netherlands) subsidiary to boost awareness of Swype feature on Galaxy S via various social media platforms □ Date : 1 st August – 22 nd September □ Venue : Various locations of Netherlands □ Event objective : To promote Galaxy S via unique Swype function □ How they did? - 30 young SuperSwypers (Galaxy S promoters) went to the major events and festivals in Netherlands - During events, SuperSwypers did live reports using Twitter, Facebook, Youtube, Microsite, Foursquare and Google maps to promote and educate Swype - SuperSwypers also interacted with people attending event to introduce Swype function - Instant response from followers, fans from various SuperSwypers social media sites - Direct interaction with potential consumers 18 / 25

3. □ The SuperSwyperes went to 160 events in Netherlands □ During the events the SuperSwypers reached around 620,000 people □ The SuperSwypers gave a Swype demo to around 4,800 people □ Over 6,500 tweets were posted by the SuperSwypers □ As many as 532,000 views per video on SuperSwypers events □ Via Twitter SEBN reached 270,000 twitter users [Youtube] Outcome of event [Microsite] [Facebook] [Twitter] [Direct Interaction with consumers] / 25