Samsung MENA secured 2,023 pieces of media coverage in February, an 11.5% decrease from January. Home appliances and home entertainment accounted for the most coverage, followed by corporate news. Nearly half the coverage came from all markets excluding Saudi Electronics Company and Tel Aviv, with Saudi Electronics Kingdom accounting for 19% of the total coverage.

1. MENA Coverage Overview
□ Samsung MENA secured 2,023 pieces of coverage in February
-The number of coverage has decreased by 11.5% since January (2,286 clips)
-HHP continues to dominate the overall coverage followed by Corp
-All markets, excluding SGE and Tel-Aviv, accounted for 47% of all the coverage
Feb Coverage by Market (Total Coverage: 2023)
Tel-Aviv
21% SGE
32%
Tunis Algiers
2% 2%
Cairo
2%
SEMRC
0%
Lahore
5%
Tehran
4%
SETK
Jeddah 19%
SELV
2%
11%
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