Seven quality stories were generated in April across Samsung offices in SETK, Cairo, and Tel-Aviv. The stories covered Samsung's annual forum in Istanbul outlining its future strategy, the launch of new products under the slogan "The Smarter Life", and an annual exhibition of robot vacuums, IT products, and Samsung being a market leader in screens and printers. Increased participation is requested from markets in North Africa, SGE Tehran, and Lahore.

2. □ April Quality Story highlights A total of seven Quality Stories scored in April - one by SETK, two by Cairo and four by Tel-Aviv The Quality Story was generated by IT and Corp Harder than Aluminum tougher than Steel – Samsung 9 Series On the Sidelines of Samsung’s First Annual Forum in Istanbul: Samsung Outlines its Future Strategy In its second regional forum: Samsung launches a new range of products under the slogan "The Smarter Life“ Samsung Smarter Life T he Israeli employees have "hutzpa" which is a nice change within the business environment Robots vacuums, IT Products and all that’s in between – Samsung’s Annual Exhibition Guy Hibosh, Samsung: Samsung is a Market Leader in screens and Printers □ Increased participation is required from the following markets: North Africa (SEMRC, Algiers and Tunis), SGE, Tehran and Lahore

3. SETK Quality Stories of the Month Harder than Aluminum tougher than Steel Revolution in design SETK Publication: LOG Date: April 2011

4. Cairo Quality Stories of the Month On the Sidelines of Samsung’s First Annual Forum in Istanbul: Samsung Outlines its Future Strategy Cairo Publication: Al Alam Al Youm Date: April 7, 2011

5. Cairo Quality Stories of the Month In its second regional forum: Samsung launches a new range of products under the slogan "The Smarter Life" Cairo Publication: Al Shorouk Date: April 5, 2011

6. Tel-Aviv Quality Stories of the Month Samsung’s Smart Life TLV Publication: Calcalist Date: April 10, 2011 The Israeli employees have "hutzpa" which is a nice change within the business environment TLV Publication: Calcalist Date: April 14, 2011

7. Tel-Aviv Quality Stories of the Month Robots vacuums, IT Products and all that’s in between – Samsung’s Annual Exhibition TLV Publication: People and Computers Date: April 6, 2011 Guy Hibosh, Samsung: Samsung is a Market Leader in screens and Printers TLV Publication: People and Computers Date: April 6, 2011