Quality assurance in the Malaysian food and beverage industry involves systematically monitoring processes from farm to table to ensure products are safe and meet standards. This includes training employees, documenting procedures, and conducting audits to evaluate compliance with standards set by regulatory bodies. Ayamas Food Cooperation is provided as an example of a company that successfully implements quality assurance through controls at each stage of its chicken production process and certification from the Department of Veterinary Services. Implementing quality assurance allows companies to compete effectively in markets and gain customer trust by producing safe, high quality products.