Quantitative research uses statistics and numbers to ask closed-ended questions like "Have you bought the game?". Qualitative research provides more detailed and insightful results through open-ended questions such as "What aspects of the gameplay do you enjoy most?". Audience profiling groups people by attributes like age, gender, sex and income to understand the target audience.

1. Quantative Research
Quantative research is more to do with statistics
and numbers. An example of a question asked
for quantative research is, “Have you bought the
game?”

2. Qualative Research
Qualative research is more detailed results. The
questions asked are open ended and provide
more insight into the person being asked. For
example a question such as “What aspects of
the gameplay do you enjoy most?” Is a question
that could be used for qualative research.

3. Audience Profiling
Audience profiling is grouping people by age,
gender, sex and income. This helps to
understand what the target audience is.