Are your campus researchers analyzing qualitative data? Want to be more conversant regarding how they might use NVivo to facilitate their analysis? Are you expected to do research yourself, want to analyze qualitative data, and are curious as to how you might use NVivo for your analyses? Then explore some core analysis features in NVivo.

1. Librarians and NVivo: Supporting
Your Campus Researchers and
Engaging in Your Own Research,
Too!
Mandy Swygart-Hobaugh, M.L.S., Ph.D.
Georgia State University

2. After today’s webinar you will:
• Better understand how you might use NVivo to
facilitate your own analysis of qualitative data in the
library realm
• Be more conversant regarding how your campus
researchers might use NVivo to facilitate their
qualitative data analysis

3. Using NVivo to:
• Import qualitative data sources to then ‘code’ for
analytic themes (nodes)
• Query the data with Word Frequency and Text Search
queries to draw out the themes in the data
• Classify data sources by “attributes” to compare
similarities & differences in the data tied to these
attributes via Matrix Coding queries and charts

4. NVivo – What is it?
Analysis software for ‘coding’…
Open-ended surveys
In-depth interviews
Focus groups
Websites
Facebook posts
Tweets
News articles
Documents
Field notes
Still images
Filmed interviews
Recorded
interviews
YouTube clips
Recorded field
notes
Short Video on Coding:
Coding Qualitative Data.
(http://www.youtube.com/watch?v=
GZKZKUycqFU) – can stop at 2:42

8. Attributes & Classification Sheets
Facilitating comparisons across categories

9. INTERVIEW
SUBJECTS
• Gender
• Race
• College level
• Professional Rank
NEWSPAPER
ARTICLE
• Author’s Gender
• Target Audience
• Circulation Stats
ACADEMIC
LIBRARY
• Pubic or
Private
• Research or
Teaching
“ATTRIBUTES”

10. INTERVIEW
SUBJECTS
• Age
• Race
• Gender
• Education Level
“CLASSIFICATION SHEET”
“ATTRIBUTES”

11. Now let’s take NVivo for a test drive!

12. Hopefully, you now feel that you:
• Better understand how you might use NVivo to
facilitate your own analysis of qualitative data in the
library realm
• Are more conversant regarding how your campus
researchers might use NVivo to facilitate their
qualitative data analysis

13. Thanks for attending!
References
• Manageable/Quick Access Quote: Anon. 2011. Coding Qualitative Data. Retrieved August 1, 2014
(http://www.youtube.com/watch?v=GZKZKUycqFU).
• Hand-coded text: UC Davis, Center for Evaluation and Research, Tobacco Control Evaluation
Center. 2012. Tips & Tools #18: Coding Qualitative Data. Retrieved August 1, 2014
(http://tobaccoeval.ucdavis.edu/documents/Tips_Tools_18_2012.pdf).
• Swygart-Hobaugh, A. J. (2013). Information – power to the people: Students and librarians
dialoguing about power, social justice, and information. In S. Higgins & L. Gregory (Eds.), Information
Literacy and Social Justice: Radical Professional Praxis, Duluth, MN: Library Juice Press.
http://works.bepress.com/amanda_swygart-hobaugh/20/
Image Credits
• Magnifying Glass: Via wpclipart.com (public domain)
• File Folders: Zeusandhera via Compfight (CC BY-SA 2.0)
• Highlighters: a.drian via Compfight (CC BY-ND 2.0)
• Post-It Notes: Katy Warner via flickr (CC BY-SA 2.0)
Questions?
aswygarthobaugh@gsu.edu