This document discusses communication practices at a leading 5-star hotel in Malaysia and internal messaging tools. It summarizes a study that found the hotel uses various internal communication channels to share information and connect employees. Employees felt informed and committed to the hotel's mission. The document also discusses how enterprise messaging apps can enable secure, work-focused communication and collaboration within organizations. Qiscus is positioned as a messaging platform that allows organized discussions across topics and project rooms to improve transparency and information sharing among teams.

1. Highly
Organized
Messaging
for Hotels
qiscus pte ltd

2. A Case Study on a
leading 5-Star Hotel
- A glimpse of their
communication practices
Research by Universiti Putra Malaysia on the “Perception of
Employees on Internal Communication of a Leading Five Star Hotel
in Malaysia” published in 2012.

3. Key Highlights from the Study
Internal communication channels
and methods are used in this hotel
to build shared understanding
about corporate goals and
maintain connectedness among
the hotel’s people.
Employees can be heard through
multiple channels. They are also
aware of the activities performed
by other employees who
participate in the sequence of
related operations.
79% of respondents believe the
information received from the
hotel - Employees strongly agree
that they are an important part of
the hotel and are committed to the
hotel’s mission.
The most used channels are
telephone/Mobile Phones
(Frequency: 144) and email
(Frequency: 137). Employees receive
more than an adequate amount of
internal messages every day.

4. “Use technology to help
guests first, the hotel second.
People will always relate to
“high touch” in our business.”
Dr John Hogan
*Barrows & Powers, 2008
Customer Service
&
Interactions
between staff and
Management.
(OPERATIONS)

5. qiscus is
Growing
rapidly
because of
many use
cases
Businesses >
I use qiscus to manage
my internal & remote teams
Schools >
I use qiscus to update events,
upload files and conduct
discussions
GOV agencies >
I use qiscus to maintain a
secure and unified
communication channel
Communities >
I use qiscus to update &
maintain my community
health and well being

6. ITdriveninitiativesinAsiapacific
Key observations by Microsoft on 291 IT leaders in Asia Pacific 2014
CIOs in Asia Pacific have
different priorities in the
digital world
Device Management
92%
Cloud Infrastructure
90%
Business Intelligence
86%
CIOs are
They play an ever
increasing important role
Innovators
69%
Empower next-gen
workforce
64%
Growth Enablers
62%
Roles of CIOs in Asia Pacific
Adoption of Enterprise
Messaging Systems
Secure
Unlike social messaging
apps, enterprise apps are
more secure & reliable
Designed for Work
Enterprise apps are simple
messaging apps that allows
administrative controls
Examples
Tigertext, Microsoft Lync,
IBM Sametime

7. CIOs in Asia Pacific have
different priorities in the
digital world
Device Management
92%
Cloud Infrastructure
90%
Business Intelligence
86%
CIOs are
They play an ever
increasing important role
Innovators
69%
Empower next-gen
workforce
64%
Growth Enablers
62%
Roles of CIOs in Asia Pacific
Barriers to adoption in
companies
Expensive
Enterprise apps are charged
per user per month at an
average of US$5 - 11
Marginal Benefit
Enterprise messaging apps
are similar to social
messaging apps with
enterprise controls
ITdriveninitiativesinAsiapacific
Key observations by Microsoft on 291 IT leaders in Asia Pacific 2014

8. What defines collaborative
enterprise messaging apps
Where does qiscus falls then?
Collaborativeenterprisemessagingapps
Secure
Designed for Work
+
Collaborative
Allows greater
transparency and visibility
amongst teams
A single platform for all
Pulls data from other
services into a single
communication platform
Upload files, pictures &
more
Allows storage and easy
retrieval of uploaded
documents

9. Seen in

10. qiscus is
Messaging
for work

11. Feature 1
The first messaging system with a
seamless topics design

12. Qiscus Topics organizes
conversations, files and
even URLs into topics.
Value to Users #1
Ensures organized tracking of tasks and
discussions
Synchronous Asynchronous
Communicate with team members
real-time on multiple topics without
messing up the discussions.
Participate or revisit the discussions at a
later point of time without disrupting /
losing track of the key points.
Each topic can be
assigned to 1 staff/
team to take charge.
The managers are able to
track and ensure things
are done promptly.

13. The messaging system with room
based arrangements
Feature 2

14. Personalized mobile concierge for your
guests throughout their stay
Personalized mobile concierge can be
done with your guests throughout their
stay with you:
Rooms can be created for your guests to:
- Check-in/Check-Out via Messaging
- City guide/tour
- Facilities Bookings
- General help/feedback within or
beyond hotel boundaries
Value to Users #2
Check-in /
Check-Out
Hotel
Promotions /
Facilities
Reservations
City Guide
Single Project Room

15. Highly organized discussion rooms for your
internal teams
For Management:
• Get quick updates from the different
departments ICs
• Give directions and set goals for the
departments
• Communicate with the whole
organization
Value to Users #2
Marketing Team
Housekeeping Team
Engineering Team
Single Project Room
For Working Staff:
• Cross department collaboration for
events or daily operations
• Increase awareness on the activities in
the other rooms

16. Other Features

17. Messaging for Work
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