Employees use their own mobile devices to conduct their job functions anytime and anywhere. With the rise of the Mobile Workforce leading organizations recognize the importance of mobile innovations to get ahead of the competition. Good content orchestration and effectiveness solutions can make sure the right content gets to the right people, hence saving time, improving productivity, speeding up the information gathering and influencing action.

1. 1
Internal Communications:
Inspiring Employee Engagement
#corecontent

2. 2
Today’s webinar speaker
Ron Maturo
Internal Communications and Employee
Engagement Executive, formerly with
Bank of New York, Merck and Rolls Royce
Energy
#corecontent
Alex Romanovich
Chief Revenue and Marketing Officer
at CoreDigitalWorks

3. World Mobile
Penetration
93%
North America
Penetration
101%
Explosion of mobile devices
Explosion of connected
“smart” devices –
smartphones and tablets
– is enabling and
challenging
organizations in every
industry to transform
their business
processes.
Source WeAreSocial
#corecontent
3
World
Average
93%

4. Explosion of content
1. Spending on content marketing, video marketing,
and social media will increase by 15.1% in 2013 to a
total of $118.4 billion. (Source: eMarketer).
2. Nine in 10 organizations market with content.
(Source: Content Marketing Institute)
3. According to 37% of marketing managers, the most
important way to engage customers is content-led
websites. (Source: The CMA)
4. 78% of chief marketing officers think custom content
is the future of marketing. (Source: Hanley-Wood
Business Media)
5. Eight out of 10 CMOs believe custom content should
be an integral part of a marketing strategy.
(Source: Hanley-Wood Business Media)
6. The use of video content has risen from 52% in 2011
to 70% in 2012. (Source: Content Marketing Institute
and Marketing Profs)
4
#corecontent

5. 7. The use of mobile-optimized content marketing has
risen from 15% in 2011 to 33% in 2012. (Source:
Content Marketing Institute and Marketing Profs)
8. The use of virtual video conferences has risen from
10% in 2011 to 28% in 2012. (Source: Content
Marketing Institute and Marketing Profs)
9. Companies with fewer than 10 employees typically
allocate 42% of their marketing budget to content.
(Source: Content Marketing Institute and Marketing
Profs)
10. Companies with over 1,000 employees typically
allocate 24% of their marketing budget to content.
(Source: Content Marketing Institute and Marketing
Profs)
11. The average, annual spend on branded content
outsourcing was a $371,364, and $987,417 for
companies that exclusively outsource. (Source: Custom
Content Council)
5
Explosion of content
(cont.)
#corecontent

6. 6
Internal Communications
Challenges
#corecontent
1
2
3
4 6
5
More than 50%
of the companies
don’t have social
media policy
STAFFING
Cost
effectiveness
Management
(time, learning
new platform,
etc.)
Content
security
7
Is this yet
another
channel to
manage?
MEASUREMENT

7. 7
#corecontent

8. 8
#corecontent
ENGAGED
These employees work
With passion and feel
A profound connections
To their company. They
drive innovation and
move the organization
forward.
NON-ENGAGED
Employees are
essentially “checked out”.
They’re sleepwalking
through their workday,
putting time – but not
energy or passion into
their work.
DISENGAGED
Actively disengaged
employees aren’t just
unhappy at work; they’re
busy acting out their
unhappiness. Every day,
these workers undermine
what their engaged
coworkers accomplish.
The Three Types of Employees

9. #corecontent
9
Start the dialogue
1. Social media is considered to be the main trend in internal
communications
2. Organizations are being challenged by conflicting goals of attracting
younger talent while improving morale
3. Employees of all ages are demanding more timely and transparent
communications
IC departments are being challenged by organizational restructuring,
reduced time, increased workload, and less resources.
Communicators are evolving their strategies to be more personalized,
relevant and timely.

10. 10
#corecontent
See How You Can Benefit
Engage + Enable your employees and here’s how you could benefit
Increase employee
performance by
40%
Increase customer
satisfaction by
18%
Multiply your financial
success
X 4⅟2
Decrease employee
turnover by
14%
Source: Based on linkage case studies using
Hay Group’s global normative database

11. 11
Mobility
Users want to be able to
access corporate data from
any device, anywhere. In
BYOD environments where
the user owns the device,
device-level security access
solutions such as VPNs
and/or custom network
settings can increase IT
administration. Users may
not be familiar with how to
install a VPN, create a key,
and operate the VPN, which
can generate costly help
desk calls.
Productivity
Business functions and
applications may be
complicated by client-
side security controls.
Logging on to a VPN can
delay access to corporate
resources or slow down
access to performance-
sensitive data, thereby
inhibiting employee
productivity
Transparency
Users need to have the
same native
experience with each
application. Solutions
that slow down or alter
the user experience
are invasive and lower
productivity
Privacy
When users own the
device, they do not want
the inconvenience of
turning corporate
security on or off
depending on personal
use. Moreover, they do
not want the corporate
logging of personal
information.
#corecontent
Employee/User Needs

12. 12
#corecontent
Visibility and
control
Allow enterprise to decide
who gets what and under
what conditions. IT needs to
know what happens with
sensitive corporate data after
it has been downloaded to
employee devices. What
data left, how sensitive is it,
and who downloaded it are
among the questions IT must
answer.
Ease of
deployment
IT needs a solution that
does not require a team
of network administrators
to roll out. Solution that
is easy to deploy and
manage than a complex
and tortuous system
operating in corporate
network
Security and
compliance
Employees don't want
to give up control of
their personal device to
the organization. IT
needs to secure the data
on BYOD devices
without installing
software agents on each
and every device.
Inter-operate
Furthermore, IT needs
a solution that
interoperates with
existing Legacy data,
CRM, Content
Management, Business
Intelligence, etc.
IT Needs

13. 13
Employee engagement surveys. Survey data must be specific, relevant, and
actionable for any team and organization level. Employees will expect action to follow.
Focus on engagement at the local and organizational level. Real change happens
at the local level, but it only happens when organization leaders set the tone from the
top.
Select the right tools of communication. BYOD and social media are the two
leading drivers of change in the enterprise. Use them wisely to increase employee
engagement and improve upon metrics.
Define engagement goals in realistic, everyday terms. To bring engagement to life,
leaders must make engagement goals meaningful to employee’s day-to-day
experiences.
See How You Can Benefit
#corecontent

14. 14
We are all about
Relevant. Focused. Content Orchestration.
CoreDigitalWorks products family
#corecontent

15. Why
15
#corecontent
CoreContent and CoreMobile:
• Will save you and your enterprise time and money on
R&D.
• Will bring you up to speed with a pre-designed app and
centralized management platform
• Will Provide you with a white-labled products to fit your
brand needs
• Integrate and Sync with corporate already owned
backend systems like CRM, CMS, Legacy Data, etc.
Will allow you to:
• Embrace the BYOD policy, having a full set of native
apps for iOS, Android and Windows Mobile with intuitive
and easy-to-use user interface
• Take control with a role-based management system
and usage rules-like policy settings
• Put it at ease for end-users. Simply download the app
and start getting updates within your role at the corp.
• Deliver Push vs PULL - Buzz your app user that New
content is here! and needs his/her attention.!
• Orchestrate. Set content lifetime and availability
schedule compliant with your regulatory policy.
• Operate with a broad range of content type from a
simple text doc to a streaming media
• Measure and Analyze content effectiveness. Get aware
of the points you should pay attention to: if and how,
who and when your content was consumed and what is
the coverage.

16. 16
Unique to Your Company Program
#corecontent

17. 17
Orchestrate
#corecontent

18. 18
#corecontent
I my
job
Q & A