The document provides information about QuikrHomes, a real estate marketing company in India. It details the services QuikrHomes provides, including real estate research and data collection across various Indian cities. Key services highlighted include project performance analysis, demand and supply analysis at the city and micro-market level, and consumer surveys. The document also describes QuikrHomes' methodology for collecting and auditing real estate data from various sources.

1. http://www.quikr.com/homes
Delivering comprehensive real estate services that
produce superior results...
QuikrHomes Market Intelligence & Research Services

2. The leading real estate marketing
solutions company in India. We
have the largest and most
comprehensive list of detailed real
estate sales and rental options
covering all cities and budget
categories.
The portal where home buyers
meet real life imagery and
neighborhood reviews by real
people, to make purchase
decisions. A forum for people who
believe that home buying is much
more than making just an
investment.
The site that helps investors get
maximum ROI by providing
thoroughly researched information
about real estate projects. Tap into
the credibility established by our
unbiased real estate ratings and
reviews.
WE ARE

3. We are one of India’s largest and most searched property portal
32+Million unique visitors
80+Data points for
project analysis
16,000+Locality Analyzed
2+Million listings
10,000+Builders
Unbiased
project Ratings
450+Million page views
1.35+Lakh projects

4. Together we own…
75% of online traffic

5. Significant ones:
• Launch Date
• Possession Date
• Monthly Absorption and Supply
• Launched Units
• BHK Spilt and Numbers
• Legal and Bank Approvals
• Project Construction Status
• Price Per Sq.ft
• Ticket Price
…and many more
Comprehensive data collection
with 80+ data points for each project
Frequency of Data update: Every 45 days

6. KOLKATA
NCR
AHMEDABAD
PUNE
MMR
CHENNAIBANGALORE
HYDERABAD
…And many more cities
ChandigarhMohali
Jaipur Lucknow
Bhopal
Nagpur
Vizag
Cochin
Kozhikode
Coimbatore
Indore
Nasik
Vadodara
City Completed Ongoing
Ahmedabad 2,072 514
Bangalore 14,842 3,172
Chennai 10,961 1,547
Hyderabad 14,938 806
Kolkata 2,073 1,095
MMR 28,747 3,765
NCR 6,689 2,513
Pune 15,869 1,935
Other Tier 2 &
3 Cities
8,64,000 12,07,649
We cover all major Indian cities
Total of 1.35+ lakhs projects
with 23,000 ongoing

7. Our Team
• The Market Intelligence and Research team comprise a mix of people from various genres, which include urban
planners, geographers, data analysts and journalists, the team has expertise in content development and
Quality Audit.
• We have team of 100 dedicated FOS(Feet on Streets) in top cities, to capture the real time data. The team not
only interact with the developer, they also involve in multiple feasibility and market forecasting studies.
• The Market Intelligence and Research team work closely with the client to understand the client requirement
and facilitates them to take informed decisions.

8. Why pick us
• Our Customer Buying Behavior Survey is our unique USP which differentiates us from other property portals.
• Analysis is based on 75% unique user traffic on our property portals.
• The Analysis gives clear insight on buying behavior of real estate consumer and their preferences.
• By leveraging the analysis, real estate stakeholders can
take informed decisions for future expansion.
• The analysis distinctly shows what real estate buyers
looking at what price point and their preferred micro
markets.

9. OURSCOPE OF
WORK

10. RESIDENTIAL PROJECT
10
What It Takes to Make a “Top class housing project”?
METICULOUS PLANNING AND
SEAMLESS EXECUTION

11. What we do
City
• City Level Demand
vs Supply Analysis
• City Performance
Analysis
• Execution Delay
Reports
• New Launch Tracker
• Subscription Based
Data Services
Micro Market
performance
• Micro Market Price
Trend
• Geo Spatial Analysis
• Catchment Area
Analysis
• Subscription Based
Data Services
Project
• Project
Performance
• One Click Project
Report
• Project Comparison
report
• Project Valuation &
Monitoring
• Subscription Based
Data Services
• Product Mix
Builder
• Builder Share
Analysis
• Competitor Analysis
• Developer
Assessment Report
• Subscription Based
Data Services
Sentiment Index
• Customer
Sentiment Index
• Builder Sentiment
Index
• Agent Sentiment
Index
• Market Sentiment
Index
Other Services
• Market Entry
Strategies
• Portfolio
Management
• Feasibility Reports
• White Papers
• Regulatory & Infra
Analytics
• PE Deals

12. Our Services
City Overview
• In-depth Demand vs Supply Analysis.
• New Launch Tracker.
• City Performance Analysis (On basis of Sales Velocity).
• Inventory overhang per city.
Micro Market Overview
• In-depth Micro Market Analysis.
• Catchment Area Analysis.
• Geo Spatial Analysis.
• Micro Market Price Trend.
• Top Performing Micro Markets and its Key Metrics.

13. Our Services
Project Overview
• In-depth Project Performance insights.
• Project comparison report.
• One-click project report.
Developer Overview
• Builder share analysis.
• Competitor analysis.
• Developer Assessment report.

14. Our Services
Sentiment Index and Other Services Overview
• Market Sentiment index
• Market Entry Strategies
• Portfolio Management
• Feasibility Reports
• White Papers
• Product Mix
• Residential Property
Registration Data

15. Our Products and Services
Reality database
• Demand vs supply analysis
• Price trend
• Absorption trend
• Inventory build up
• Micro – market performance
• Product mix analysis
• City performance
• Project Performance
• Sales velocity
• New launch tracker
• Execution delay reports
• PE deals
• White papers
• Builder share analysis
We will also have an offline delivery model for clients who do not want to subscribe to the product, but
would still be interested in getting regular market insight and competitive intelligence reports
• Concept testing studies
• Location strategy
• Feasibility studies
• Entry strategy
• Consumer surveys
• Market potential studies
• Product mix assessment
• Tracker and builder assessment
Research and consulting

16. Research Methodology
PLANNING
• Understanding client requirement
ANALYSIS
• Customized data collection
• Market trend forecast
• Master plan analysis
• GIS based analysis
• Consumer / Stake-holder surveys
• Historic development and trend analysis
• Tracking actual user database
REVIEW
• Checking, analyzing &
modifying data
• Constant client support
OUTPUT
• Execution and delivery

17. Data collection and Audit process
Tele
callers
Data
Collection
Field survey
Executives
Residential &
Commercial
Team lead of respective
micro market will audit the
upload data on internet
Team lead will update the
data if any variation is found
and upload data for next
level of audit
Team of tele callers verifies the
updated data on internet
Audit team takes out the data from
the internet and live server on some
selected parameters for auditing
Variation is taken out in
percentage from the
comparison of data
Data uploaded on internet
for verification
After checking the
variation and approval, the
data is uploaded on the
live server which can be
accessed by the end user
Level 1 Audit
Level 2 Audit
Level 3 Audit

18. SUCCESS
STORIES

19. Success stories
Our approach
• Catchment area analysis within 3 km
radius of the site
• Competitive analysis of the benchmarked
projects
• Demand and supply analysis
• Captured the product mix and best selling
configuration
We delivered
• Best selling
configuration
• Ideal size of the unit
accordance to FSI
policies
Result
The client received
an overwhelming
response for his
project with respect
to size and
configurations
Our approach
• Land alignment and continuity of the
subject site
• Computing FSI for different schemes of
development
• Zone demarcation of the subject site
We delivered
• Township
development could be
suitable for the
subject site
Result
Declared as the best
township of the city
A reality player approached us
for detailed study on entry
strategies in the said micro
market and recommend the
hot selling configuration
A developer query for best use
analysis of the land parcel
purchased

20. Thank You
For Residential Data Services please contact –
Prashant Kumar Thakur
Head of Research & Data Services
prashant.thakur@quikr.com
9916047224