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qChange:
CUEING BEHAVIOR AT
POINT OF CHOICE
BEHAVIORAL
INTERNET
OF
THINGS
CONTENTS • What is qChange
• Why qChange
• How qChange works
• Other uses
WHAT IS
Qchange?
qChange…
• creates nudges at the point of choice
• uses micro-locations for behavioral nudges
• conducts real time experiments in a retail or
organizational settings
• collects large scale behavioral data in native
environments
• creates choregraphed conversations
• is a Behavioral Internet of Things (BIot)
organization
HOW qCHANGE
WORKS
PLACE THE BEACONS
WHERE YOU WANT TO
CHOREGRAPH
CONVERSATIONS &
BEHAVIORS
USE THE SIMPLE
DASHBOARD TO
CREATE
EXPERIMENTS &
COMMUNICATIONS
THE TECHNOLOGY
TAKES OVER AND
SENDS THE
TARGETED NUDGES
IMAGINE
INFLUENCING
BEHAVIOR AT THE
POINT OF CHOICE
EXAMPLE 1
EMPLOYEES OFTEN MAKE THE
EASY CHOICE
HOWEVER, WE PROVIDE A NUDGE AT
THE POINT OF CHOICE!
THE PROXIMITY
BEACON TRIGGERS A
NOTIFICATION AT THE
ELEVATOR ON THE
PHONE (OR SMART
WATCH)
How might your
energy level
increase if you
take the stairs?
Would it make you
more alert and
productive?
GIVEN A NUDGE,
ONE FLIGHT OF
STAIRS IS NOT
TOO MUCH
By the way, we use a second beacon that records if
the employee used the stairs or not….
IMAGINE CREATING
MEANINGFUL
CONVERSATIONS
EXAMPLE 2
Place the beacons in
areas that create
choregraphed
conversations
TRIGGER A QUESTION TO STIMULATE A
CONVERSATION
NOTIFICATION: Imagine that
you are working in an
organization that values
everyone’s experiences. Ask
the next colleague what is
the best part of their day.
YOU’VE JUST
CREATED A
CHOREGRAPHED
CONVERSATION
SOME OTHER EXAMPLES, BUT THERE ARE MANY
MORE
EXPERIMENTS VALUE ALIGNMENT ENGAGE BY MICRO-SEGMENT
WHY Qchange?
Founder has 15 years of behavioral and communication experience
New & unique use of beacon technology
Ability to segment employee population to target unique communications
Ability to create real time experiments to test best behavioral nudges
THANK YOU!
JAMES KELLEY, PH.D. INFO@QCHANGE.LIFE USA & MIDDLE EAST

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