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W E R E M Y E X P E C T A T I O N S M E T
& W E R E T H E E N D R E S U L T S
E F F E C T I V E ?
MY EXPECTATION
FINAL OUTCOME
I wanted to demonstrate this effect as I believed the concept w as
both innovative and visually exc iting. It was inspired b y director Ian
Pons Jewell’s composition for Crystal Fighter’s song ‘Follow’ .
The overall aesthetic shown in my final design, in my opinion, was
successfully exec uted . It followed my storyboard almost precisely,
however, o n the day o f filming I decided to tell my actors to dance
in their arrangements, therefore contradicting my original intention
somewhat . The result was more effective though, personally, as the
movement underlines the character transfiguration, plus the pace
coincides with the tune of the song . One detail that reduces the
effectiveness o f the footage was the occasional interruption o f solid
black material . This was unintentionally inserted and was the
consequence o f error ; it disturbed the footage and demoted the
illusion slightly .
WERE MY EXPECTAIONS MET & WAS THE
OUTCOME EFFECTIVE?
MY EXPECTATION:
FINAL OUTCOME
WERE MY EXPECTAIONS MET & WAS THE
OUTCOME EFFECTIVE?
L i k e w i t h t h e p r e v i o u s l y d i s c u s s e d e f f e c t , t h e i n s e r t i o n o f t h i s p a r t i c u l a r
o p t i c a l i s d u e t o m y i m p r e s s i o n o f i t b e i n g s t i m u l a t i n g a n d i m a g i n a t i v e ,
t h e r e f o r e m a i n t a i n i n g t h e i n t e r e s t o f m y a u d i e n c e . T h e c o n c e p t d e r i v e s
f r o m t h e 2 0 1 3 S l e n d e r t o n e a d v e r t , w h i c h e q u a l l y e m b r a c e s a t h r e e p a r t
f l i p b o o k s t y l e a p p e a r a n c e .
I d e e m t h e f i n a l d e s i g n , a s a w h o l e , t o b e e f f e c t i v e e s p e c i a l l y c o m b i n e d
w i t h t h e “ d a n c e l i k e a n a w k w a r d p e r s o n ” b r i e f b e c a u s e i t a d d e d a n
i n t e r e s t i n g a n g l e & r e f l e c t e d t h e l i g h t g r o o v e – e d u c i n g n a t u r e o f t h e
m e l o d y . I t c o n f o u n d e d m y e x p e c t a t i o n s s l i g h t l y a s m y o r i g i n a l i n t e n t i o n
w a s t o k e e p t h e b a c k d r o p m i n i m a l , t o d r a w a t t e n t i o n t o t h e e f f e c t i t s e l f ,
h o w e v e r , I b e l i e v e t h e o u t c o m e i s m u c h m o r e a t t r a c t i v e a s t h e u s e o f
c o l o u r c o r r e c t i o n a n d o v e r l a y s c o r r e s p o n d s w i t h t h e r e s t o f t h e f i l m . I n
t e r m s o f c r i t i q u e , I w i s h I h a d a l i g n e d t h e f o o t a g e s t r i p s h o r i z o n t a l l y a s
t h e u n e v e n n e s s i s a p p a r e n t w i t h i n t h e s l i d e t r a n s i t i o n , i n c r e a s i n g t h e
a m a t e u r i s m .
MY EXPECTATION:
FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME
WERE MY EXPECTAIONS MET & WAS THE
OUTCOME EFFECTIVE?
M y i n t e n t i o n h e r e w a s t o p r o v i d e t h e i l l u s i o n o f a p r o j e c t o r , a p p l y i n g
o v e r l a y s d i g i t a l l y t o s h o w t h i s , a s a g e n u i n e p r o j e c t o r w o u l d ’ v e b e e n
d i f f i c u l t t o a c c e s s w i t h i n t h e g i v e n t i m e a n d t o t r a n s p o r t t o m y v e n u e ( s ) .
M y c h i e f i n s p i r a t i o n b e h i n d t h i s s p e c t a c l e w a s T e m p l e s v i d e o f o r t h e i r h i t
‘ S h e l t e r S o n g ’ , i n w h i c h t h e y d e m o n s t r a t e a s i m i l a r n o t i o n o f l a y e r i n g
d i f f e r e n t a r t , t e x t u r e s a n d p a t t e r n s a g a i n s t p e r f o r m a n c e f o o t a g e t o c r e a t e
t h e i m p r e s s i o n o f a h a l l u c i n o g e n i c t r a n c e .
I b e l i e v e t h e a e s t h e t i c i s v e r y e f f e c t i v e , e x p r e s s l y b e c a u s e I u s e d a
v a r i e t y o f t h e m . O n t h e c o n t r a r y , I t h i n k i t i s m o s t e f f e c t i v e w h e n m o v i n g
f o o t a g e i s l a y e r e d o n t o p , a s o p p o s e d t o s t i l l i m a g e s , a s t h e t w o
c o n f l i c t i n g m o t i o n s c r e a t e a s u r r e a l s e n s e , a m p l i f y i n g m y o r i g i n a l
i n t e n t i o n o f p r e s e n t i n g p s y c h e d e l i c q u a l i t i e s . I a l s o c o u l d ’ v e i m p l e m e n t e d
a m o r e d i v e r s e r a n g e o f l a y e r b l e n d m o d e s t o p r o d u c e m u l t i p l i c i t y .
MY EXPECTATION:
FINAL OUTCOME
WERE MY EXPECTAIONS MET & WAS THE
OUTCOME EFFECTIVE?
M y o b j e c t i v e w a s t o p o r t r a y a n e s t a b l i s h i n g s h o t o f m y p r e d o m i n a n t
l o c a t i o n t o r e v e a l w h e r e t h e a c t i o n i s t a k i n g p l a c e a n d t o e s t a b l i s h s o m e
c o n t e x t . O n e l o n g - e s t a b l i s h i n g s h o t w a s o r i g i n a l l y s u p p o s e d t o b e s h o w n ,
f o r a f o u r s e c o n d d u r a t i o n , f e a t u r i n g t h e f l i c k e r o f l i g h t s t o c o i n c i d e w i t h
t h e b e a t o f t h e s o n g . T h e o u t c o m e , h o w e v e r , d e m o n s t r a t e d t h r e e d i f f e r e n t
e s t a b l i s h i n g s h o t s o f d i s s i m i l a r f r a m e s i z e s . T h e s e s h o t s w e r e p o s i t i o n e d
b e t w e e n t h e m i n i m a l d i s p l a y o f t h e b a n d a n d s o n g n a m e . I c o n s i d e r t h e
o u t c o m e t o b e m o r e e f f e c t i v e t h a n m y i n i t i a l i d e a a s m u l t i p l i c i t y g r a b s
t h e a t t e n t i o n o f t h e a u d i e n c e . I b e l i e v e I c o u l d ’ v e e x e c u t e d t h e o p e n i n g
m o r e e f f e c t i v e l y , h o w e v e r , b y i n c l u d i n g m o r e l o n g s h o t s , s o t h e a u d i e n c e
c o u l d d i s t i n g u i s h t h e a p p e a r a n c e a n d s t r u c t u r e o f t h e e n t i r e p r e m i s e s . I
a l s o r e g r e t h o l d i n g t h e c a m e r a b y h a n d i n t w o s h o t s a s i t c r e a t e s a n
u n s t a b l e e x t e r i o r , s e e m i n g l e s s p r o f e s s i o n a l .

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Q23

  • 1. W E R E M Y E X P E C T A T I O N S M E T & W E R E T H E E N D R E S U L T S E F F E C T I V E ?
  • 4. I wanted to demonstrate this effect as I believed the concept w as both innovative and visually exc iting. It was inspired b y director Ian Pons Jewell’s composition for Crystal Fighter’s song ‘Follow’ . The overall aesthetic shown in my final design, in my opinion, was successfully exec uted . It followed my storyboard almost precisely, however, o n the day o f filming I decided to tell my actors to dance in their arrangements, therefore contradicting my original intention somewhat . The result was more effective though, personally, as the movement underlines the character transfiguration, plus the pace coincides with the tune of the song . One detail that reduces the effectiveness o f the footage was the occasional interruption o f solid black material . This was unintentionally inserted and was the consequence o f error ; it disturbed the footage and demoted the illusion slightly . WERE MY EXPECTAIONS MET & WAS THE OUTCOME EFFECTIVE?
  • 7. WERE MY EXPECTAIONS MET & WAS THE OUTCOME EFFECTIVE? L i k e w i t h t h e p r e v i o u s l y d i s c u s s e d e f f e c t , t h e i n s e r t i o n o f t h i s p a r t i c u l a r o p t i c a l i s d u e t o m y i m p r e s s i o n o f i t b e i n g s t i m u l a t i n g a n d i m a g i n a t i v e , t h e r e f o r e m a i n t a i n i n g t h e i n t e r e s t o f m y a u d i e n c e . T h e c o n c e p t d e r i v e s f r o m t h e 2 0 1 3 S l e n d e r t o n e a d v e r t , w h i c h e q u a l l y e m b r a c e s a t h r e e p a r t f l i p b o o k s t y l e a p p e a r a n c e . I d e e m t h e f i n a l d e s i g n , a s a w h o l e , t o b e e f f e c t i v e e s p e c i a l l y c o m b i n e d w i t h t h e “ d a n c e l i k e a n a w k w a r d p e r s o n ” b r i e f b e c a u s e i t a d d e d a n i n t e r e s t i n g a n g l e & r e f l e c t e d t h e l i g h t g r o o v e – e d u c i n g n a t u r e o f t h e m e l o d y . I t c o n f o u n d e d m y e x p e c t a t i o n s s l i g h t l y a s m y o r i g i n a l i n t e n t i o n w a s t o k e e p t h e b a c k d r o p m i n i m a l , t o d r a w a t t e n t i o n t o t h e e f f e c t i t s e l f , h o w e v e r , I b e l i e v e t h e o u t c o m e i s m u c h m o r e a t t r a c t i v e a s t h e u s e o f c o l o u r c o r r e c t i o n a n d o v e r l a y s c o r r e s p o n d s w i t h t h e r e s t o f t h e f i l m . I n t e r m s o f c r i t i q u e , I w i s h I h a d a l i g n e d t h e f o o t a g e s t r i p s h o r i z o n t a l l y a s t h e u n e v e n n e s s i s a p p a r e n t w i t h i n t h e s l i d e t r a n s i t i o n , i n c r e a s i n g t h e a m a t e u r i s m .
  • 13. WERE MY EXPECTAIONS MET & WAS THE OUTCOME EFFECTIVE? M y i n t e n t i o n h e r e w a s t o p r o v i d e t h e i l l u s i o n o f a p r o j e c t o r , a p p l y i n g o v e r l a y s d i g i t a l l y t o s h o w t h i s , a s a g e n u i n e p r o j e c t o r w o u l d ’ v e b e e n d i f f i c u l t t o a c c e s s w i t h i n t h e g i v e n t i m e a n d t o t r a n s p o r t t o m y v e n u e ( s ) . M y c h i e f i n s p i r a t i o n b e h i n d t h i s s p e c t a c l e w a s T e m p l e s v i d e o f o r t h e i r h i t ‘ S h e l t e r S o n g ’ , i n w h i c h t h e y d e m o n s t r a t e a s i m i l a r n o t i o n o f l a y e r i n g d i f f e r e n t a r t , t e x t u r e s a n d p a t t e r n s a g a i n s t p e r f o r m a n c e f o o t a g e t o c r e a t e t h e i m p r e s s i o n o f a h a l l u c i n o g e n i c t r a n c e . I b e l i e v e t h e a e s t h e t i c i s v e r y e f f e c t i v e , e x p r e s s l y b e c a u s e I u s e d a v a r i e t y o f t h e m . O n t h e c o n t r a r y , I t h i n k i t i s m o s t e f f e c t i v e w h e n m o v i n g f o o t a g e i s l a y e r e d o n t o p , a s o p p o s e d t o s t i l l i m a g e s , a s t h e t w o c o n f l i c t i n g m o t i o n s c r e a t e a s u r r e a l s e n s e , a m p l i f y i n g m y o r i g i n a l i n t e n t i o n o f p r e s e n t i n g p s y c h e d e l i c q u a l i t i e s . I a l s o c o u l d ’ v e i m p l e m e n t e d a m o r e d i v e r s e r a n g e o f l a y e r b l e n d m o d e s t o p r o d u c e m u l t i p l i c i t y .
  • 16. WERE MY EXPECTAIONS MET & WAS THE OUTCOME EFFECTIVE? M y o b j e c t i v e w a s t o p o r t r a y a n e s t a b l i s h i n g s h o t o f m y p r e d o m i n a n t l o c a t i o n t o r e v e a l w h e r e t h e a c t i o n i s t a k i n g p l a c e a n d t o e s t a b l i s h s o m e c o n t e x t . O n e l o n g - e s t a b l i s h i n g s h o t w a s o r i g i n a l l y s u p p o s e d t o b e s h o w n , f o r a f o u r s e c o n d d u r a t i o n , f e a t u r i n g t h e f l i c k e r o f l i g h t s t o c o i n c i d e w i t h t h e b e a t o f t h e s o n g . T h e o u t c o m e , h o w e v e r , d e m o n s t r a t e d t h r e e d i f f e r e n t e s t a b l i s h i n g s h o t s o f d i s s i m i l a r f r a m e s i z e s . T h e s e s h o t s w e r e p o s i t i o n e d b e t w e e n t h e m i n i m a l d i s p l a y o f t h e b a n d a n d s o n g n a m e . I c o n s i d e r t h e o u t c o m e t o b e m o r e e f f e c t i v e t h a n m y i n i t i a l i d e a a s m u l t i p l i c i t y g r a b s t h e a t t e n t i o n o f t h e a u d i e n c e . I b e l i e v e I c o u l d ’ v e e x e c u t e d t h e o p e n i n g m o r e e f f e c t i v e l y , h o w e v e r , b y i n c l u d i n g m o r e l o n g s h o t s , s o t h e a u d i e n c e c o u l d d i s t i n g u i s h t h e a p p e a r a n c e a n d s t r u c t u r e o f t h e e n t i r e p r e m i s e s . I a l s o r e g r e t h o l d i n g t h e c a m e r a b y h a n d i n t w o s h o t s a s i t c r e a t e s a n u n s t a b l e e x t e r i o r , s e e m i n g l e s s p r o f e s s i o n a l .