Highlights of PWCs report.

1. State of the Asian Sport
Industry
Greg Unsworth, PwC
Singapore TMT Industry leader
www.pwc.com/sportsoutlook

2. PwC
Summary
The Following is an edited highlights
of Greg Unsworth’s presentation at
Sports Matters in Singapore, May
18th 2013. Details of where to find the
full report are available at the end of
this document

3. PwC
Has Asia arrived?
What’s next for the
Sport industry?

4. PwC
18 September 2013
What we will address -
4
1. The size of the prize
2. Changing the game in Asia
3. Unlocking growth

5. PwC
The size of the prize

6. PwC
18 September 2013
How big is the global sports market now?
Market size in 2012.......$130 bn
5
Gate Revenues
31%
Media Rights
25%
Sponsorships
30%
Merchandising
14%
2012 Global sport market by sector

7. PwC
18 September 2013
The global sports market is growing faster than the
global economy
6
Market size in 2015…
$145bn

8. PwC
18 September 2013
Global Sports Market by Region
7
North America
41% of global
revenues
Latin America
5% of global revenues
EMEA
35% of global
revenues
Asia Pacific
19% of global revenues

9. PwC
Changing the game
in Asia

10. PwC
18 September 2013
Closer convergence between sport and entertainment
industries
Sponsorship
Growing in importance across all
markets and will require more
sophisticated measurement
techniques to monitor success
Merchandising
Key to generating engagement
amongst people who live in
different markets
Gate revenues
Still key in certain markets, but
growing less quickly
Media
Helps to maximise engagement, but
challenge is how to control and
monetise content
11

11. PwC
Unlocking growth

12. PwC
18 September 2013
Commercial challenges Financial sustainability
Internationalisation Measuring success
16
Rapid growth brings its own challenges

13. © 2013 PwC. All rights reserved. Not for further distribution without the permission of PwC.
“PwC” refers to the network of member firms of PricewaterhouseCoopers International Limited
(PwCIL), or, as the context requires, individual member firms of the PwC network. Each
member firm is a separate legal entity and does not act as agent of PwCIL or any other
member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or
liable for the acts or omissions of any of its member firms nor can it control the exercise of
their professional judgment or bind them in any way. No member firm is responsible or liable
for the acts or omissions of any other member firm nor can it control the exercise of another
member firm’s professional judgment or bind another member firm or PwCIL in any way.
www.pwc.com/sportsoutlook
Please email Greg Unsworth to request a complimentary copy of the
full report : greg.unsworth@sg.pwc.com