How to establish your personal brand through blogging, a three stage model: Learn, Share, Connect. Strategy and tactics for presenting yourself online, building a presence, and connecting with others.

1. Putting yourself
out there
blogging your personal brand
Tom Catalini
Suffolk University
November 5, 2011

2. WHY?
LEARN
SHARE
CONNECT

3. LE A R N
How to blog
✦mechanics
✦style
✦mindset
✦culture

4. The best way to
learn about
social media
is to participate

5. enclaves
EXPLORE people
topics
patterns
interests
ideas
resources
sources
tools

6. Listen,
then speak

7. ...and think
about what your
personal brand
should be...

8. Books!

9. Recap
LEARN
✦mechanics
✦style
✦mindset
✦culture

10. ...and consider what
you might want to
contribute
to the conversation...

11. SHA R E
✦become visible
✦establish a presence
✦put forth ideas
✦build influence

12. Set the tone for
your personal brand

13. WHO ARE YOU?
name
avatar
short bio
about page
personal interests
opinions
location
themes
ideas

14. ...and WHY
do I care?

15. YOUR
BLOG
HOME
BASE
ONLINE

16. You need a
THEME

17. ...but it can be
FLEXIBLE

18. PUBLISH
your ideas

19. You’ll need to be
CONSISTENT
if you want to become
ESTABLISHED

20. You’ll need to become
ESTABLISHED
if you want to become
INFLUENTIAL

21. Recap
SHARE
✦become visible
✦establish a presence
✦put forth ideas
✦build influence

22. ...and be open to
connecting
around ideas...

23. ONNECT
C
✦reach out
✦discover new circles
✦try new platforms
✦be a good host

24. Establish your
reputation

25. HELLO
comment on
other blogs
connect on
other platforms

26. FOLLOW
other people
and see where
they go

27. new people
MEET
DISCOVER
new venues

28. Make sure
your blog is
Welcoming
and
Easy to navigate

29. ...and be a
gracious host

30. Recap
CONNECT
✦reach out
✦discover new circles
✦try new platforms
✦be a good host

31. LEARN
SHARE
CONNECT

32. ?
http://About.me/TomCatalini