The document discusses redesigning an organization's intranet based on staff feedback. It notes issues with the current intranet such as outdated and inconsistent content. Staff workshops were held where employees shared complaints about the intranet and ideas for improvement. Key lessons from the workshops were to keep groups small, hold sessions at lunchtime with food, and make the sessions fun. Staff feedback will help prioritize decisions for the new intranet, which aims to improve delivery of news, enable collaboration, and highlight achievements. Success will be measured through analytics, user feedback, and reduced time to complete tasks.
Intranet page planning with content design techniquesIntranet Now
"A podcast with slides - see the video: https://www.clearbox.co.uk/portfolio-item/intranet-content-planning/ )
As a communicator and intranet publisher, you know how to write well, but have you got a research approach to help you write exactly what should be covered? Before you write a single word, you should learn what your colleagues really need from you.
Wedge and Suzie talk through some content design techniques and research methods, and discuss their own experiences to help you make the most of your intranet news and reference pages.
Linking the digital workplace to organisation design — Jon InghamIntranet Now
Strategic value requires an intranet or digital workplace that fits with the rest of the business and the organisation. A particularly critical requirement is to define the most important types of organisational group and network.
Auditing your intranet content — Annette Corbett — DigiSEOIntranet Now
A content audit can tell a thousand stories and provide the foundations for a robust governance framework, identify gaps in content and inform your current, or future, site navigation.
http://tiny.cc/34zsdz
Intranet page planning with content design techniquesIntranet Now
"A podcast with slides - see the video: https://www.clearbox.co.uk/portfolio-item/intranet-content-planning/ )
As a communicator and intranet publisher, you know how to write well, but have you got a research approach to help you write exactly what should be covered? Before you write a single word, you should learn what your colleagues really need from you.
Wedge and Suzie talk through some content design techniques and research methods, and discuss their own experiences to help you make the most of your intranet news and reference pages.
Linking the digital workplace to organisation design — Jon InghamIntranet Now
Strategic value requires an intranet or digital workplace that fits with the rest of the business and the organisation. A particularly critical requirement is to define the most important types of organisational group and network.
Auditing your intranet content — Annette Corbett — DigiSEOIntranet Now
A content audit can tell a thousand stories and provide the foundations for a robust governance framework, identify gaps in content and inform your current, or future, site navigation.
http://tiny.cc/34zsdz
Not a long jumper — Greig Rutherford — Standard Life AberdeenIntranet Now
Making assumptions can take you into dangerous territory. That’s why Greig and the team undertook a digital diary exercise with their global workforce to ensure their views were central to creating their new digital workplace.
Digital evolution in the workplace — Simon Hudson and Martin HutchinsonIntranet Now
Traditional intranets have frequently failed to engage, regardless of the technology. Most have failed. We imagined a very different approach, built around people and processes, rather than just news and documents. So we built it.
Simon Hudson, Cloud2 and Martin Hutchinson, Berkshire Healthcare NHS Foundation Trust.
Give the people what they want — Hannah Moss — Willmott DixonIntranet Now
Engaging a dispersed workforce with different personas is challenging – a flexible approach is fundamental. Hannah talks through implementing a multi-channel digital platform to engage and empower.
Zhuzh up your content strategy —Kelly Freeman — InteractIntranet Now
Creating and executing a content strategy is a crucial element of intranet success.This quick-fire talk will explore what you should consider when crafting your online content to best suit your audiences.
One small step back one giant leap forwards — Melissa Masterton — The AAIntranet Now
The AA now has a fantastic intranet; engaging colleagues, and driving behaviours. But we needed to pause and explore our strategic and cultural needs, ahead of choosing a platform and populating the content. This talk explains how doing the groundwork set us up for success.
Measuring the value of a user centred approach to intranets — John Baptiste-K...Intranet Now
At Wellcome, they treat their intranet as an internal product, taking a user-centred approach to delivering impact for their staff and value for the organisation. This talk is about how they measure that impact / value.
Working together to give 90000 employees a voice — Jamie GarrettIntranet Now
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Not a long jumper — Greig Rutherford — Standard Life AberdeenIntranet Now
Making assumptions can take you into dangerous territory. That’s why Greig and the team undertook a digital diary exercise with their global workforce to ensure their views were central to creating their new digital workplace.
Digital evolution in the workplace — Simon Hudson and Martin HutchinsonIntranet Now
Traditional intranets have frequently failed to engage, regardless of the technology. Most have failed. We imagined a very different approach, built around people and processes, rather than just news and documents. So we built it.
Simon Hudson, Cloud2 and Martin Hutchinson, Berkshire Healthcare NHS Foundation Trust.
Give the people what they want — Hannah Moss — Willmott DixonIntranet Now
Engaging a dispersed workforce with different personas is challenging – a flexible approach is fundamental. Hannah talks through implementing a multi-channel digital platform to engage and empower.
Zhuzh up your content strategy —Kelly Freeman — InteractIntranet Now
Creating and executing a content strategy is a crucial element of intranet success.This quick-fire talk will explore what you should consider when crafting your online content to best suit your audiences.
One small step back one giant leap forwards — Melissa Masterton — The AAIntranet Now
The AA now has a fantastic intranet; engaging colleagues, and driving behaviours. But we needed to pause and explore our strategic and cultural needs, ahead of choosing a platform and populating the content. This talk explains how doing the groundwork set us up for success.
Measuring the value of a user centred approach to intranets — John Baptiste-K...Intranet Now
At Wellcome, they treat their intranet as an internal product, taking a user-centred approach to delivering impact for their staff and value for the organisation. This talk is about how they measure that impact / value.
Working together to give 90000 employees a voice — Jamie GarrettIntranet Now
Jamie Garrett, of Invotra, opened the summer conference with a sharp keynote showcasing engagement work and highlighting the benefits of employee voice and employees with a voice.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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2. Our current intranet
• Fragmented across two platforms
• Inconsistent and inflexible design
• No global search
The Hydewide home page…
• News area has no content hierarchy
• One-way broadcast – no interaction
• Unfit for workforce of the future
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3
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3. Barriers to staff engagement
• Old branding - doesn’t inspire confidence
• News area is a muddle - with no clear purpose
• No ‘content hierarchy’
• One-way broadcast
• Staff directory out of date and inconsistent
• Search and structure not fit for purpose – wasting staff time
• Does not facilitate the culture of achievement
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3
4. Culture of achievement
Clarity and focus
Work at good pace
High expectations
Staff are
empowered
Staff can
collaborate
We celebrate!
Improve the delivery of corporate news and messages
Improved digital workplace - staff can find what they need to do their job
New staff intranet is high quality, up to date and something to be proud of
Social business tools to enable two-way conversation and interaction
Improved staff directory and social business tools to facilitate collaboration
A space to highlight achievements and share success!
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3
6. What we did
• 11 workshops in different locations
• Around 100 staff members attended
• We asked for their views
• Tell us what you hate about the intranet
• Tell us how we can make it better
• Organise into themes as a group using post-its
• Using ‘peanut butter in the jam aisle’ analogy (borrowed from
last year’s Intranet Now)
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3
7. What staff said
• “Sooo much of the content is out of date”
• “But it’s not relevant to me?”
• “The staff directory is incorrect and inconsistent”
• “I can’t find anything as the search doesn’t work”
• “Why do important news items get bumped off by cake sales?”
• “I just want quick links to the documents I actually use”
• “Why can’t we add comments and ask questions?”
• “It looks really boring and old fashioned…”
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3
8. Six lessons
we learned from our
workshops
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3
9. Lesson one – who?
• Keep groups small
• Get influencers in
• Separate ‘senior’
management team
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3
10. Lesson two – when?
• Stick to lunchtime
• Mountain to
Mohammed
• Take nightclub
approach
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3
11. Lesson three –
glorious food!
• Feed them
• Write ‘free lunch’ on the
invite
• Order extra – don’t run
out
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3
12. Lesson four – the
session
• Be flexible - horses
for courses
• No gripe no gain
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3
13. Lesson five – have
fun!
• Make ‘em laugh
• Use what’s out there;
It’s made for sharing
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3
14. Lessons learned – and finally
• Double up
• Keep it simple
• Use our ‘whine and dine’ approach
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3
15. Where are we now and where are we going
• Results of the staff workshops were added to the business case
• Staff feedback will help us prioritise our decisions
• Success measures will include:
• Analytics and user journeys
• Staff feedback – formal and informal
• Reduction in time taken to complete ‘top tasks’
• Staff engagement
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3
16. The confusing library - the Two Ronnies
- You don’t classify books by their
colour!
- It’s the architect’s idea.
He said they’d look neater.
- Your system is stupid!
- Well, no one else has ever
complained…
@EMX40 @UsmanHasan3
Video:
https://youtu.be/AYxmPHLU9oA
Editor's Notes
EM Intro
EM
Home page called ‘Hydewide’ – on Umbraco 4, not updated for 7+ years.
- A ‘staff noticeboard’ where all employees can post news and events
- Where staff access our people directory
- A few pages of business-wide content and where we run comms campaigns.
Six Hyde Hubs phased in over last three years, on Umb 7.5, contain content, policies & procedures, news for the business Directorates.
EM
Staff engagement is really important, but the current intranet creates barriers to engagement
Rather than being a platform we can use to facilitate increased levels of engagement.
EM
Our ‘people’ objective is all about creating a culture of achievement where staff have clarity and focus
Can do their day jobs quickly and find the info they need
Staff can collaborate with each other and interact with business comms
EM
We wanted to talk to staff to see what they felt about the intranet
EM
EM
These will no doubt be common themes today – but here is a summary of what our staff said
My colleague Usman will now talk you through the lessons learned from our workshops
UH
Keep group small –
We had 8, you really don’t want more, keep track and keep everyone involved.
Get ‘infuencers’ in –
Not just seniority, vocal and popular types. You wil need them onside
Separate ‘senior’ managers –
(contrary to modern thinking) We ran a separate session for senior managers.
Stick to lunchtime –
No last minute excuses about other meetings or managers saying staff are ‘too busy’ … at lunchtime? Really?Mountain to M - Make it as easy as possible. Go to them, don't expect them to come to your office.
Nightclub approach - Strictly booking only. If your name not on list, you're not coming in (of course you can secretly relax this on the day). We eventually found people begging us to come, so had to set up extra sessions. Create ‘ latent demand’.
Everyone loves a free lunch - Never underestimate the importance of food. Do not skip this one. A Sainsbury’s meal deal is perfect.
Make this clear on the invite - Ask if they’re veggie/gluten-free/ halal, show them you’re committed. They will be too.
Don’t make them wait. Give them food early, breaks the ice and they listen (because they’re mouths are full).
Order extra –
Don’t get caught short. Added benefit, it makes you appear generous.
Horses for courses - Tailor sessions to your specific user group/dept – be flexible.
No gripe no gain - Let them let off steam. Listen. THEY will feel better for it. Light the touch paper and let ‘em go! (Yes, even if it’s about IT equipment or office temperateure) 5 mins of unadulterated ranting is the best possible start to your session – you WANT passion.
Make ‘em laugh - Use humour to break ice and encourage creativity.
Use what’s out there - There’s so much good material out there. (How hard is it to type ‘intranet’ into Google and select ‘video’ … - If you can't find anything relevant and funny on YouTube, then you really aren't trying!)
Use it, it’s made for sharing.
We used fruit.
Double up –
With at least two facilitators to jolly things along and keep the chat flowing.
Keep it simple –
Don’t overload your attendees and don’t talk techie.
Use our ‘whine and dine’ approach -
EM
We took detailed notes, quotes and photos from each workshop
We produced a report which is included in our full intranet business case
Due for approval next week – so hopefully we’ll be invited back next year to tell you how we got on!
Feedback will be central to the intranet project and will help us plan and prioritise our decisions at each step of the way.
How will we measure success? We are digital professionals so we will use real evidence where we can
- analytics
anecdotal and formal feedback (eg surveys)
plus reduction in time taken to complete top tasks, we’ll be establishing benchmark figures before we formally kick off.
And of course – our staff engagement score which is calculated annually.
UH/EM
- You don’t classify books by their colour!
- It’s the architect’s idea. He said they’d look neater.
- Your system is stupid!
- Well, no one else has ever complained…