Our work toward making our products and experiences more inclusive can’t just be considered at the end of the design process; it’s foundational. As designers, we’re well-positioned to push for positive change, but it’s not always easy. I’ll speak about my experience creating a non-binary persona for a Fortune 500 technology company, from initial ideation and development through high-stakes deliverables. When we build inclusive foundations, we empower ourselves and others to build inclusive experiences and products.