The document provides guidance on writing effective leads for news articles, emphasizing that the lead is crucial for setting the story's tone and engaging the reader. It includes tips such as being honest, concise, and using active voice, while also discussing different lead types like summary, question, quotation, and humor leads. Overall, it highlights the challenges and importance of crafting a compelling opening paragraph in journalism.

1. COMMUNICATION FOR
JOURNALIST:
WRITING A LEAD

2. LEAD
A lead or an (intro) is the
beginning paragraph for a story. It is
the hardest part towrite as it sets
the tone and introduces
thereader to the rest of the story.

3. CONCEPT GROUNDING
 Writing the opening paragraph of a news article
or the lead is one of the challenging tasks. The
manner of presenting the lead may dissuade the
readers field reading the entire news article.
 A traditional way of opening a news article
is using the summary lead or the straight lead
(presenting the W’s and the H).

4. TIPS ON HOW TO WRITE A LEAD
 BE HONEST
 PROVIDE INFORMATION
 SHORT IS BETTER
 KEEP IT SIMPLE
 WRITE IN ACTIVE VOICE
 USE PYRAMID

5. TYPES OF LEAD

6. QUESTION LEAD
 Many editor dislike question lead on the
basisthat people read newspaper to get
answer, andnot to be asked question.
But, if the question isprovocative, it may
be used as a lead.

7. QUOTATION LEAD
 Quotes frequently are the essential
documentation for a lead and should beused
immediately after paraphrase that summarizes
them.

8. GAG (FUNNY) LEAD
 A journalists who writes a funny story
put up the saddest in a newsroom.
Journalistic humor requires the skilled
and practice.

9. ZINGERS
 A zinger lead works on occasion.
Typically, it should contain an end that is
unexpected give the sentence’s
beginning.

10. CONTEXTUAL LEADS
These don’t always scan as well
with readers,but journalists use them
to put information into context.

11. THANK YOU FOR LISTENING!