Pupalicious treats
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This document discusses starting a business called Puppalicious Treats to deliver dog treats to customers. It notes there are over 13,000 dog owners in the local area and over 1 million in the nearby city who could be potential customers. It identifies bakeries interested in increasing sales and notes the market is still early with many potential buyers. The business would provide dog owners convenience and variety while giving bakeries a new promotion channel.
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Pupalicious treats
- 1. Puppalicious Treats Canine heaven delivered!
- 2. The Owner’s Market • ~13,000 Dog Owners in The Woodlands • ~1,000,000 Dog Owners in Houston • 1% Market Penetration in Houston Metro • 150,000 Gross per month @ 15.00 each
- 3. The Bakeries • We identified 3 Bakeries in the Houston Metro • 2 were focused on baking alone and are clearly interested in increasing the market
- 4. Market Stage • A few specialty stores serving a small market • Vast numbers of untapped buyers • Early Adopter Stage
- 5. The Customer • A single professional woman with – Not much time – Disposable income – Pet she loves – Worries about pet happiness
- 6. The Proposition • For the dog owner: variety, quality, and convenience – Potential for other items; food, toys, medication • For the bakeries: new channels of promotion – Potential for distribution business
- 7. Customer Acquisition • Word of Mouth • Facebook, LinkedIn, other social media • Gifts from non-owners to owners • Breed rescue societies • Veterinarians • Animal Shelters • Dog events
- 8. Logistic Details • UPS offers one day delivery to our major markets within Texas • Treats are delicate – vacuum formed presentation • Boxes could be perfumed with bacon essence