1. Top 10 Ways to Get Publicity for
Your Online Business
Ana Lucia Novak© www.socialana.com
PRESENTED BY ANA LUCIA NOVAK

2. #1: Offer a Perspective
Try a website like HARO (helpareporter.com) where you
can provide your expertise to reporters who need
sources for their stories.
Demonstrated expertise = credibility!
Ana Lucia Novak© www.socialana.com

3. #2: Get Interviewed
While you may not see your
smiling face on CNN or ABC
anytime soon, it doesn’t really
matter.
With the new media, being
interviewed on podcasts, blogs
and other websites can be just
as effective.
Ana Lucia Novak© www.socialana.com

4. #3: Press Releases
Regularly distribute
newsworthy press releases to
online newswires and to
specific media outlets in your
area.
Ana Lucia Novak© www.socialana.com

5. #4: Publish Your Own News
In addition to distributing
press releases, keep an up-
to-date media section on your
own website.
Publish your press releases
and other company updates.
Ana Lucia Novak© www.socialana.com

6. #5: Showcase Your Publicity
In addition to posting your
company news, make sure
you also shows case any
media coverage you’ve
received and any interviews
you’ve done.
It boosts your credibility and
helps media and others see
that you’re a newsworthy
source.
Ana Lucia Novak© www.socialana.com

7. Tip #6: Be Seen in Search Engines
Reporters are constantly
scouring the net for a source
for their next story.
Make sure your content can
be found for important
keyword phrases for your
niche.
Ana Lucia Novak© www.socialana.com

8. #7: Submit Articles
Many online business owners
write and distribute articles.
Make sure you add submitting
to in-print trade publications to
your distribution list.
Ana Lucia Novak© www.socialana.com

9. #8: Be Active in Your Community
Being involved and
contributing to your community
goes a long way to
establishing your reputation
and growing awareness for
your business.
Give and you’ll get back.
Ana Lucia Novak© www.socialana.com

10. #9: Get Reviewed
Having other people blog or
write about your products and
services is priceless.
Readily get your product into
the hands of influential writers,
so they can create publicity for
you.
Ana Lucia Novak© www.socialana.com

11. #10: Get to Know Reporters
Just like with anything in life, people
often turn to the people they know for
help.
Stay in touch with reporters you’ve
helped in the past and connect with
new ones on social media.
These relationships will help you keep
a steady stream of publicity coming
your way.
Ana Lucia Novak© www.socialana.com

12. Ready for More Publicity?
Ana Lucia Novak© www.socialana.com
Tighten up your social media
strategies, Improve Your Online
Presence or Need Help Managing
Your Social Media Programs?
Schedule a time with me here:
http://meetme.so/analuciaand
complete the assessment form:
http://SocialAna.com/hire-Ana-Lucia