Pay per-click copy

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Pay per-click copy

  1. 1. Top 10 Pay-Per-Click MarketingTipsAna Lucia Novak© www.socialana.comPRESENTED BY ANA LUCIA NOVAK
  2. 2. #1: Dedicate Time to Keyword ResearchBefore you start anything,keyword research is critical.Choose phrases that are mostrelevant to the offer you’remaking.Ana Lucia Novak© www.socialana.com
  3. 3. #2: Target, Target, TargetThe more time you spend ontargeting, the better yourresults will be.Always make sure you’recreating the most relevantads for the keywords you’vechosen.Ana Lucia Novak© www.socialana.com
  4. 4. #3: Reduce Costs with Better TargetingIt makes sense, right? If youtarget your ads well and getbetter clickthroughs your moneywill be well spent.In addition to that, most pay-per-click providers also reward youwith a lower cost per click forads that get clicked readily.Ana Lucia Novak© www.socialana.com
  5. 5. #4: Know Your ConversionYou have to know yournumbers to do well with pay-per-click.You need to know:• Your true profit per sale• How many clicks it takes tomake a sale.• The value of a newcustomerAna Lucia Novak© www.socialana.com
  6. 6. Tip #5: Set a Daily BudgetMake sure you neveroverspend by setting a dailybudget for all your pay-per-click campaigns.Ana Lucia Novak© www.socialana.com
  7. 7. #6: Peek Days and TimesOver time, you will seepatterns on your adperformance and resultingsales. Pay attention to theseand maximize them in your adsettings.Ana Lucia Novak© www.socialana.com
  8. 8. #7: Keywords in Your AdsAlways use relevant keywordsin your ads. Where possible,use DKI (Dynamic KeywordInsertion) to automate theprocess.Ana Lucia Novak© www.socialana.com
  9. 9. #8: Use GeotargetingGeotargeting can help you getbetter results. You can targetyour ads to areas where mostof your customers come from.You can also geotarget inorder to craft ads for a specificgeographic area.Ana Lucia Novak© www.socialana.com
  10. 10. #9: Negative KeywordsNegative keywords ensureyour ads don’t show whencertain words are usedwith your chosen keywordphrases.For example, if you want tosell a product, you maywant to use negativekeywords like “free” or“free trial”.Ana Lucia Novak© www.socialana.com
  11. 11. #10: Track ResultsTrack your pay-per-clickresults as finely as you can.Track the progress of specificads and keyword phrases, soyou can fine tune yourcampaign over time.Ana Lucia Novak© www.socialana.com
  12. 12. Ready for Better Pay-Per-Click Results?Ana Lucia Novak© www.socialana.comTighten up your social mediastrategies, Improve Your OnlinePresence or Need Help ManagingYour Social Media Programs?Schedule a time with me here:http://meetme.so/analuciaandcomplete the assessment form:http://SocialAna.com/hire-Ana-Lucia

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