New distributor Chleo Enterprises will be bringing the Artdeco makeup brand to PB North to showcase its latest collections, including its Iconic Collection of hero products at a 30% discount for its 30th anniversary. The brand will also show its autumn/winter Mystical Forest collection featuring purple and mauve tones. Artdeco will provide workshops on application techniques and makeup trends. Chleo Enterprises, run by siblings Nicola Mealia and Richard Hurley, has taken over UK distribution of Artdeco and plans to expand its distribution model in the UK as it has done successfully in Ireland.

3. The Irish Times "Life Magazine"
Triona McCarthy June 2015

17. New distributor Chleo Enterprises will
be bringing the Artdeco make-up
brand to PB North to show off its
latest fashion-led collections. Its
Iconic Collection is a range of
the brand's hero products
repackaged and at a 30%
discount to celebrate its 30th
anniversary. The autumn/
winter collection Mystical
Forest will also be on show, featuring rich purple and mauve
tones. The brand will run workshops for visitors to learn
application techniques and make-up trends. PB
New Artdeco distributor outlines
plans for the Brand
Chleo Enterprises has taken over the UK
distribution for make-up brand Artdeco.
The distributor,
which is run by brother-
and-sister team Nicola
Mealia and Richard Hurley,
has sold the German
make-up brand in Ireland for
the past 25 years and now
plans to repeat its
distribution model in the UK.
In Ireland, Chleo
Enterprises also distributes
skincare brands Sothys and
DMK and wax brand Perron
and salons as well as
pharmacies and retailers
to grow distribution.
Mealia said she was
aware that s Artdeco's
UK accounts
experienced in
receiving orders in the
past but rea stockists
that orders would now
be r within two to three
days.
Chleo has taken a
stand at Profe Beauty
North in September to

22. make-up professionalbeauty.co.uk
68
Ideal for creating standout lashes, Artdeco's Extreme Volume Mascara has a precision
brush to coat even the finest of lashes with a high-quality defining and magnifying
formula. After application lashes appear fanned outwith additional optical length, thanks
to the intense black colour. Not only does it volumise, the mascara is also enriched
with natural ingredients
to nourish lashes with each
application. It is suitable for
those with sensitive eyes
and contact lens wearers.
RRP is £14. Call
Chleo Enterprises
on +353 1 408 0820
Originally part of the limited-edition Ethereal
collection, Celestial Skin Shimmer in shade Rose
Quartz 02 proved to be so popular that Mii made it
a permanent fixture in the range. The highlighting
powder blends six shades to give skin an enhanced,
romantic glow and adds radiance anywhere on the
face intended to catch the light, for a soft-focus
look. The six subtle shades blend into one when
applied with a tapered highlighting brush, or
individual tones can be picked out with a smaller
brush or finger to apply to specific areas on the face.
Trade price is £13.75. Call Gerrard International
on 0845 217 1360
A lightweight gel formula lip gloss
in nine wearable shades, i-gloss
from New CID Cosmetics is one of
ARTn�rn ,.111•1
f ' I ) I I r/1 I
For a quick skin fix, Clarins Instant Concealer works
quickly to conceal dark circles while reducing puffiness in
the eye area. The light, creamy texture effortlessly melts
into the skin, smoothing over blemishes and correcting
dark tones. Specially developed for use around the eye
area, the concealer uses Clarins' Light-Optimizing+
Complex of corrective pigments to illuminate and revive
the look of tired eyes. Enriched with aloe vera extract to
soothe the eye contour and caffeine to stimulate the skin's
microcirculation, the concealer works to diminish signs of
fatigue. It is available in three shades, each developed to
neutralise specific dark tones under the eyes, for fair,
medium or dark skins.
RRP is £21.50. Call Clarins UK on 020 7307 6700

25. be talking
devices to
:J treatment
the Geneo+
nted oxygen
·asound and
I for skin
nating. The
,ofirm Pro, a
n tightening,
use Lipofirm
:he skin, and
ich HD Brows
menu.
Cuccia
Cuccio will be returning to
Manchester to showcase its
extensive range of products
including professional
lacquers, gels, manicure
accessories and butters.
The brand will be launching
its autumn/winter lacquer and Veneer collections at the
show, and will be extending the Naturale line of luxury
manicure and pedicure products with new additions and
scents. Other recent launches on show will include super
sizes of products from the Veneer system and a 3D Design
Powder Mixing Glass.
Exuviance
Exuviance will launch two new products. Plump
Perfect Firming Treatment is designed to restore
plumpness to the skin matrix and help reduce
the appearance of wrinkles. It uses
NeoGlucosamine, the brand's patented non-acid,
to increase cell turnover. Bionic Oxygen Facial is a
detoxifying and energising product with a triple­
oxygenating blend for stressed skin. Both will be
available in professional sizes and sample sachets.
Recent launches such as the Optilight All Over
Dark Spot Minimizer will also be on show.
_s.xuviance
...Artdeco
II New distributor Chleo Enterprises will
-. be brinoino the Artdeco make-up

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