computer use especially in public cyber facilitate spread of diseases and research has it that a public used computer is 10 times dirty compared to a toilet seat!!!!! to reduce this risk of getting sick please learn to wash your hand after computer use.

1. La Casa
THE
TECHNO-HEALTHY
IDEA
By
La Casa
Masinde Muliro University of Science &
Technology

2. La Casa
Executive summary
Techno-Healthy idea is based on the
increased computer use in schools & the
anticipated free laptop program by the
Government of Kenya.
It seeks to cultivate the hand washing
behavior before and after using a
computer.
The idea is highly relevant and sustainable
since it cuts across:
 Primary school students
 Primary school teachers
 Parents of the primary school pupils.
Hence, increasing the target market.
Finally the idea builds on the current 5
levers of hand washing and pursues to
introduce the 6th
Lever.

3. La Casa
Marketing insights
Through EDUCATIONAL INSTITUTIONS:
 By building on the already existing hand washing
program.
 Handwashing competition among pupils and
rewarding the winners with computers tagged with
lifebuoy logo.
 Having the students pledge in front of their peers on
how they like washing their hands with lifebuoy before
& after using a computer.
 Donation of stationary with the lifebuoy logo on them.
 Scholarship for the best KCPE students in the counties.
Through LOCAL & NATIONAL LEADERS endorsement:
 Engaging local chiefs to sell the idea to local population.
 Endorsement by national leaders with public appeal to
the national population.
 Getting government to help link the free laptop
program with Handwashing initiative with lifebuoy
soap.

4. La Casa
Marketing insights
Through MEDICAL ENDORSEMENT & Health
training.
 Endorsement & public pledges by nurses &
doctors on Handwashing using lifebuoy & its
preventive importance against spread of germs.
 Health training on general & hand hygiene
especially during school visits.
Through MEDIA & CELEBRITIES:
 Advertisements focusing on the healthy issues
surrounding use of computers and how
Handwashing using lifebuoy would help.
 Using Celebrities such as Mwalimu Wanjiku to
use her “professional” humor as a teacher to
recommend Handwashing using lifebuoy after
engaging a computer.
Through the CHURCH & MUSLIM LEADERS:
 Convincing the various church groups & Muslim
leaders together with their followers will create
the wide acceptance needed.

5. La Casa
Consumer insights
FOR STUDENTS.
Games & Tournament: winners are awarded prizes together
with gift hampers from lifebuoy.
Essay writing competitions on hand hygiene & lifebuoy soap.
Giving out game kits and T-shirts with the lifebuoy logo
consequently advertising & building brand loyalty
Introduction of the 6th
key moment of Handwashing
(Washing hand before & after using a computer).
School children pledging.
Handwashing Challenges among students & schools.
FOR TEACHERS.
Seminars for teachers on issues of hand hygiene & use of
lifebuoy soap.
Teachers training:
 On basic computer use.
 Health training on the proper procedure of
handwashing.

6. La Casa
Consumer insights
FOR PARENTS & GUARDIANS.
Engaging the Women self Help Groups in:
 Training on the importance & essence of lifebuoy use in handwashing.
 Awarding the groups that demonstrate increased use of lifebuoy
among its members.
Health education during clinic visitation from prenatal level through to
postnatal level & even during immunization days.
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
No. of children washing Hands No. of community members (parents)
washing hands
Currently 100,000 2,150,000
Phase 1 525,000 2,550,000
100,000
2,150,000
525,000
2,550,000
Targeted increase in consumers STATISTICS
AFTER THER 1ST
PHASE
School Children washing
hands will INCREASE
from 1% to 5.25%
The community (parents)
washing hands will
INCREASE from 5%
to 5.93%

7. La Casa
sustainability
Sustainability will mainly focus on Behavior Change.
Integrating handwashing before & after using a computer into the 5 key
moments as the new 6th
key moment.
Children develop handwashing behavior & habit after use of a computer.
It leads to a generation of people programmed to wash hands-leading to a
sustainable culture.
Applying the psychological concept of conditioning the students such that
whenever they want to use a computer they automatically want to wash their
hands.
6th
KEY
MOMENT
B4 & After using
a COMPUTER
A
TECHNO-HEALTHY
SCHOOL CHILD.
 HANDWASHING
HABIT,
 REINFORCED
BEHAVIOUR,
 INCREASED USE
OF LIFEBUOY,
 INCREASED
BUYING

8. La Casa
sustainability
Use of the redeemable points from scratching lifebuoy packages.
Increasing the number of school visits to reinforce the behavior.
Partnering with opinion leaders such as local leaders, church leaders,
school heads & medical field leaders to continue with the endorsements.
Introducing the project to even private schools. This will help drive the
program.
Customized & subsidizing soaps for primary schools for more
affordability & convenience.
Introducing complementary computer cleaning products:
 Electric blowers
 Using computer wipers
 Using lifebuoy liquid detergent to clean keyboards & a mouse.

9. Mr. Otieno
Head teacher ,ST JOHNS
Mahyakhalo Primary School
KAKAMEGA.

10. La
The Healthy
Partner of
Technology