Raul Vera at Google created interactive maps during the 2009 Australian bushfires using geocoded fire location data from government agencies to help people locate fires and check on friends and family. The maps proved very popular, receiving millions of views per day. This highlighted the value of making geospatial disaster information openly available so others can reuse it in innovative ways to help people during emergencies. Government agencies should consider how to structure and license their disaster data to ensure accuracy, timeliness, and prevent misuse while enabling useful third-party applications.