2. • A press kit, often referred to as a media kit
in business environments, is a pre-
packaged set of promotional materials of a
person, company, or organization
distributed to members of the media for
promotional use. They are often
distributed to announce a release or for a
news conference.
3. • Product launches
• New company launch
• Mergers and acquisitions
• News conferences
• Large events / Industry trade shows
4. • Backgrounder with historical information on the company or individual.
• Fact sheet listing specific features, statistics, or benefits.
• Biographies of key executives, individuals, artists, etc.
• Past press coverage
• Photos or other images (high resolution) of key executives, logos,
products, etc.
• A press release detailing the current news the media kit is sent in
reference to
• Media contact information (usually of a public relations department or
spokesperson)
• A CD, DVD, software title, video, etc. as appropriate for the sender of
the release
• Collateral advertising material, such as: postcard, flier, newspaper ad,
etc.
5.
6. • A press kit equivalent in electronic form.
• An EPK usually takes the form of a website or e-mail,
though they are also known to exist in CD and DVD form.
• The first known EPK, as we know it today, premiered live
on the web on January 8, 1995 and was invented and
given the exact name electronic press kit or EPK by
Andre Gray, the inventor of online music sales
certifications and winner of The Johannes Gutenberg
Inventor Prize. Gray's EPK featured a bio, audio clips,
videos, photos, press, set list, basic technical
requirements, and a calendar and featured R&B singer
and songwriter Aaron Hall as the first artist ever to have
an EPK created on their behalf.
